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Do consumers care about green cell phones yet? The jury is still out, with little info available other than launch press releases, but that isn’t stopping phone makers and carriers from launching new “green” cell phone brands and services. The latest comes from Samsung and Sprint, […]

SamsungReclaimGreen.opensmallDo consumers care about green cell phones yet? The jury is still out, with little info available other than launch press releases, but that isn’t stopping phone makers and carriers from launching new “green” cell phone brands and services. The latest comes from Samsung and Sprint, which this morning announced that Samsung’s “Reclaim” phone will be available to Sprint customers starting next week.

Reclaim is made with 80 percent recycled materials, with 40 percent of the outer casing produced with bioplastics from corn (fyi guys, corn isn’t sustainable) and lacking most of the toxic chemicals usually found in mobile phones. In addition, it’s got an energy-efficient charger. So for about $50 and a 2-year Sprint contract, you can buy one at Sprint stores, as well as Best Buy — if you want one.

One of the interesting things about the Reclaim is that it has some decent features and functionalities, like high-speed 3G network access, a slider QWERTY keyboard, GPS and accompanying location-based services, and a one-click button for mobile web access to sites like Facebook, Twitter, MySpace and YouTube. The decent features make it more like the feature-rich high-end green phone from Samsung called the Blue Earth, which has a solar panel on the back, a pedometer and software to track the carbon emissions you’ve saved by walking. In contrast, some phone makers like Sony Ericsson and Nokia have taken the opposite approach and created green phones with bare-bones features.

Given that the phone makers are still experimenting with the green phone market, they’ll be learning soon enough if the eco-conscious consumer also wants a lot of rich features and is willing to pay higher prices. Different geographies will likely unfold differently (U.S, Europe, China, Japan, etc.), but my hunch is that the green aspect of a phone will always be just one characteristic of the device, and won’t be the selling point of the phone itself. So consumers who want bare-bones and cheap will stick with that, and consumers who want high-end and a lot of features will keep buying those phones, too. The green will just be a bonus.

  1. [...] with the Motorola Renew. The trend to help the environment continues today with Sprint — the carrier is releasing the Samsung Reclaim next week says Katie at earth2tech. While the housing of T-Mobile’s Renew is made completely from recyclable materials, the [...]

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  2. [...] and biomaterials — to their handsets. The latest comes from Samsung and Sprint in the form of the Reclaim. Samsung says the Reclaim is made up of 80 percent recyclable materials, with 40 percent of its [...]

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  3. More power to them for making something eco-friendly, but Sprint craves better devices and I’m not sure this will make a big impact on a company that is just losing customers left and right. I think at this point they’d deal with a device that ran on endangered animals if it was a competitor to some other network’s top devices.

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  4. [...] is the original post: Sprint, Samsung Launch Green Phone “Reclaim” Tags: energy-storage, environment, green, housing, iphone, linkbacks-2, mobile phones, network, [...]

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  5. where can I buy that one??????

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  6. [...] am by Michaella These days almost everyone owns a cell phone.  Several mobile companies such as Sprint, Credo Mobile, and Earth Tones even provide green phones for socially conscious [...]

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  7. [...] Like Katie over at Earth2Tech, I don’t think many consumers will buy a green-themed phone for the sake of the environment alone. Instead, manufacturers looking to target green-thinking users will have to produce phones that address environmental concerns along with meeting the typical demands of mobile consumers — and they’ll have to do it at a competitive price. That’s an opinion Juniper Research’s Dr. Windsor Holden seems to share as well. “With manufacturers only now beginning to introduce green handsets, shipment volumes are relatively low in all cases,” Holden said in Juniper’s press release. “Moving forward, we should not expect to see production lines of completely ‘green’ phones, but a gradual move to introducing green elements throughout devices.” [...]

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  8. [...] Fehrenbacher at earth2tech seems to doubt how many consumers care about the eco footprint of their phones, but we like to [...]

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  9. i think its awesome buy it losers! go yankees

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