13 Comments

Summary:

Reporting results for the third quarter of fiscal year 2009, Apple shattered expectations with big profits boosted by the all-new lineup of MacBook Pros and the iPhone 3GS. The company reported revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 earnings […]

Apple Logo

Reporting results for the third quarter of fiscal year 2009, Apple shattered expectations with big profits boosted by the all-new lineup of MacBook Pros and the iPhone 3GS.

The company reported revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 earnings per share (EPS). This beat consensus estimates of $8.2 billion of revenue and $1.17 EPS. For the same period last year, Apple earned $7.46 billion in revenue and $1.19 EPS. While this was good news, even better was Apple’s gross margin, 36.3 percent, compared to 34.8 percent last year. This is important because of concern that a down economy and price cuts on Macs might impact profits.

Not surprisingly, Steve Jobs was pleased. “We’re making our most innovative products ever and our customers are responding,” said Steve Jobs, Apple’s CEO. “We’re thrilled to have sold over 5.2 million iPhones during the quarter and users have downloaded more than 1.5 billion applications from our App Store in its first year.”

While the financial news matters to investors and employees, consumers interested in Apple products should be pleased too. The Mac, the iPod, and the iPhone all sold well for the quarter, but after reports of market share loss, the Mac was the big surprise.

2009q3_mac_sales

More than 2.603 million Macs were were sold in the quarter, an increase of four percent over last year, just short of the all-time record of 2.611 million sold during the holiday quarter of 2008. This is especially good news after the second quarter of this year, which saw a year-over-year decline of three percent. Of those Macs sold during the third quarter, laptops outsold desktops two to one, continuing a trend towards portability that has been ongoing for years. Apple does not break down sales by individual model, but it’s very likely the 13″ MacBook Pro had an impressive debut.

2009q3_ipod_sales

Regarding iPod sales, numbers were in line with expectations. 10.215 million iPods were sold in the third quarter, compared to 11.011 million for the same period last year. Again, this coincides with projections of flattening sales, though it should be noted that “flattening” means more than 50 million iPods sold yearly. Also, it’s a given that some consumers are choosing iPhones over iPods.

2009q3_iphone_sales

As for the iPhone, total sales were 5.208 million for the quarter, counting both iPhone 3GS and iPhone 3G sales, the former on sale for only 11 days of the quarter. The earnings report in October, after the fourth fiscal quarter ends in September, will be the first full quarter for sales. Since the launch of the iPhone 3G was in July of last year, it seems unlikely the iPhone sales will break the record of nearly seven million units sold during Q408.

Analysts will likely be asking for iPhone projections during the conference call, as well as probing for information regarding the rumored tablet. While Apple executives will “not comment about future products,” there’s always something to be found in their obfuscation. Check back for a summary post later to find out the details.

You’re subscribed! If you like, you can update your settings

  1. Live Update: Apple Earnings Call |…. Apple IPod Sales Slow but IPhone…. | India News Tuesday, July 21, 2009

    [...] The company reported revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 earnings per sharRead more at http://theappleblog.com/2009/07/21/apple-q3-2009-macbook-pros-iphones-for-the-sales-win/ [...]

  2. Apple Conference Call: Yes on “Pro,” Cannibalizing iPods, No on Netbooks Tuesday, July 21, 2009

    [...] Oppenheimer and Tim Cook hosted Apple’s conference call for Q3 FY09, the “best non-holiday quarter ever” for revenue, and the second best quarter for Mac [...]

  3. | Australia News Tuesday, July 21, 2009

    [...] Reporting results for the third quarter of fiscal year 2009, Apple shattered expectations with big profits boosted by the all-new lineup of MacBook Pros and the iPhone 3GS. The company reported revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 earnings per sharRead more at http://theappleblog.com/2009/07/21/apple-q3-2009-macbook-pros-iphones-for-the-sales-win/ [...]

  4. Apple Profit, Sales Beat Third-Quarter Estimates…. Apple Q3 2009: MacBook Pros, iPhones…. | Australia News Tuesday, July 21, 2009

    [...] Reporting results for the third quarter of fiscal year 2009, Apple shattered expectations with big profits boosted by the all-new lineup of MacBook Pros and the iPhone 3GS. The company reported revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 earnings per sharRead more at http://theappleblog.com/2009/07/21/apple-q3-2009-macbook-pros-iphones-for-the-sales-win/ [...]

  5. “Apple sold 5.2 million iPhones during Q2 2009″ and related posts | Results videos photos news blogs At I google wiki . com Tuesday, July 21, 2009

    [...] Apple Q3 2009: MacBook Pros, iPhones for the Sales Win – TheAppleBlog [...]

  6. StealthCereal | “Apple sold 5.2 million iPhones during Q2 2009″ and related posts Tuesday, July 21, 2009

    [...] Apple Q3 2009: MacBook Pros, iPhones for the Sales Win – TheAppleBlog [...]

  7. Eric Bangeman Tuesday, July 21, 2009

    Nice charts, Charles! ;)

  8. StealthCereal | “Apple sold 5.2 million iPhones last quarter” and related posts Wednesday, July 22, 2009

    [...] Apple Q3 2009: MacBook Pros, iPhones for the Sales Win – TheAppleBlog [...]

  9. “Apple Q3 2009: MacBook Pros, iPhones for the Sales Win” and related posts – KuASha Organization Wednesday, July 22, 2009

    [...] Details about this technology news can be found her&#101&#32&#64 http://theappleblog.com/2009/07/21/apple-q3-2009-&#109&#97&#99book-pros-iphones-for-the-sales-win/ [...]

  10. Thanks, Apple: Wireless Broadband Exploding Wednesday, July 22, 2009

    [...] over 26 million iPhone’s sold in the past 2 years, and sales of the iPhone 3GS booming, Apple is clearly playing a major role in [...]

Comments have been disabled for this post