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Summary:

Most of you know that Twitter can be used for much more than just announcing what you ate for breakfast. Many of you already know Twitter’s value in business, but you can still take it further and use it to land gigs, market your business, grow […]

Most of you know that Twitter can be used for much more than just announcing what you ate for breakfast. Many of you already know Twitter’s value in business, but you can still take it further and use it to land gigs, market your business, grow your network and gain free publicity — all in 140 characters or less.

It’s true that Twitter is what you make of it. Some people publicize their daily activities, some make it about link love, some share quotes all day long. Smart people using Twitter for business mix it up. Here are 62 ways to use Twitter more effectively in your business.

Share Expertise to Build Credibility

  1. Help others with problems.
  2. Share tips related to your business and work-life balance.
  3. Share photos (Twitpic makes it easy) of conferences, travel, products and other interesting finds.
  4. Provide selected highlights from a conference or event.
  5. Report industry, company, world and other news that’s related to your business, together with some commentary.
  6. Link to articles and content posted elsewhere with a summary of why it’s valuable.
  7. Post original thoughts on your topic, industry and business.
  8. Grow Your Network

  9. Ask about other locales so you can make the most of a trip, or meet up with Twitter friends.
  10. Connect with friends from other social networks. Can you name one person who has only one social network account? (Grandparents on Facebook don’t count.)
  11. Join industry and topic groups related to your business and career on sites like www.twibes.com and www.wefollow.com.
  12. Feed your Twitter tweets into other social networks like FriendFeed. (Although consider carefully before integrating your Twitter feed into other profiles, Like Facebook, as a stream of tweets can overwhelm your contacts.)
  13. Combine your social media approach: when someone asks question in Twitter, respond briefly in Twitter with a link to another site with the detailed response.
  14. Participate in Twitter chats related to your industry or business on a regular basis. Although you should beware that the stream of tweets from chats can overwhelm contacts that aren’t participating in the chat, so consider using a separate ID for chats.
  15. Research prospects before meeting them. You can gain a lot of valuable information just from scanning their tweets, profile and contacts.
  16. Discover trends. You can use Twitter search for this purpose. Mashable also has a list of tools that you can use for tracking trends on Twitter.
  17. Network to find new clients or land a new job. Just be careful of making your tweets overly promotional, as that’s not appreciated by most twitter users
  18. Stay in touch with friends and colleagues. You ever know when a friend of colleague might have a lead for you.
  19. Get referrals.
  20. Give referrals.
  21. Ask questions.
  22. Answer questions.
  23. Recommend other Twitter users to your network including reasons to follow them — by sharing goodwill you will encourage others to reciprocate.
  24. Use search feature to find topics, keywords and locations. Use hashtags or usernames to limit results to topics or responses mentioning a person. Dawn has some more tips on advanced Twitter search here.
  25. Spread your tweets throughout the day, rather than posting the all at once, as people check Twitter at different times of the day. It’s always prime time on Twitter.
  26. Look for connections related to a job you want.
  27. Find vendors and contractors.
  28. Marketing

  29. If your site’s not working or you’re suffering from another problem, give updates on Twitter so customers know what’s going on.
  30. Find experts to invite as a guest blogger on your blog or as speaker at your event.
  31. Seek sponsors for a contest or program.
  32. Hold a contest using Twitter: it can spread like wildfire. Squarespace’s iPhone contest made the trending topic list.
  33. Use applications and tools like www.clickablenow.com and www.twittercustomizer.com to enhance your Twitter background and profile.
  34. Put together a virtual mastermind group.
  35. Track conversations mentioning your name or your brand.
  36. Respond to tweets talking about you and your brand.
  37. Link to your content wisely and sparingly to avoid looking too promotional.
  38. Do market research and gain knowledge with polls and surveys.
  39. Share those survey and poll results.
  40. Publish your Twitter ID on all marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects can learn more about you.
  41. Share what you’re doing so people learn about the type of work you do. Do this on occasion rather than all day long.
  42. Avoid hard-sell tactics: focus on relationship building.
  43. Write honest and valuable recommendations for your contacts on sources like Mr. Tweet.
  44. Link to your presentations and videos.
  45. Mention when you’re attending or speaking at an upcoming event.
  46. Announce the publication of your newsletter’s latest issue, along with a brief description.
  47. Post discounts, coupons and package deals.
  48. Announce job openings to find qualified talent.
  49. Do the Right (and Fun) Thing

  50. Share information that is useful for prospective clients or employers to enhance your reputation.
  51. Be nice even when you have a difference of opinion.
  52. Save the “Thanks for following me,” “Thanks for the RT” or similar tweets for direct messages (DM).
  53. Use Twitter often to improve, tighten and sharpen your writing.
  54. Remember to laugh and have fun because it inspires you to innovate and be creative in your job.
  55. Make your goals public to compel you to reach them.
  56. Start your day strong: some people find Twitter interactions put them in a good mood.
  57. Finally, Some Tips for Absolute Beginners

  58. Read Twitter’s own Twitter 101 Guide and other Twitter articles.
  59. Use keywords on your profile and a fun fact to earn trust, add personality and enable you to be found.
  60. Dump the default Twitter avatar and use a photo of yourself or a suitable image.
  61. Follow experts, companies, competitors and leaders in your industry.
  62. Limit Twitter automation, because it comes across as phony.
  63. Think quality not quantity.
  64. Be authentic, genuine and real. In other words, be yourself.
  65. Mix up the tweet types to include retweets (RT), @replies, original thoughts, and links to other people’s content (not just your own).
  66. Don’t get overwhelmed by the number of contacts you have. Organize them into groups using third-party applications like Tweetdeck and Seesmic.

Like this post? Check out the other useful articles in this series 32 Ways to Use Facebook for Business, 34 Ways to Use YouTube for Business and 33 Ways to Use LinkedIn for Business. Find us at @webworkerdaily on Twitter.

What other ways do you use Twitter for business?

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  1. Emad Ibrahim Monday, August 3, 2009

    Great tips. I held a contest on twitter to promote yonkly.com and gave away a kindle. It was successful and my followership trippled.

    If I had to do it again, I would give away a cheaper prize :).. Perhaps a $50 gift card or something like that.

  2. Brilliant ideas. I do agree with ” #11 Feed your Twitter tweets into other social networks like FriendFeed. (Although consider carefully before integrating your Twitter feed into other profiles, Like Facebook, as a stream of tweets can overwhelm your contacts.)” keep in mind a lot of your clients/followers/friends etc. may not be as socially active as you are. Thanks for sharing such wonderful tips.

  3. 62 Ways to Use Twitter for Business « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit Monday, August 3, 2009

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  4. LISTDUB» 62 Ways to Use Twitter for Business Monday, August 3, 2009

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  5. Lisa Thorell Monday, August 3, 2009

    Addition to Pt. 62: The ultimate tool for organizing your friend lists into groups- bar none- is FriendFeed. http://www.friendfeed.com

  6. Just discovered your blog thanks to a tweet from Steve Rubel. I really like your clear, straightforward style.

  7. 62 Ways to Use Twitter for Business « Emerald Business Systems Blog Monday, August 3, 2009

    [...] 62 Ways to Use Twitter for Business. Leave a [...]

  8. Dallas Clark Monday, August 3, 2009

    Excellent tips!

  9. really good tips and 62 of them! Good one..

  10. 25 fresh links for my friends and tweeps :) « Adrian Zyzik’s Weblog Tuesday, August 4, 2009

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  11. Come sfruttare la piattaforma Twitter per fare business Tuesday, August 4, 2009

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  12. 25 fresh links for my friends and tweeps :) | iphone sat extreme blog Tuesday, August 4, 2009

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  13. Business uses for Twitter « ord sunshine pumpers Tuesday, August 4, 2009

    [...] to get our feet wet with Twitter (and results are mixed at this point), WebWorkerDaily has a great read on how your business could use Twitter for your own needs.  While I did say results are mixed at [...]

  14. Internet Marketing, Strategy & Technology Links – August 4, 2009 « Sazbean Tuesday, August 4, 2009

    [...] 62 Ways to Use Twitter for Business (Web Worker Daily) [...]

  15. The Economic Pinata » Blog Archive » Business uses for Twitter Tuesday, August 4, 2009

    [...] has a great read on how your business could use Twitter for your own needs. While I did say results are mixed at [...]

  16. Mario Sanchez Carrion Tuesday, August 4, 2009

    Great tips. There’s something for everybody: beginners, intermediate and advance. Tip 63: apply them consistently every day.

  17. @Mario — yes, that’s a good suggestion. You could almost add that to any of these types of lists :)

  18. You just added 30 more ways to the one you did a week or two ago.

  19. davidjparsons3 Tuesday, August 4, 2009

    A great post!

  20. @russjoseph, You might be talking about the LinkedIn or YouTube article, which have 33 and 34 ways respectively. We saved Twitter for last.

  21. In the news today: Twitter as a Business Tool, PC Mags Top 100 and some Artistic Chairs | Design Reviver Tuesday, August 4, 2009

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    [...] 62 Ways to Use Twitter for Business [...]

  23. Top Posts « WordPress.com Tuesday, August 4, 2009

    [...] 62 Ways to Use Twitter for Business Most of you know that Twitter can be used for much more than just announcing what you ate for breakfast. Many of you [...] [...]

  24. links for 2009-08-04 « Mandarine Tuesday, August 4, 2009

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  25. seoulrain’s me2DAY Tuesday, August 4, 2009

    서울비의 알림…

    62 Ways to Use Twitter for Business — webworkerdaily…

  26. EXCELLENT TIPS…thanks for sharing!

  27. links for 2009-08-05 – Hartmut Ulrich – Randbetrachtungen Wednesday, August 5, 2009

    [...] 62 Ways to Use Twitter for Business Twitter – das dürfte sich herumgesprochen haben, ist nicht nur das, was man darin sehen will, sondern auch das, was man daraus macht. Was für die Gegner Beschäftigungstherapie für Loser, ist für geschickte Kommunikatoren eine echte Perspektive für Networking und Marketing. Eine Liste auf den Punkt, was Twitter alles ist. vom Web Worker Daily, Meryl Evans. (tags: Twitter socialmedia) weiterreichen: [...]

  28. Well no one should be short of something to say now :-) 63 seems too many.
    I integrate Twitter in to my business using a Twitter badge from my eCommerce shop to add community.
    You can get a customised badge free at http://traffichug.com/twitter/category/twitter-followme-badges/

  29. “Twitter is being sued for patent infringement. Surprised? OK, probably not, but you’d think the plaintiff would at least wait for Twitter to actually make money before striking. According to TechCrunch: ‘Twitter is being sued … by TechRadium, a Texas-based technology company which makes mass notification systems for public safety organizations, the military, and utilities.’ The abstract to patent #7130389 describes it: ‘A digital notification and response system utilizes an administrator interface to transmit a message from an administrator to a user contact device. The system comprises a dynamic information database that includes user contact data, priority information, and response data. The administrator initiates distribution of the message based upon grouping information, priority information, and the priority order.’ Two other patents are involved as well.”

  30. links for 2009-08-05 « steinarcarlsen Wednesday, August 5, 2009

    [...] 62 Ways to Use Twitter for Business (tags: twitter socialsoftware enterprise2.0 adoption) [...]

  31. Kebba Buckley Button Wednesday, August 5, 2009

    What a great, clear, organized style you have! Thanks for the super tips.

    I think #60, “Be genuine”, is the most powerful tip. Some may find that odd, but I have gotten much greater response from my spontaneous, heartfelt tweets.

    Please keep blogging!

  32. Erika Martinez Thursday, August 6, 2009

    Awesome tips. Thanks for the roundup!

  33. LimeSpace – IT » Die Links der Woche – Hitzewelle Thursday, August 6, 2009

    [...] Twitter für’s Geschäft nutzen ? 62 Techniken und Ideen findet ihr hier (Webworker-Daily).. [...]

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    [...] 62 Ways to Use Twitter for Business: Exactly that. [...]

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  38. 20 Articles to Build Your Twitter Success | Customized Marketing Sunday, August 9, 2009

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  39. Great tips, thank you! I’ve been a twitter user for some time, but thanks to you I’ve discovered new options.

  40. How to use Twitter – Tips on How Tweeting Can Promote Your Business « Technical Project Services Tuesday, August 11, 2009

    [...] 1. 62 Ways to Use Twitter for Business August 3rd, 2009 Meryl Evans http://webworkerdaily.com/2009/08/03/62-ways-to-use-twitter-for-business [...]

  41. Adept > 20 Articles to Build Your Twitter Success Wednesday, August 12, 2009

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  42. Libby Mitchell Thursday, August 13, 2009

    This is awesome! My husband has been doing some interesting business with Twitter and I guess I’m behind! Thanks!

  43. In the news today: Twitter as a Business Tool, PC Mags Top 100 and some Artistic Chairs « test Friday, August 14, 2009

    [...] 62 Ways to Use Twitter for Business [...]

  44. links for 2009-08-14 at Alan Vonlanthen’s blog Friday, August 14, 2009

    [...] 62 Ways to Use Twitter for Business Topics: – Share Expertise to Build Credibility – Grow Your Network – Marketing – Do the Right (and Fun) Thing – Tips for Absolute Beginners (tags: twitter microblogging enterprise+blogging enterprise2.0) [...]

  45. In the news today: Twitter as a Business Tool, PC Mags Top 100 and some Artistic Chairs | X Design Blog Saturday, August 15, 2009

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  54. This is AWESOME! I look forward to implementing these!

    Thank you for sharing!
    Judith :)

  55. 8 Twitter Resources to Help You Know More About Twitter | Internet and Blogging Resources Thursday, September 17, 2009

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  57. Twitter Me This, Batman « Marketing Places, Spaces, People & Ideas Saturday, September 26, 2009

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  58. Twitter Locally « Creative Biz Network Monday, October 5, 2009

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  59. 30 Twitter Tools for Business | SEOptimise | Smart Computing Blog Friday, October 9, 2009
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  61. There is also Twitter and Beyond at http://www.twitterandbeyond.com for free Twitter image backgrounds and paid custom backgrounds. They handled ours and were able to keep the image I liked. I love the search.twitter.com feature when looking for updated news – so easy to find what is going on, especially since our local paper is slow to update their news stories. Great list of ideas.
    Catherine

  62. Everything you ever wanted to know about Twitter | Charles Curle Design Thursday, November 19, 2009

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  65. My picks for the 99 most useful Social Media (and PR) Blog posts of 2009 « The Marketing Model Monday, December 21, 2009

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  66. A selection of the best social media blog posts from 2009 Tuesday, December 22, 2009

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  67. Neptune Plumbing Friday, December 25, 2009

    Great tips. We’re looking to start using Twitter for business purposes that these ideas will definitely give us a launching points. Thanks.

  68. Thanks for the list. Its a great compilation and very useful.

  69. Perfect. Now I know what to do this winter…

  70. #SMO –Top Social Media Bookmarks of 2009 | buzzed by @twittsandshout « tangobusiness.net Monday, December 28, 2009

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  72. The Recession Drives Small Business Innovation in 2009 : RingCentral Connect Tuesday, December 29, 2009

    [...] keep track of what celebrities, friends and other pundits had to say about current events, in 2009 Twitter became a resource for small business owners to keep subscription lists of “followers”. Now SMB owners could easily blast [...]

  73. Netz2K® Blog » Blog Archiv » Mit Twitter das eigene Marketing verbessern Wednesday, December 30, 2009

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  74. Top Social Media Blog Posts of 2009 | Digitl Capitl Wednesday, December 30, 2009

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  75. 2009’s Hundred Best Tweets and Links for Marketing Copywriters Thursday, December 31, 2009

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  76. Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg Tuesday, January 5, 2010

    [...] 62 Ways to Use Twitter for Business (WebWorkerDaily): Be it credibility, growing your network, or marketing (and then some), this article is a good way to inspire yourself to grow your business Twitter presence. [...]

  77. Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg | Business-Blog-Consultant Tuesday, January 5, 2010

    [...] 62 Ways to Use Twitter for Business (WebWorkerDaily): Be it credibility, growing your network, or marketing (and then some), this article is a good way to inspire yourself to grow your business Twitter presence. [...]

  78. Top Social Media Bookmarks of 2009 – multimediaDev Saturday, January 16, 2010

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    [...] for Sales Professionals: Cool little formula for storytelling, useful for more than salespeople. * 62 Ways to Use Twitter in Business: This should convince any doubter that Twitter has value for business. * 33 Ways to Use LinkedIn for [...]

  80. 8 Guides For Becoming a Power Business Social Networker – GigaOM Monday, January 25, 2010

    [...] 62 Ways to Use Twitter for Business: Facebook is hardly the only social tool online that can boost your business prospects. At The GigaOM Network, we make extensive business use of Twitter, as do many companies. In this post, you can learn how to join industry topic groups on Twitter, or enhance your Twitter background and profile.  If you’re hunting for a job, TwitterJobSearch might be up your alley. [...]

  81. La madre de todas las listas de aplicaciones Twitter « ENRIQUE SAAVEDRA Saturday, January 30, 2010

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  84. Really nice presentation about Twitter for business. Twitter is unique platform to promote brand and increase reach. But, what about “Business from Twitter?”

    http://www.tutkiun.com/2010/04/how-to-monetize-twitter-tweets.html

  85. Manifesto – Asia marketing communications consultant agency » Blog Archive » How professional services firms use Twitter Monday, April 26, 2010

    [...] K Evans’s article on “62 Ways to Use Twitter for [...]

  86. Need to start implementing these tips this year….

  87. GFD » Blog Archive » Top Blog Posts for 2009 Tuesday, May 11, 2010

    [...] 21. 10 Twitter tools to help you track and perform better* 22. The ultimate Twitter applications list 23. 5 Twitter rules for business 24. Discover who ‘favourites’ your Tweets 25. 8 photo and video sharing tools for Twitter you may not have seen 26. The three E’s of Twitter* 27. 5 must do Twitter style tips 28. A twitter mini guide: 60 useful twitter resources (basics) 29. How to be a useful Twitter user and receiver 30. 62 ways to use Twitter for Business [...]

  88. 62! Ways to Use Twitter for Business – It's Time to take back our Freedom!!! – givebackourfreedom.com Saturday, May 15, 2010

    [...] Read here ; 62 Ways to Use Twitter for Business [...]

  89. The How To Do Things Blog Thursday, June 17, 2010

    How to use Twitter to grow your business…

    Creating a meaningful presence on Twitter takes time. Don’t follow thousands of people just so that they follow you back. This works for some but you’re not trying to get tons of followers here, you need people who really listen to you and …

  90. Twitter Top 35 Blog Posts of 2009. Best tips and advice. | Windmill Networking | Social Media Strategy Tuesday, June 22, 2010

    [...] 62 Ways to Use Twitter for Business by Meryl Evans [1,171] [...]

  91. i still haven’t a clue as to how this crap twitter works

  92. A Frank Talk About Twitter for Business and Nonprofit | Lost in Translation Tuesday, July 6, 2010

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  93. Fernando Fonseca Sunday, November 21, 2010

    You missed the most important advice:

    64. Ignore all of this and use it your own way. After all it is your Twitter account and no one can tell you how to use it better than yourself.

  94. Great list here of ways to use Twitter. Thanks for the links too. I can’t wait to look into the Twitter chats.

    Thanks!

    Banish website frustrations forever with Webvanta (a different kind of hosted CMS, designed to help you work faster and smarter – no matter who you are.)

  95. Great tips and great website!

  96. I found this useful to promote not just business but also non profit organizations looking for more publicity.

  97. This is a fabulous list! I really like tip #1 and #38. My new business cards will have my Twitter username on them so people can connect with me.

  98. There certainly are some spectacular ways to use Twitter for businesses listed in this article.

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