There is a lot more to the success than just using Twitter tools alone.

For SME’s starting with Twitter tools and a good Web 2.0 site will get you into the game. You still need a strategy to catch what you are going to pitch in a meaningful way to your customers and prospects.

Ways to organize, learn, add or track success in free programs/

I am not an English teacher, but that statement is a prime example of awkward sentence composition. If you are expecting people to pay for these Gigaom Pro reports, the least you can do is have them proof-read by a decent editor.

As Twitter and businesses both realize the value of Twitter, we will see more applications like Cotweet, Local Bunny etc. Another example is http://www.bluetweet.com/ (I have no affiliation with Bluetweet). Businesses that have been successful with Twitter (e.g., Zappos, Dell) have demonstrated a deep understanding of social media marketing concepts such as “marketing is a conversation”, “community building” etc. So, while businesses may sign up for business applications of twitter, the buyers need to embrace new marketing concepts and processes.

Local Bunny appears good for lower budget operations that is a form of keyword searching to spit out links or predetermined replies, but, it seems as hit/miss as Google searches during their early days. But, it’s got a good price point and seems to serve a specific small business market pretty well. We project many competitors in this area, since it’s based on technology that has been around for years.

What is fascinating to see, is the emergence of applying artificial intelligence into the equation to create engaging conversation as well as acquire/mine data from users in an entertaining experience, and provide consistent and specific knowledge to the Users with the result of providing them with the value they seek.

The early tests in this area seem to point the way of having large scale business applications within Twitter that are both interesting and informational.