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Summary:

We spend a lot of time talking about efficiency and productivity on this blog, but we also devote quite a bit of energy to writing about new social networks and social media. I talk to many people who are concerned about joining new social web sites […]

Social Media ProcessWe spend a lot of time talking about efficiency and productivity on this blog, but we also devote quite a bit of energy to writing about new social networks and social media. I talk to many people who are concerned about joining new social web sites because they fear that their efficiency and productivity will suffer. One woman recently asked me why she should join Twitter or Facebook when she would rather spend her time outside, or on her hobbies, instead of spending more time in front of a computer. My answer was something like this, “We all need to make choices about how we spend our time, and you should not feel pressured to join a social site just because other people have joined. Think about how you want to spend your time and decide whether or not you want to spend less time on another activity to make more time to participate on Twitter or Facebook. There’s no need for everyone to join.”

I regularly speak on topics related to participation in online communities and social media. This question almost always comes up, and people always seem surprised by my answer. As someone who spends almost all of her time online and joins every new social network, people seem to expect me to encourage other people to do the same. However, I am a pragmatist at heart, and I want people to do what feels right for their situation. My way of life and my choices work well for me, but they aren’t for everyone. It was refreshing to see a similar viewpoint from Alexandra Samuel, CEO of Social Signal, in a post about not keeping up with social technology on the Harvard Business Blog in which she emphasizes this point: “But most crucial of all, the choice to stop keeping up with all the shoulds and must-haves, and to start choosing technologies that support the goals and priorities that matter to you.”

I also see too many people make the same mistake when they do decide to join social networks: They try to do too much at once. If you have not been participating regularly on social web sites, don’t join everything at once. Pick the one network that you think will work best for you, and try it for a while. If you enjoy it and want to spend some extra time on social sites, join another one. If you didn’t enjoy it, consider dropping it and trying a different one before you give up entirely.

It is important to find a balance that works for you, whether that means not joining anything, focusing on one or two social sites or, like me, joining everything you can find.

Where do you draw the line when joining social web sites?

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  1. What to read on the GigaOM network Wednesday, August 5, 2009

    [...] Mozilla’s Personas gallery (OStatic) How long do you expect your Macs to last? (TheAppleBlog) Social networks: To join or not to join — that is the question (WebWorkerDaily) Verdiem racks up 1M installs for PC energy management software (Earth2Tech) Sprint [...]

  2. Thanks for the post Dawn. I had a bit of a panic attack yesterday due to my inability to keep up with all the various social media and your perspective feels very timely. For me it comes down to focusing on my goals and priorities, identifying what will facilitate my reaching those goals and investing my time and attention in those media.

  3. most of these are just try to chatch people in net and then show em ads.

  4. Alexandra Samuel Wednesday, August 5, 2009

    Dawn, it’s great to hear that I’m not the only person who can drink the social media kool-aid without urging others to do the same. I particularly liked your advice to spend some meaningful time trying out one appealing network (i.e., more than a five-minute visit) to see whether it works for you. Glad to hear that even productivity geeks can see the value in turning off!

  5. I especially appreciated the graphic by Damien Basile. It looks a bit like my sketch on paper as I tried to figure out which to join and how they interconnect, and what would work best for me.
    You are exactly right, it’s about choices. There are just so many!

  6. Pamela, Alexandra, and Tina – The social networking overload is something that we all feel sometimes. I’m just admitting it and encouraging other people to think about the impact :)

  7. I think, that it is time for Social commerce and social shopping. Social … etc.

  8. Damien Basile Thursday, August 6, 2009

    Thanks for including my graphic in your article. Originally it started out as a mindmap for me to visualize what I do everyday. It grew into something that shows how these social media services connect with each other. People that have very little grasp of social media have told me that this has helped with their understanding of it. At the end of the day that’s all I really want to do.

    Twitter: http://twitter.com/db

  9. Rachel Knight Thursday, August 6, 2009

    I came here because I heard that Damien Basile’s graphic was included. Interesting article!

  10. Blogging Elsewhere at Fast Wonder: Online Community Consulting Saturday, August 8, 2009

    [...] To Join, or Not to Join: That Is the Question [...]

  11. Do You Need to Keep Up With Social Media? Monday, August 10, 2009

    [...] about social web sites, one of the questions I often get asked (usually just after the one about whether you actually need to join all the social networks, just because everyone else is) is “how do you keep up with everything?” People are often concerned about the amount [...]

  12. Do What Works for You – WebWorkerDaily Wednesday, February 3, 2010

    [...] media, too. No one approach will work for everyone, and people or companies shouldn’t be pressured into joining too many social web sites, especially if they aren’t prepared to spend the time required to maintain their presence. [...]

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