The locations of the first Microsoft Retail Stores have been announced. Microsoft’s foray into brick-and-mortar retail will begin in Scottsdale, Ariz., and Viejo, Calif., CNET News‘ Ina Fried reported in an article yesterday.
Microsoft confirmed it has signed leases for both locations, where it expects to open its retail stores in the fall. Microsoft spokeswoman Kim Stocks said:
“Over a billion people use our products every day yet we don’t have a way to directly connect with them. We see the physical stores, as well as a consistent online experience, helping that.
“Our customers have told us three things — they want a more simplified buying option for PCs and devices, great technology, and competitive prices and knowledgeable staff.”
Umm, isn’t that four things, Kim?
I’m not surprised she seems confused. If she read the 124-page Retail Store Proposal I reported on this week, she’s probably still a little dazed. I know I was.
I have only two questions: Will the first store be introduced to us by Steve Ballmer, will Microsoft forge ahead with its blatantly Apple-inspired “Guru Bar,” and will you be standing in line hours before the grand opening?