130 Comments

Summary:

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.

Here are 32 ways to use Facebook in your business.

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.

Here are 32 ways to use Facebook in your business.

    Manage Your Profile
  1. Fill out your profile completely to earn trust.
  2. Establish a business account if you don’t already have one.
  3. Stay out of trouble by reading the Facebook rules regarding business accounts.
  4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)
  5. Keep any personal parts of your profile private through Settings.
  6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
  7. Post a professional or business casual photos of yourself to reinforce your brand.
  8. Limit business contacts’ access to personal photos.
  9. Post your newsletter subscription information and archives somewhere in your profile.
  10. Connect and share with others

  11. Obtain a Facebook vanity URL so that people can find you easily.
  12. Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.
  13. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
  14. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.
  15. Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.
  16. Before traveling, check contacts locations so you can meet with those in the city where you’re heading.
  17. Research prospects before meeting or contacting them.
  18. Upload your contacts from your email client to find more connections.
  19. Use Find Friends for suggestions of other people you may know to expand your network even further.
  20. Look for mutual contacts on your contacts’ friends lists.
  21. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
  22. Market your products by posting discounts and package deals.
  23. Share survey or research data to gain credibility.
  24. Use Facebook Connect to add social networking features to your web site.
  25. Suggest Friends to clients and colleagues — by helping them, you establish trust.
  26. Buy Facebook ads to target your exact audience.
  27. Read up on Facebook Beacon to see if it might be useful for you.
  28. Use Network, Group and Fan Pages

  29. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.
  30. Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives.
  31. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.
  32. Update your group or fan page on a regular basis with helpful information and answers to questions.
  33. Join network, industry and alumni groups related to your business.
  34. Use search to find groups and fan pages related to your business by industry, location and career.

How do you use Facebook for business?

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  1. How To Use Facebook For Business Tuesday, July 21, 2009

    [...] Worker Daily has an excellent post that lists 32 ways to use Facebook for business. You should read it, bookmark it, and send it to friends. var addthis_pub="cmj1981"; [...]

  2. Great post! All simple tools are combined in just one article.

    1. Great Post – lots of ideas. I still haven’t taken the plunge to do a Facebook business page because Facebook indicates that no one will be able to search for you page… which means.. what real good is it ?

      1. Not true, we put our business on FB as passing notion. It is now #5 on Google when searching for it.

  3. How to use Facebook for business | Being-Smarter.com Tuesday, July 21, 2009

    [...] The Webworker Daily folks always come up with sound advice. Here they list 32 ways to use Facebook for Business. [...]

  4. Fantastic article!Am going to implement these steps right away

    1. Nice! thanks for the details.. I always enjoy reading posts like this… awesome! Some of the best ideas yet!

      Using Facebook To Grow Your Internet Business:
      http://www.kevin-barnes.com/how-to-use-facebook-for-business/

  5. Darklg Web (darklgweb) ‘s status on Wednesday, 22-Jul-09 10:05:38 UTC – Identi.ca Wednesday, July 22, 2009
  6. Great article – thanks for the tips, I’ve passed the first 10 along to my group.

  7. Your industry information guide Wednesday, July 22, 2009

    very informative and good that FB can be used for business also apart from just social networking. Good tips, have to admit.

  8. links for 2009-07-22 | Ip’s. Wednesday, July 22, 2009

    [...] 32 Ways to Use Facebook for Business "Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers. [...]

  9. A Simple Guide to Using Facebook for Business « OpenCoffee Derry Wednesday, July 22, 2009

    [...] 32 Ways to Use Facebook for Business << My recommendation [...]

  10. SmartBlog On Social Media » Blog Archive » Today’s bonus tracks: Facebook, step-by-step Wednesday, July 22, 2009

    [...] 32 tricks for getting the most out of Facebook [...]

  11. Great all-encompassing information that will be used and passed along to clients as well! We are an advertising agency that has been in business for over 36 years specializing in promoting Christian Ministries world-wide.

  12. 32 Ways to Use Facebook for Business « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit Wednesday, July 22, 2009

    [...] 32 Ways to Use Facebook for Businesswebworkerdaily.com [...]

  13. Nice job! I’d just like to point out one thing in particular. Regarding point #2 – If you have a profile, you’re not supposed to create a business account as well – it’s supposed to be one or the other, not both. If you click on the link in point #3, you’ll see the following: “If I already have a user profile, can I create a business account?”
    Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. If you already have a personal account, then we cannot allow you to create business accounts for any reason. You can manage all the Pages and Socials Ads that you create on your personal account.

  14. Lisa, absolutely correct. That’s why I linked to it in #3.

  15. Hi,
    As a French marketer, I was actually working on a post like that ATM. Would you mind if I translate your post to French ?
    Of course you’ll be noted as source for the info.
    Thanks!

  16. Kawika Holbrook Wednesday, July 22, 2009

    Meryl, why are groups better than pages for products brands or businesses that aren’t well known?

  17. Heather Floyd – Web Developer Wednesday, July 22, 2009

    This is a great list. We should all try to slowly implement each of the applicable tips to our businesses.

  18. Great list, but I disagree with #27. What I tell clients is that groups are better for events/seasons (“spring softball league”, “kenya mission trip”) and pages are better for long-term things (businesses, departments, etc).

    The advantage to Pages is that:
    — You can get a vanity URL (like in #10) for your page.
    — Items posted to the wall of the page show up in the stream for all “fans”.
    — You can install the new “box” right on your site, where people can see updates, etc.

    Agree?

  19. Meryl K Evans Wednesday, July 22, 2009

    @Kawika, Facebook intended fan pages to be used for “known” brands and people. @Mickmel is right that fan pages have more features than group (vanity URL and unregistered users can view). Like the rule about not having a business account if you already have a user account, we thought it best to follow Facebook’s definition of fan pages.

  20. links for 2009-07-22 at DeStructUred Blog Wednesday, July 22, 2009

    [...] 32 Ways to Use Facebook for Business (tags: facebook business howto socialmedia marketing advice media social) [...]

  21. Almost 3 Dozen Ways to Use Facebook For Business | socialmarketingexpert | social media marketing | Social Marketing Strategies from Social Marketing Expert Wayne Clayton | Social Marketing | Web 2.0 Tactics Wednesday, July 22, 2009

    [...] Good reading in this article by Meryl Evans “32 Ways to Use Facebook for Business.” [...]

  22. Great post that is very useful. Certainly will pass this along to those not using facebook to its fullest.

    Thanks!

  23. um…duh!x32

    My hope is that this post was written for either the Amish or the moronic in your readership.

    1. It looks as though Pablo is the only clever one in your readership. He must be really clever!!!

  24. ♥ 32 Metodi per utilizzare Facebook come efficace strumento di Business | Tecnofollia Thursday, July 23, 2009

    [...] Webworkerdaily: Facebook non è utile solamente per trovare amici, può essere utilizzato anche come efficace strumento di Business. (Articolo in inglese) Continua a leggere… [...]

  25. I didn’t delay after reading this article and have created a page on facebook.

    I really should of done this sooner!

    Cheers for the great article.

  26. Internet Marketing, Strategy & Technology Links – July 23, 2009 « Sazbean Thursday, July 23, 2009

    [...] 32 Ways to Use Facebook for Business (Web Worker Daily) [...]

  27. wow, I loved this article! I did yet some of those tricks, but I never thought about many of them… thanks a lot.

  28. So, if I have a personal account, I cannot establish a business account? If my business establishes an account, can I be the administrator for that account?

  29. Great post, it really encapsulates the power of facebook and the importance of having a public and personal face to your business.

    Thanks for putting this together!

  30. José Manuel Mencía » Blog Archive » Cómo usar Facebook en tu negocio Thursday, July 23, 2009

    [...] me informa de una página realmente útil con 32 consejos para usar Facebook como estrategia de marketing para [...]

  31. Around the Blogosphere: Understanding Facebook, News Trends and Skype « Book Marketing Buzz Thursday, July 23, 2009

    [...] } I found a really interesting article called “32 Ways to Use Facebook for Business” at WebWorker Daily today.  There were several reasons I liked it, but the main reason was how [...]

  32. LISTDUB» 32 Ways to Use Facebook for Business Thursday, July 23, 2009

    [...] 32 Ways to Use Facebook for Business. Categories: MISC Tags: facebook Comments (0) Trackbacks (0) Leave a comment [...]

  33. What to read on the GigaOM network Thursday, July 23, 2009

    [...] Staff | Thursday, July 23, 2009 | 12:09 PM PT | 0 comments 32 ways to use Facebook for business (WebWorkerDaily) Learn mad programming skills with videos from ShowMeDo (OStatic) How many content [...]

  34. 32 Ways to Use Facebook for Business : Get Instant Care! Friday, July 24, 2009

    [...] by guest author Meryl Evans AKPC_IDS += "37,";Popularity: unranked [?] Share and [...]

  35. Meryl Evans Friday, July 24, 2009

    @Kathy, best thing to do is review the rules (http://www.facebook.com/help.php?page=721).

    All — remember social media will have value to businesses for a long time to come… the sites might change in popularity — so keep an eye out and your industry may have its own social media site.

  36. Tips for Your Business’ Facebook® Profile « Mysolutionspot’s Weblog Friday, July 24, 2009

    [...] 24, 2009 If your small business has a Facebook® page, you should check out this list of things you should—and shouldn’t—do when it comes to filling out your profile, connecting [...]

  37. Shitij Nigam Friday, July 24, 2009

    Interesting read. Although not quite sure exactly how sophisticated Facebook’s ACL is towards users ability to restrict access to different people.

  38. Richard – SeattleCareerCoachExaminer Friday, July 24, 2009

    Great article. I have shared it and the Linkedin article with my readers. It is incredible how many tools there are to help with job search, career advancement and business growth.

    As a “boomer” I am intrigued by all the advancements and have to run to stay within shouting distance of all the new innovations.

    I love your website and will be following you regularly since most of my work as a career coach is done remotely, either on the phone or on the web.

  39. I signed my company up for an account on Facebook. Now what? « The Keylex Blog Monday, July 27, 2009
  40. Google Moon, Facebook en mode business, réchauffement climatique et Spotify sur iPhone ! | zdar.net Monday, July 27, 2009

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  41. links for 2009-07-29 | The MarketingSavant Group Wednesday, July 29, 2009

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  42. Social Media for Business – Facebook Review « Cloud 9 Media Monday, August 3, 2009

    [...] I still feel facebook has a long way to go before it reaches a the level of being a truly business networking platform. Today it stands between a linked in and a [...]

  43. 62 Ways to Use Twitter for Business Monday, August 3, 2009

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  44. Weekly Digital News: Team Work. — 360PR Blog Friday, August 7, 2009

    [...] WebWorkerDaily “32 Ways to Use Facebook for Business” – Last week, I touched on the relationship between small businesses and Twitter. But what about the big dogs? This piece educates businesses of all sizes on Facebook best practices. [...]

  45. Cómo usar Facebook para hacer negocios – elWebmaster.com Monday, August 10, 2009

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  46. Ways Southern PA Employers Can Use Facebook to Enhance Their Business | Berks & Beyond Blog Tuesday, August 11, 2009

    [...] how to get started, you’ll appreciate this quick articleI found onWebWorkerDaily.com about using Facebook to enhance your business. Already have a Facebook account?  Check out what Berks & Beyond is doing on Facebook – you [...]

  47. Cómo usar Facebook para hacer negocios « El Solitario George Friday, August 14, 2009

    [...] Pero seguramente aún no sabe cómo utilizar a esta herramienta para hacer negocios. El sitio Web Worker Daily, elaboró una lista con las iniciativas o medidas que pueden transformar a este sito en un servicio [...]

  48. Como transformar facebook en una potente herramienta de negocios Saturday, August 15, 2009

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  49. 32 Ways to Use Facebook for Business (WEB WORKER DAILY) « Netizen Advantage Sunday, August 16, 2009

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  50. Fair Play for Facebook | Corporate Eye Monday, August 24, 2009

    [...] on a more practical note, browse these two round-ups:  5 Tips for Getting More from Facebook and 32 Ways to Use Facebook for Business.  Both are targeted (like most of what’s available about Facebook) for small businesses and [...]

  51. Cómo usar Facebook para Hacer Negocios « Isaías Sharon Jirikils Tuesday, August 25, 2009

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  52. 62 Ways to Use Twitter for Business from WebWorkerDaily « Jose Monteiro Junior Blog Tuesday, August 25, 2009

    [...] social networks. Can you name one person who has only one social network account? (Grandparents on Facebook don’t [...]

  53. When utilizing web 2.0 tools I find that our clients are very happy with the speed and versatility of social networks and applications!
    Great article and thanks for the tips.

  54. Thanks a lot for sharing these great tips. I use Facebook but I never thought Facebook van be used so many ways for business purpose.
    Nice Blog…

  55. Blogistan Panoptikum KW36 2009 auf datenschmutz.net Sunday, September 6, 2009

    [...] Marketeers haben wenig Zeit, daher erfreuen sich Listen großer Beliebheit. Ohne weitere Verzögerung daher: 32 Ways to Use Facebook for Business. [...]

  56. 62 Ways to Use Twitter for Business | bloggingwithmartin Monday, September 14, 2009

    [...] social networks. Can you name one person who has only one social network account? (Grandparents on Facebook don’t [...]

  57. Whenever I’ve tried to click through a Facebook link posted by a business, I’m connected to a log-in page. Why must you log into something just to read an advertisement? How many potential buyers are lost because you include that requirement? Personally, I tried facebook and only got inundated with spam. And what about ID thieves or those who love to dump viruses on you – once they get your email and some personal data, you are in trouble. How can people dump all that personal stuff out there for others to read? Perhaps I’m too private but I’m also quite safe from predators.

  58. SusanL,

    You’ve apparently see some businesses that aren’t doing it right. If you build a proper “Page” on Facebook, anyone can view it even if they’re not logged in.

    Not sure about the spam/viruses. If I have overactive friends that post too much junk, I either hide them or stop being my friends.

    The privacy controls on Facebook are really quite nice. I can share everything with my close friends, hide information from those that I don’t know as well, and keep everything completely hidden from those that I don’t know at all. Not sure what the problem is.

    Mickey

    1. If I log out of facebook, the link to my company facebook page doesn’t work.
      Any ideas on why this would happen?

  59. I have a personal facebook account but is it allowed to create a business account by deactivating the personal one?

  60. I have to disagree with the person who said that you should either have a business or personal account on facebook and not both. I think if you happen to run or represent a business, you can and probably should keep it separate in the interest of not bombarding your friends with your business information! :) And to the person who wrote this post: very nice. I would definitely build on the facebook apps point, and advise page admins of apps that request access to their personal facebook profile.

  61. Great tips …just wishing to implement them properly!

  62. Facebook for Business SuperGuide Saturday, October 3, 2009

    [...] 32 Ways to Use Facebook for Business From Web Worker Daily: Meryl Evans outlines 32 ways you can turn Facebook into a highly effective business tool. [...]

  63. Facebook for Fun and Profit… | e1evation, llc Saturday, October 3, 2009

    [...] Over the past 10 days I’ve had the opportunity to speak twice on the topic of ‘Facebook for Fun and Profit’ to LinkedIn groups Link Greater Green Bay and Link Appleton [thanks again, Mark and Stacie]. Here’s a post I wish I had under my belt before I did the preso — it includes some great tactical and practical advice I would have liked to include… “Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.” Source: 32 Ways to Use Facebook for Business [...]

  64. Hi, I have no idea what facebook is? Is it on the google thing?

    Thanks
    James

  65. Social Media Marketer » Blog Archive » How To Use Facebook For Social Media Marketing Tuesday, October 6, 2009

    [...] Here is a video presentation that shows you how to use Facebook in your business. [...]

  66. Great article,who knows the best way to begin,i have a personal fb acct,should i close that and open just a business acct? a bit confused,any help would be great,thnks!

  67. fabulous article. clear and sensible!
    now if we can get all the business owners to truly understand the importance of getting on the viral marketing wagon sooner than later.

  68. 7 Free or Cheap Ways to Effectively Promote Your Business Online | Dodging Spiderwebs Wednesday, October 14, 2009

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    [...] Facebook, MySpace, LinkedIn Tips & Resources: · 50 Ideas on Using Twitter for Business · 32 Ways to Use Facebook for Business · Using LinkedIn As a Small Business [...]

  70. I was looking for information on how to “effectively” use Facebook and found your article. Absolutely fabulous!!!! I’ll be talking about it on the air!!!!!

  71. 7 Free or Cheap Ways to Effectively Promote Your Business Online | Money Daily Blog Wednesday, October 14, 2009

    [...] Facebook, MySpace, LinkedInTips & Resources:· 50 Ideas on Using Twitter for Business· 32 Ways to Use Facebook for Business· Using LinkedIn As a Small Business [...]

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  73. Ways to use Facebook for business « Your Website. Made Simple. Thursday, October 15, 2009

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    [...] 21, 2009 by chimac Good advice.  It helps to be honest and show what you have to offer.  Click here to read [...]

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    [...] 32 Ways to Use Facebook for Business – Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. [...]

  80. ssocial media stations Friday, October 23, 2009

    I love your post. More post please.

  81. There are many interesting uses for Facebook Apps & groups. Came across these that show some range. Thought it might spark some ideas. http://bit.ly/oFRz9

  82. CSPD » Blog Archive » 100 skills you should learn (for free!!) Tuesday, November 3, 2009

    [...] Use Facebook productively: Turn Facebook into a business tool for networking, branding and more. [...]

  83. Great post! I just got a promotion at my job at a marketing agency, where we are going to start offering consulting services to clients who need help setting up Facebook and Twitter accounts. I think Facebook can be a good business tool, but it has be used the right way.

  84. Skills to Learn While Unemployed to Make Yourself More Employable | Need A Job? Friday, November 6, 2009

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  85. Facebook para negócios | ResultsON Monday, November 9, 2009

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  86. Erin M. Wiles » Blog Archive » Beginner’s Guide to Using Twitter, Facebook, Linkedin, and YouTube in your Business Wednesday, November 11, 2009

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  87. Laura Alumbaugh Saturday, November 14, 2009

    Thanks for this list! I am in the process of getting a fan page set-up and this will definitely assist in the process.

  88. Great article – quite inspiring

  89. Facebook or Twitter: Which Is Better for Business? | SEO St Louis Monday, November 16, 2009

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  90. Business Door Hangers Tuesday, November 17, 2009

    Great facebook business tips i love the new fan pages. They make it easy for people to become a fan of your business, but the key is to have engaging content on your facebook profiles and fan pages or people will get bored or wont go to your main website.

  91. Cómo usar Facebook en tu negocio – Factoría 360 Wednesday, November 18, 2009

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  94. Arihant Kothari Monday, November 30, 2009

    Excellent list! I now feel confident with Facebook. Wish if we had something like this for twitter as well. Anyone who has seen/gone through something similar for Twitter.

  95. Social Networks for meeting Future Employers « Vacationtrends's Weblog Tuesday, December 8, 2009
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  97. links for 2009-12-11 « Michael Wong's Blog Friday, December 11, 2009

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  100. This was a great post – glad to have found it on twitter, it makes some solid points and within the comments even further information is presented.

    As I am relatively new to facebook there is more to learn and through these posts and through the references I have a chance to really understand better how to approach facebook effectively.

  101. Hotel Amenities Sunday, December 20, 2009

    Great tips. THANX.

  102. If you are recommending that you create a business account you should clarify that you are recommending that a user only create a business account. Or are you suggesting that we all create an additional account that is just business

    I don’t understand ?

  103. Neptune Plumbing Friday, December 25, 2009

    Thanks for these tips as well (just read the post on your Twitter tips). As our company begins using social media, this will be a great reference.

  104. Facebook para hacer negocios | :::Marketing, Ventas y Economia::: Friday, December 25, 2009
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  106. I am still NOT CLEAR about the different ways to get on facebook, especially this business of not having a business facebook if you have a personal facebook. I see by the other comments that many others are also confused.
    I suggest that you write an article for newbies, about how to start on facebook, with the assumption that we know nothing about facebook, and avoid jargon.
    Facebook’s own lists of rules are cryptic.
    Perhaps a Visual, a chart, would help.
    Thanks.

  107. Want to be the next Margaret Mead? Advertise for a living… « Mundane Shit Tuesday, January 5, 2010

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  109. A very useful informations.Great advice to newbie.

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  112. Essex Conference Center and Retreat Thursday, January 14, 2010

    I recently created a business page, using the owners FB account as the login, the updates on the business page do not go to all friends, but just the Fans. We also directly feed twitter w/FB updates, and I am just learning how to feed FB from tweets with the #FB hashmark. It is confusing when first getting it off the ground, it is also best to have many administrators on the account from your business, because they can easily tap into their friend list to invite more FANS. We now have the vanity URL on our website eccr.com and on our email signatures. We are looking forward to gaining more business as a result. Please become a fan or check us out, a unique place for business meetings, retreats, and weddings.

  113. 32 Ways to Use Facebook for Business 32 Ways to Use Facebook for Business « Morgan and Me | Intuitive Design & Strategy Monday, January 18, 2010

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  114. How To Make Your Facebook Profile a Professional Networking Tool : Michael Fertik – Internet entrepreneur and CEO of ReputationDefender Monday, January 18, 2010

    [...] Don’t forget to utilize Facebook’s privacy settings, which can help you hide information in your profile from some users while still allowing colleagues to see your work and education information. For networking, it makes sense to let Facebookers view your profile photos and “Education and Work” sections. If you don’t want everyone to see where you work or where you went to school, you can also customize your privacy settings to a per-user basis. For more helpful tips from journalist Meryl Evans on utilizing Facebook to the best of its abilities for business, read her article on WebWorkerDaily.com. [...]

  115. Xbox Live Codes Monday, January 18, 2010

    This is a really good list of how to use facebook to boost business. I already have a facebook account, how do I make this into a business account? Will there be a monthly fee for this?

    Will continue to follow your site for more information regarding this.

  116. 8 Guides For Becoming a Power Business Social Networker – GigaOM Monday, January 25, 2010

    [...] 32 Ways to Use Facebook for Business: In this hugely popular post from WebWorkerDaily, you’ll find tips on using Facebook for everything from marketing to finding a job. Have you established a business acount on Facebook? How can you do better branding there? If you have a small business, have you set up an optimized Facebook page, and reviewed the basics? [...]

  117. Great article! I will try to follow your tips for my crowd-funding site.

  118. Facebook for IT Professionals: To Book or not to Book « Our Blog Thursday, January 28, 2010
  119. (Anti) Social Lists 1/31/10 | (Anti) Social Development Sunday, January 31, 2010

    [...] 32 Ways to Use Facebook for Business – This article is from last July but I just came across is this week. It has some good information for creating a Facebook business page. [...]

  120. Forgács Mariann Monday, February 1, 2010

    It was very useful. Thank you!

  121. It’s Not Just for Teenagers – More Businesses are Using Facebook to Connect | Warren & Hays LLC Thursday, February 4, 2010

    [...] 32 Ways to Use Facebook for Business [...]

  122. My Cool Address Tuesday, February 16, 2010

    Great tips, facebook bring new opportunity to online business

  123. 021610 ABR Employment Services’ Tips for Helping Wisconsin Employers Use Facebook for Business | ABR Jobs Blog Tuesday, February 16, 2010

    [...]   If you want to use FB as part of your marketing/media strategy, but are unsure just how to get started, you’ll appreciate this quick article I found onWebWorkerDaily.com about using Facebook to enhance your business. [...]

  124. Social Media like Facebook has totally revolutionized the face of interactive technology. This is the reason why it is very effective in getting the word out there because of its interface design and accessibility to all people. The main concept of social media is connectivity and when you are connected to your market, you are able to channel your brand, business, or concept.

  125. Thanks for untangling the “web” (no pun intended) surrounding the social media application for business. I will use the steps you are suggesting and see if it will have an impact on our growing website: http://www.riflescopes.webyshops.com.

  126. I already have a personal page and a fan page for my business. How can I encourage my personal folks to become a “fan” of my fan page. I don’t mind just putting it in my status periodically, but that doesn’t seem to generate a one clink to become a fan.
    So that is my question. How to generate a one click link to become a fan.

  127. Facebook as a Workplace Tool? « "Life as a Remote User" Wednesday, February 24, 2010

    [...] include the members of your team directly. Be sure to incorporate your team identity and include basic information to the group such [...]

  128. I searched on Google How to use facebook effectively and hit the jackpot! Great post and Thanks.

  129. Tweet Your Way To Business Success : Business Owner Magazine Thursday, March 4, 2010

    [...] 32 ways to utilize Facebook for your business [...]

  130. Trent Brownrigg Thursday, March 11, 2010

    I still have yet to use facebook for business mainly because when I joined facebook shortly after it first came out years ago nobody was using it for business back then. So it has always just been a personal thing for me. However, I do intend to start using it for business in the near future and these tips will be very helpful. Thank you!

  131. Face Book 101 « Donna's Blog Monday, March 15, 2010

    [...] 32 Ways to Use Facebook For Business [...]

  132. Ramadan Radwan Wednesday, March 17, 2010

    Great information and useful,
    if you don’t mind i would like to share thins information with my friends.

  133. Book Marketing Buzz » Blog Archive » Effective book marketing using Facebook, news trends and Skype Tuesday, March 23, 2010

    [...] found a really interesting article called “32 Ways to Use Facebook for Business” at WebWorker Daily. There were several reasons I liked it, but the main reason was how Facebook can [...]

  134. Alexis Garanut-Miller Sunday, March 28, 2010

    really useful tips here … Facebook has massive potential for niche experts to build a credible following and target prospects using ads … I’ll tweet this 32 list to my coaching clients! Thanks for putting it together!

  135. Claudia Guzman Wednesday, March 31, 2010

    Excellent tips! Thanks for the post.

  136. Yup, some words DEFINITELY get in the way… Friday, April 9, 2010

    [...] 32 Ways to Use Facebook for Business by Meryl Evans at Web Worker Daily [Text] [...]

  137. Social Networking Part II: Twitter Vs. Facebook « Reflections of the Internet Literacy Sunday, April 11, 2010

    [...] 32 ways to use facebook for business: click here [...]

  138. sounds useless if u cant invite people to your page

  139. Facebook Resources » Think.ingCreative Wednesday, April 14, 2010

    [...] 32 Ways To Use Facebook for Business [...]

  140. this was not helpful at all. you stated the obvious, which i guess in some circles counts as new information. good thing you have commenters to pander to you & your regurgitated material, telling you that “OMIGOSH, THIS IS SUPER COOL AND AN AWESOME POST!!!!!1!!”

    1. oh, i see…. ur one of ‘those ppl’…. u know… the one’s who think since ‘they’ know something everyone else must also know. I am brand new to Facebook, and these tips have been a GREAT start for me. XTENA, i will certainly not become a FAN of yours, i would never be a part of such a negative company, person or any other part of whatever it is you have to offer.
      OMIGOSH, THIS IS SUPER COOL!!!!! THANKS :) IT REALLY DID HELP ME :)

  141. Open Up My Social Media Eyes | Digital Frontiers Sunday, April 18, 2010

    [...] be their ultimate downfall. From this class, I was also especially surprised by the magnitude of Facebook’s capabilities as a platform for businesses to [...]

  142. Great information! I decided to start a contest for the ugliest paint job with photo entries and voting. The winner gets a free paint job. I figured this would expand our fan base and create a buzz. This is also useful for surveys on promo and marketing, the feedback can be useful.

  143. Webmaster support Tuesday, April 20, 2010

    Thanks for informative tips.

  144. This is the best list of tips I’ve seen on using facebook for business. Congratulations. I would love you to flesh out emany of these steps with a how to do ebook or video.

  145. Yorkshire Web Design Friday, April 23, 2010

    Great article. Have learnt some new things. Thanks Ted.

  146. Awesome article…Made some great points!

  147. Aprende cómo usar Facebook para tu negocio Wednesday, April 28, 2010

    [...] Fuente: Web Worker Daily [...]

  148. Urban Market Pro(s) Thursday, April 29, 2010

    Dope! – great for the novice & expert alike.

    thanks for the reminder!!

  149. constancemwewa Saturday, May 22, 2010

    l like yahoo

  150. Social Media & Business – A Primer | Learning in the Future Monday, May 24, 2010

    [...] 32 Ways to Use Facebook for Business [...]

  151. annie b lawrence Tuesday, May 25, 2010

    Great article and good tips for Face Book. A great review of the value and areas that I have missed and will add to my account.

  152. Las 3 paradas indispensables de la Web Social para crear presencia de tu negocio | Orainti Sunday, May 30, 2010

    [...] 32 Formas de usar Facebook para tu negocio [...]

  153. Mariana Duma Friday, June 4, 2010

    congrats on art !

    still, how come we cannot share yr articles on Delicious too ? :)

  154. Users React to ‘Quit Facebook Day’ | Twitterpated Sunday, June 6, 2010

    [...] calling it a habit, and they even use the phrase “stay on the wagon”. Are we now denying the benefits of having a Facebook page? Is Facebook now considered an unhealthy habit that needs to be [...]

  155. Facebook – Top 13 Tipps, wie Sie Facebook für Ihr Unternehmen nutzen | marketing shop blog Thursday, June 10, 2010
  156. samsung LN40C630 Thursday, June 10, 2010

    This is good articles so I plan for use facebook for my bussiness

  157. Robert Choi Friday, June 11, 2010

    What a great article! Our company just launched a few new websites and we have been using Twitter and Facebook heavily to get some visibility, and it has paid off well for us. Follow us on FB and become a fan! http://www.facebook.com/pages/Cambridge-MA/Diabetes1org/102205215946

  158. Laptops Driver Monday, June 14, 2010

    I like facebook ads and adwords to promote my business

  159. angie jefferson Monday, June 14, 2010

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    massage reflexology .indian head massage .
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  160. Great Social Media Resources – LinkedIn, Facebook, Twitter, Blogging, General | Sara Isenberg Web Consulting & Project Management Tuesday, June 15, 2010
  161. Facebook Blog Posts: Top 30 of 2009. Best FB tips and advice. | Windmill Networking | Social Media Strategy Thursday, June 17, 2010

    [...] 32 Ways to Use Facebook for Business by Meryl Evans (709) [...]

  162. There is some really great information and resources here – thank you. Understanding your market, networking and target sharing is the way to go.

  163. Thanks for the nice synopsis of how a business can utilize Facebook. It is really wild to be following my local dentist on Facebook!

  164. This is good articles so I plan for use facebook for my bussiness.

  165. Very good info, if your in business you gotta be on Facebook to stay ahead of the game.

  166. Facebook Strategy | Online Strategy | Social Media Strategy Thursday, July 1, 2010

    [...] article in Web Worker Daily contains some useful tips on ways businesses can use Facebook as part of their online strategy to [...]

  167. Hi Friends!

    Can anyone tell me, if I have a personal site, must I link my business fan page off of this profile? Is this how your business fan page works? If yes, what do you do for clients who you set up?

    Thanks!

  168. So I just checked out Lynda.com for some answers. You must either create a business profile or a personal profile, not both. HOWEVER, in either case you will be creating a fan page off of that profile. No one will be able to see who’s user account is associated with that page, unless you specifically write it in your comments/info. And, your friends will not get your business updates and your business fans will not get your personal updates.
    There you go. Make a business page off of your personal profile.

  169. This is excellent. I am new to face book and never though to use it for business earlier.

  170. great article! I am hoping to get my facebook page off the ground currently! check it out!!

    http://www.facebook.com/pages/Womens-Ally-Career-Planning-for-Professional-Women/127532603941829?ref=ts

  171. Facebook layouts Saturday, July 10, 2010

    Building a facebook business page for a website and besides RSS feed applications, I am looking for applications that may be useful.

  172. Nice information very useful

  173. Very informative. My favorite method to profit with facebook are applications

  174. This is quite amazing list. The first thing, people should do is put their company on facebook page. I was surprised to find that many business still not having their own facebook page. After that spread the profile, just like you spread the word about your own website domain.

  175. 10 Awesome and Inspiring Articles about Facebook: Which one you haven’t read? « Jpquidores's Blog Thursday, July 22, 2010

    [...] 32 Ways to Use Facebook for Business [...]

  176. Tweeteazy Mark Monday, July 26, 2010

    brilliant post! The great thing is the list just keeps getting longer and longer! an couple of months time thry’ll be several new ways that aren’t aleady on the list

  177. We have finally started to jump into the Facebook marketing game (organic). We have had some great successes. We have found that the brand ability has unlimited potential. We still have a lot to learn. A little less than 7,000 fans and counting…

  178. Facebook Privacy Settings « Syracuse Website Design and Internet Marketing Thursday, July 29, 2010

    [...] that the default settings will not be changed. I was sent an interesting blog about how to use Facebook in business; so I thought this would be a good time to go over how to update you privacy settings. The default [...]

  179. Shaun Sadree Monday, August 2, 2010

    Very helpful SEO tool!

  180. Earn Money Online Free Monday, August 9, 2010

    Facebook is definitely good for business. Great Article!

  181. Not enough people have Facebook vanity urls but they’re so useful, thank you for pointing that out! Facebook is perhaps one of the most useful tools for social marketing

  182. Good article, I had always seen Facebook from the leisure/fun perspective, interesting too see how you can use it as an advantage for your business.

  183. Businesses should also be aware of new Social Commerce opportunities. Selling your products through your Facebook fan page is an excellent way to engage your community, offer promotions and inject your actual products into “the conversation.” Infused Industries offers one of the most intuitive, turn key solutions to becoming Social Commerce Enabled: http://www.infusedindustries.com

  184. Great post. I honestly thought that facebook would be a fad that would quickly disappear . But it seems like its hear to stay. I guess its time that I jumped on the band wagon and really start using these social platforms to promote my brand. Thanks for post. http://writingformoney.com

  185. Your 32 ways to Use Facebook for business was an extremely interesting resume of the use of Face book in business.
    Up until last weekend I’d dismissed Facebook as something for people to keep in touch with each other and view their photographs etc.
    My eureka moment came last weekend when I was involved in a Webinar on the subject over 2 nights. Basically the Webinar was an introduction to Facebook but very much biased to using it as a tool for internet business. It really opened my eyes and that is the way I’m now going to direct a lot of my efforts. I can see why people say that Facebook is the NEW Google. I think it is more than that and Google now needs to be looking over it’s shoulder in the future.

  186. I just created my business Facebook profile and filled it out fully, I’m ready to go, Gee thanks for this great info, I really enjoyed this blog, thanks for sharing.

  187. Jennifer Hilburn Sunday, September 12, 2010

    Three more tips:
    1) Check out involver dot com. They have easy to use plugins for FB that pull in data from all kinds of social media sites. I believe you can still get two.
    2)If you’re trying to gather a lot of friends at one time, you can join a group and then find the link that shows the number of people in the group (lower left of the page at the time I’m writing). You can then add a custom message and send out a mass invite. Always, ALWAYS, take the time to connect with people when they accept your friend invite.
    3) If you don’t have time to manage all your social media tasks on a day to day basis, hire a social media manager. It makes your business look lazy to have stale profiles and it’s devastating for customer service to not keep up with posts. Reputation management is a must!

  188. Facebook is the new frontier for marketing.

    Just think about it. You can reach millions of people across the world for FREE.

    Social networking is allowing unprecedented levels of marketing for business owners.
    However you need to know how to use sites like Twitter and Facebook to your advantage.

    1. Make a Facebook fan page or Twitter account for your business

    2. Load it up with content about your business .ie what you do, your products etc.

    3. then get fans and followers and advertise them via facebook status updates and twitter tweets.

    My best advice would be to use a social networking marketing site. They help you get thousands of fans/ twitter followers for your business.

    I know of two that I hear do a great job.

    http://www.WantFans.com

    http://www.Growyourfans.com

  189. Thanks a lot for this article I was planning on using facebook to advertising my new upcoming site, if you can do you think my site would benefit from advertising on facebook?

  190. One question – I followed the advice about not creating multiple Facebook accounts and instead made a business page off my personal profile.

    The trouble is when I direct anyone to the url that I’ve created for the business page, it simply directs people to my personal profile. Not necessarily the corporate impression that I wanted to give of the company.

    Does anyone know of a way around this? Can I create a url that takes people to the business page, not the personal page?

    Thanks!

  191. #33. Make lots and lots of friends

  192. Douglas G. Jackson Friday, October 1, 2010

    This article is a pretty thorough list of all the opportunities a Facebook business account can provide. However, you missed the most controversial one. You missed the one about keeping tabs on your employees and soon to be employees. I’ve written an entire article dedicated to this point, which can by found at http://fromthegroundfloor.wordpress.com/2010/09/28/facebook-makes-you-an-open-book-using-facebook-to-gather-information/, if anyone’s interested.

    Although very controversial, from a business perspective it is very important to keep tabs on your employees and applicants. Like it or not, what your employees do in their ‘off-time’ affects how others perceive your business. If their Facebook photos are of them drinking and partying, your business will become associated with drinking and partying, especially if your employees are not using their privacy settings. You always want your employees to appear professional to customers and clients, so you need to make sure that customers and clients don’t have access to these types of photos. Although controversial, checking employees’ Facebook behavior helps your bottom-line.

  193. Lim Personal Concierge Monday, October 11, 2010

    So true. I got a few customers already just by reading what people are doing.

  194. Meryl, Facebook states that a business page can not be located in search. BUT if you type in the search field, Wal Mart, Old Navy, ETC these pages DO come through in search. WHY?

  195. Here you can find a recent presentation on building and growing a business Facebook page. It provides 13 rules with actionable tips to grow your likers and increase engagement. http://social-media-strategist.com/2010/10/21/facebook-business-page/

  196. akshat khandelwal Monday, November 1, 2010

    I didn’t delay after reading this article and have created a page on facebook.
    Thanks a lot for sharing these great tips. I use Facebook but I never thought Facebook van be used so many ways for business purpose.
    Cheers for the great article.

  197. Malcolm Grant Sunday, November 7, 2010

    I think Facebook is the way forward in business, but i find it very difficult to talk to anyone about the way to set up and get some professional advice.
    Regards Malcolm

  198. I spend the first 30 minutes in the morning to work on Social Media.

  199. So if one has a personal facebook page and a CORPORATION, I would assume the corporation could have its own business facebook page since a person and a corporation are two separate entities?

  200. Web Design Ayr Monday, November 15, 2010

    Excellent points. A lot of people underestimate the power of facebook..Everyone should have one.

  201. to show a business is it best on a new face book page or as a new profile member. I have a personal fb profile, but it is nothing to do with the business I work for. Can I have both?
    many thanks julie

  202. Wow, really great post.

    I think it is the best way to start your small business for free.

    And later you can place Facebook ads as your wrote in your blog post.

    Best regards

    Volker Schaefer

  203. it is a very very nice post i like it very much, because all simple tools are submit in only 1 article…

  204. emailmarketing_nyc Wednesday, December 8, 2010

    I do agree that this social site can give me a greater visibility and a good position in Search engines also. Thanks for sharing this excellent idea :)

  205. I own a small flower shop and want to use FB for marketing/sales. About a dozen photos of floral arrangements are in my photo album and I post one each week along with a short message about my great service. What I need is the ability to to re-direct someone who clicks on the photo back to my web page where they can make a puchase. Is this possible with FB? If so, do you have a link where I can find for more info on the process? Any help appreciated.

    Joe

  206. Fitegic Planners Saturday, December 11, 2010

    I would say that this is less and less true. I was just blocked after posting a link to my blog post to 12 group pages that I belong to.

    Additionally, I was previously “warned” when sending messages with links of interest to people who are on the friends list of my personal page (no copying and pasting, just sending them useful info).

    I don’t currently sell anything on my blog, just branding out my name by giving value.

    It appears that their focus is to sell ads – which is fine – but I am personally going to stop pretending that facebook is the “useful business tool” it once was for small businesses bootstrapping a leg up.

  207. lots of great content. there’s more to facebook than just setting up a wall.

  208. Very straight forward. Even I understood most of it. Looking forward to learning what the next step in business will be. Lot’s of rumors going around.

  209. Nicola Grayling (The Accessory Barn) Tuesday, January 18, 2011

    Thank for the info. I love reading posts like these just in case I have missed something I will be doubling checking everything on my page now – By chance – Do you know of any way of getting a link from your Facebook to website. I want to have an extra tab on my page that when they click it takes them to my website…
    Thanks

    http://www.facebook.com/theaccessorybarn

  210. Wonderful post. im a student and were researching facebook and twiter accounts for businesses…. in one acticle ive gained alot of knowledge in such litte time and it deffinatly has broadened my perspective. thank you so much

  211. This is a great blog on how companies should use Facebook or build up to using Facebook. The steps are easy to follow and the hyperlinks are accessible while giving you directions.

    But, what do companies think? As a college a student these steps are fairly simple to me because Facebook is my second language, but what about companies? Do they find it easy to use, easy to set up? Also, are they successful with their goals they want to achieve by getting a Facebook account and page?

    These steps are a great way for a company to build a great Facebook page and draw in “customers,” but have they seen success?

  212. Cindy Clemmons Sunday, March 13, 2011

    I am a student of Colorado Technical University studying for my Bachelor of Science in Business Admin. This link will greatly help me in my business classes and for networking to find a career in the field of my choice. I appreciate the advice given in this article. Too few people on FB do not adhere to this advice but should. Kudos and Thank you!

  213. Salar Alemohammad Tuesday, March 15, 2011

    Facebook marketing should be great for products and services which are used by youths.
    I doubt it helps B2B businesses yet.

  214. Susan Catherin Keter Tuesday, November 22, 2011

    Countless ways to make Facebook work for you. http://t.co/PSAqOx29

  215. http://t.co/SYqXk54U Thought this might help some of you who… http://t.co/YG1Cl9L7

  216. Ciao Bella Tip of the Day: Maximize your social media! Contact Ciao Bella to customize your Facebook page and make… http://t.co/tpMBFvEZ

  217. successideas247 Sunday, December 11, 2011

    RT @9ja: 32 Ways to Use Facebook for Business http://t.co/uzExgMLc

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