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	<title>Comments on: Coming Soon to a Phone Near You: Yet Another Ad</title>
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	<link>http://gigaom.com/2009/08/07/coming-soon-to-a-phone-near-you-another-ad/</link>
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		<title>By: tushneem</title>
		<link>http://gigaom.com/2009/08/07/coming-soon-to-a-phone-near-you-another-ad/#comment-220287</link>
		<dc:creator><![CDATA[tushneem]]></dc:creator>
		<pubDate>Fri, 07 Aug 2009 21:10:36 +0000</pubDate>
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		<description><![CDATA[In my view especially for Text Ads, companies should take advantage of both the context and the location. Moreover they should directly push the Ads into the native SMS interface rather than making it part of the message and eating into the 140 characters. For more on this refer my blog article - http://bit.ly/bcv1X]]></description>
		<content:encoded><![CDATA[<p>In my view especially for Text Ads, companies should take advantage of both the context and the location. Moreover they should directly push the Ads into the native SMS interface rather than making it part of the message and eating into the 140 characters. For more on this refer my blog article &#8211; <a href="http://bit.ly/bcv1X" rel="nofollow">http://bit.ly/bcv1X</a></p>
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		<title>By: Todd</title>
		<link>http://gigaom.com/2009/08/07/coming-soon-to-a-phone-near-you-another-ad/#comment-220286</link>
		<dc:creator><![CDATA[Todd]]></dc:creator>
		<pubDate>Fri, 07 Aug 2009 17:34:11 +0000</pubDate>
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		<description><![CDATA[Location based mobile ads will only work if they make use of the social graph already in my phone ( address book ) *AND* offer coupons via QR codes.

( Text of advertisement ) “...Look, we know you had a burger yesterday. Your friend John Smith is 2 blocks away at Tony&#039;s Pizza, Join him and you both get $1.00 off...”]]></description>
		<content:encoded><![CDATA[<p>Location based mobile ads will only work if they make use of the social graph already in my phone ( address book ) *AND* offer coupons via QR codes.</p>
<p>( Text of advertisement ) “&#8230;Look, we know you had a burger yesterday. Your friend John Smith is 2 blocks away at Tony&#8217;s Pizza, Join him and you both get $1.00 off&#8230;”</p>
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