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Summary:

Facebook this week began enforcing its updated ad guidelines, which includes requiring that all ads containing user data, such as names and profile picture, be approved by the social network. While Facebook explained in a blog post last week the impetus behind the stricter policies, it […]

facebook-logoFacebook this week began enforcing its updated ad guidelines, which includes requiring that all ads containing user data, such as names and profile picture, be approved by the social network. While Facebook explained in a blog post last week the impetus behind the stricter policies, it has remained largely silent as to how its ad approval process actually works. In other words, users still don’t know what steps Facebook takes when it’s authorizing ads, and whether such steps are enough to ensure that users’ privacy aren’t violated again.

When asked to elaborate on its ad approval process, Facebook sent the following statement via email (which isn’t much different from the one it sent Inside Facebook last week):

Our dedicated internal policy team will continue to monitor ads within apps on an ongoing basis and take action against those apps running ads that violate our policies. We are committed to maintaining an ecosystem that provides users with a trusted experience.

Facebook also declined to comment on which ad networks it has approved or disapproved so far. (Two ad networks have confirmed that they were banned, but that was before the ad guidelines were updated.) Being tight-lipped about its process is a risky move for Facebook and its platform strategy — just look at the outcry over Apple’s refusal to explain why it’s rejected certain apps from its App Store.

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  1. First Apple and now face-book! What happened to the spirit of open source and internet is a new fair and balanced democracy? I understand face-book wants to monetize its user base, but surely there is a better way than playing games like this..

  2. links for 2009-08-05 « A little Jack with that? Wednesday, August 5, 2009

    [...] Is Facebook Pulling an Apple With Its Ad Guidelines? >> GigaOm [...]

  3. FaceBook has been less than forthcoming about other things in it’s unpublished “policy”. Users can get automatic temporary suspensions for violating unexplained policies. Some of these policies seem to be about numbers of postings, but they won’t tell you specifically what the rules or numbers are!

    Sounds like “Google” which won’t tell anyone how they determine page rankings.

    Some things are just proprietary to corporate insiders.

  4. Facebook Cracks Down on Devs, Suspends Apps Over Bad Ads Monday, October 5, 2009

    [...] at AllFacebook, who first reported the story over the weekend. This confusion is likely a result of a problem we discussed earlier: Facebook’s vagueness about how its ad approval process actually [...]

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