Summary:

It’s not the best of times for Sunday newspapers — which makes The Sunday Times’ online ambitions even more intriguing: News International…

The Sunday Times after its 2008 re-launch

It’s not the best of times for Sunday newspapers — which makes The Sunday Times‘ online ambitions even more intriguing: News International confirmed to paidContent:UK Monday morning the paper is planning to launch a separate website, spun off from Times Online, confirming earlier reports.

No word yet on whether the site have a paid content element — Guardian.co.uk reported in June it was being seriously considered — or whether the “new” site will be an extension of Times Online. A spokeswoman told me more details will be released “towards the launch”. And there’s a rare hiring spree to find people to run the site: News International is looking for a communities editor, a news journalist , an interactive editor, some Flash designers and an Escenic developer.

NI told us in June, soon after Rupert Murdoch declared his papers would at some point start charging for content: “We

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