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Summary:

The locations of the first Microsoft Retail Stores have been announced. Microsoft’s foray into brick-and-mortar retail will begin in Scottsdale, Ariz., and Viejo, Calif., CNET News‘ Ina Fried reported in an article yesterday. Microsoft confirmed it has signed leases for both locations, where it expects to […]

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The locations of the first Microsoft Retail Stores have been announced. Microsoft’s foray into brick-and-mortar retail will begin in Scottsdale, Ariz., and Viejo, Calif., CNET News‘ Ina Fried reported in an article yesterday.

Microsoft confirmed it has signed leases for both locations, where it expects to open its retail stores in the fall. Microsoft spokeswoman Kim Stocks said:

“Over a billion people use our products every day yet we don’t have a way to directly connect with them. We see the physical stores, as well as a consistent online experience, helping that.

“Our customers have told us three things — they want a more simplified buying option for PCs and devices, great technology, and competitive prices and knowledgeable staff.”

Umm, isn’t that four things, Kim?

I’m not surprised she seems confused. If she read the 124-page Retail Store Proposal I reported on this week, she’s probably still a little dazed. I know I was.

I have only two questions: Will the first store be introduced to us by Steve Ballmer, will Microsoft forge ahead with its blatantly Apple-inspired “Guru Bar,” and will you be standing in line hours before the grand opening?

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  1. I wanna know who is going to have the first birthday party at Microsoft?

    Kids 12 and under can meet Vista! The non-working animatronic IT guy with a chip on his shoulder. Free patches for EVERYONE!

    1. Haha, I’d feel really sorry for the kid whose parents think a birthday party at a Microsoft store would be a good idea.

  2. My Dad recently bought a place in Scottsdale. If the Microsoft Store is still open the next time I visit, I will check it out and laugh.

  3. Thats funny bacause when the count-down to the grand opening begins Microsoft will be late to the party and stumble out the starting blocks, failing miserably in the process.

    5…4…3…2…6…8…13…??…FAIL!…1…Already gone.

    And its oops Lost Revenue and Poor Customer Satisfaction in the lead but here come the sure fire winners of Dwindlng Market share being pushed by Eventual Collapse and Wreck and Ruin just crossing the line both early and late but consistently dire, bloated and lacking in charisma.

    Huh, not unlike a certain OS that come out of Redmond!

  4. “simplified buying option for PCs and devices”

    So what they gonna sell: Dell? Acer? Tosh? Meh! Bah!

    1. I agree with you skellyrocker

  5. Isn’t that picture a rebranded Apple Store?

  6. Malls make money off the triple net, where the rent is supplemented by a percentage of sales.
    Apple Stores have the highest sales dollars per square foot of ANY retail stores. Microsoft will have trouble selling anything, so either the rent will be really high, they will get bad locations, or malls will not accept them.

  7. I think Mister Softy needs to open a couple hundred of these stores. Yeah, that’ll work REEAALLLL good. They’ll sell at least twenty copies of another knockoff, “Windows 7″ in the Apple knockoff store that won’t make a dime. This is gonna be fun to watch. Mebbe even Boingo Ballmer will do personal appearances to crank up the sales staff to they can drag live people into the stores and try to sell stuff.

  8. Don’t they mean “Mission Viejo”? There is no city simply named “Viejo” in California. There are two that I know of with “Viejo” in their name, Mission Viejo and Aliso Viejo, both in Orange County.

  9. The Shops at Mission Viejo is located in the City of Mission Viejo.

  10. Five Apple Retail Flops Wednesday, August 12, 2009

    [...] Microsoft proudly ventures into the retail world that has already seen quick entrances and exits by other vendors like Gateway and Dell, many Apple [...]

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