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Summary:

Vizisense, an audience measurement tool from digital marketing firm Komli Media, has launched monthly rankings of websites based on traffic…

Vizisense, an audience measurement tool from digital marketing firm Komli Media, has launched monthly rankings of websites based on traffic from India, and the first edition throws up some interesting results.

Gmail is just a million unique users short of overtaking Yahoo (NSDQ: YHOO) Mail, a much older web-based email service. Globally, while Gmail has been growing, it is nowhere close to threatening Yahoo Mail’s leadership position.

Yahoo is India’s preferred portal, while Google (NSDQ: GOOG) leads by a vast margin in search and Google properties Orkut and YouTube leads social networking and photo/video sharing segments, also by significant margins.

A year into the launch, Web18’s In.com has more traffic than Indiatimes.com in the portals segment. In.com is also the fifth most popular mail service, and Indiatimes Mail doesn’t figure in top five.

MakeMyTrip.com is the most popular travel commerce site, second to railways site irctc.co.in, which has double the traffic. MakeMyTrip is followed by Yatra.com and Cleartrip.com.

Info Edge’s properties Naukri.com and 99acres.com, respectively lead the jobs search and real estate search segments, while matrimonial search is led by Consim Info’s Bharatmatrimony.com.

Ebay.in is the top ecommerce (B2C) site while Alibaba.com leads the classifieds (B2B) segment and Clickindia.com leads the classifieds (B2C) segment.

Detailed rankings across segments are here. Detailed notes on Vizisense’s methodology is here (pdf). Data includes visitors from cyber cafes.

  1. Wizisense like Comscore(India) is such a sham….Google Trends is the only genuine barometer of competitive performance.

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  2. @Spandan: Any specific reasons?

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