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Summary:

“Don’t it always seem to go you don’t know what you’ve got till it’s gone.” … Apple (NSDQ: AAPL) didn’t pave paradise but it helped kill o…

Green Day on iTunes

“Don’t it always seem to go you don’t know what you’ve got till it’s gone.” … Apple (NSDQ: AAPL) didn’t pave paradise but it helped kill off albums and now it wants the magic — and the higher profit margins — back. The FT reports via multiple unidentified sources that Apple, EMI, Warner Music Group (NYSE: WMG), Universal Music, and Sony (NYSE: SNE) Music are working on a project codenamed “Cocktail” centered on bundling liner notes and video clips with music.

Apple has been trying variations on the theme for a while, including album cards purchased at retail outlets with download codes and its iTunes originals. This would be “a new type of interactive album material, including photos, lyric sheets and liner notes that allow users to click through to items that they find most interesting.” In an intriguing twist, the format would allow listeners to bypass iTunes by letting them play music directly from the “album.” With variable pricing now in place, the labels could find a way if not to boost sales, at least to make more. (The “deluxe” edition of Green Day’s 21st Century Breakdown with two extra tracks is $14.99; the standard is $11.99. Both include a digital booklet.)

Apple netbook: It’s also tied in with the expected Apple netbook/tablet, a touch-sensitive device envisioned by some as an iTouch on steroids. The larger screen and portable format , which likely would be a big step up for movies and possibly a competitor to the Kindle DX, would make it more inviting for albums, or so the thinking goes, according to FT.

  1. Jamie Poitra Monday, July 27, 2009

    They are already doing this in a few cases. earlier in the year I started noticing that if I purchased a full album for many artists I also started getting liner notes and videos attached along with it. But this sounds like they are trying to expand on that idea somehow.

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  2. Staci D. Kramer Monday, July 27, 2009

    We added some examples to the image set. I think it gives a sense of what Apple might have in mind but I expect it to be more interactive from the descriptions — or more active, at least.

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  3. I guess, sony is cheaper than the apple brand. For you people that need the hottest, newest gear – and for no empirical, logical, intelligent, or rational reason at all! – keep an eye out for the PS3

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  4. I guess, its really the so called modern age. We are bombarded with technologies. For you people that need the hottest, newest gear – and for no empirical, logical, intelligent, or rational reason at

    all! – keep an eye out for the PS3 Slim. The PS3 Slim is a smaller, but equally powerful, version of the wildly popular Sony Playstation 3, except it's 1/3 the size, and uses over 1/3 less power. It

    comes with a 120 GB hard drive, and is fully compatible with Blu-Ray and HD DVDs. Many will get installment loans for it. The good news is that when it debuts this holiday season, it's only going to

    retail for $299. The PS3 Slim for less than most short term loans – sounds like a good deal. Pls. refer to http://personalmoneystore.com/moneyblog/2009/08/18/ps3-slim-price/ for more details

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