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The BBC has been trying to share its video with newspapers for the last two years – most recently, in its submission of Ofcom’s public servi…

BBC video on Daily Mail

The BBC has been trying to share its video with newspapers for the last two years – most recently, in its submission of Ofcom’s public service broadcasting review. Finally, the papers – more used to assaulting Auntie – have consented to her offer. Telegraph.co.uk, Guardian.co.uk, Independent.co.uk and Mail Online are the first which, starting today, will embed all clips from four BBC News strands: UK politics, business, health and sci/tech. The offer won’t be extended to other genre like sport and entertainment. Release.

This is a byproduct of BBC News recently turning on embedding for its videos. The deals will use the BBC’s branded player, with a superimposed BBC logo and BBC.co.uk linkbacks; videos are geoblocked to UK users only. The clips “must not be directly connected with any advertising on third party websites

  1. Hi Robert – not sure a 'bbc critic' is how you would decribe me, critical friend maybe. However, in answer to your question, no – the BBC video sharing deal is not a cost cutting opportunity. It's an opportunity to improve our websites. We have a number of commercial deals with video suppliers and I would imagine over time we might add more. The crucial point – which ITN might want to note – is that this is not a substitute for video which we can both archive and monetise, which always takes precedence.
    It does not under cut ITN, if there were a very flexible ITN sharing model which allowed us to monetise and keep video clips in our own packages which was superior to our existing feed arrangements then we would be their customer and this might one day be the case.
    I was also amused by the News International response which was that it was 'free advertising' for the BBC. If Sky had such a service we would be happy to give them a similar kind of free advertising too.

    Emily Bell

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