Kaltura today announced a self-hosted version of its open-source online video platform. The move fills out the company’s positioning as the open-source option in video management. It’s frankly surprising that the rest of the rabidly competitive white-label video market seems to be letting Kaltura claim this angle for itself.
Kaltura, which has an undisclosed amount of funding from investors such as .406 Ventures, started as a collaborative video mixing application built on its own framework, but over the last year and a half has secured some 35,000 customers for its video platform service. Its new “Community Edition” is a free version of that under the GNU Affero General Public License v3.
Open video via non-proprietary codecs is an area where many companies are experimenting, including most of the major browsers. But Kaltura seems to have been able to claim the open video platform side for itself, and cemented itself as a market leader by co-founding the Open Video Alliance and co-hosting the first Open Video Conference last month.
Kaltura execs compare the company to Red Hat, MySQL and Mozilla, suggesting it can become enough of a leader in open source video that new entrants build on its platform rather than starting their own. Kaltura’s paid services include support, maintenance, development, streaming, advertising and SEO. Users can also pick and choose to use parts of the platform alongside other offerings. Kaltura has integrated with CMS platforms including Drupal, Joomla, Moodle, Wiki, Mindtouch, WordPress and Elgg.
Kaltura’s only real big-name customer at the moment is Wikipedia, with which it has a long-announced collaboration that has yet to launch. But the New York, NY-based company said it has made real progress in sectors where open source is highly valued, such as government, education and healthcare. Some customers include The World Bank, AAA, Lions Gate, and Coca-Cola.