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Summary:

You don’t need an expensive marketing firm, or even a friend who works in marketing, to manage your personal brand online. Some of the most powerful tools for monitoring your brand are the free email alert mechanisms available at your search engine of choice. Setting Google […]

You don’t need an expensive marketing firm, or even a friend who works in marketing, to manage your personal brand online. Some of the most powerful tools for monitoring your brand are the free email alert mechanisms available at your search engine of choice.

Setting Google Alerts. While I’ve been known to egosurf my own name online every once in a while, setting a Google Alert on my name means I don’t have to do it so much. Every time Google finds a web page with my name on it, it emails me. Setting up a Google Alert is simple. Go to your Google account and choose “Alerts.” Type your full name in the Search Terms field. Then choose the type of search. I recommend a comprehensive search because then you’ll receive Google Alerts with results that span online news, blogs and other web sites. You then have the option to set the frequency that you receive Alerts. Finally, you just need to specify the email address that should receive the alert and click “Create Alert.”

GoogleAlert

Setting Yahoo Alerts. Yahoo Alerts works similarly to Google Alerts. Go to Yahoo Alerts and sign in to your Yahoo user account. Click “Create an Alert” and then choose “Keyword News.” From the Keyword News Alert home page, enter your full name in the “Include” field. Next choose how you want the Yahoo Alerts delivered, and the delivery method (via email, Yahoo Messenger or mobile device). Finally, click “Save Alert.”

YahooAlert


Reacting to the Alerts

Using automated alert systems to help manage your personal brand online is not as fun as ego surfing for your name but is a much better way of tracking where your name shows up online. For example, when my first WebWorkerDaily posts went online, I received a Google Alert for each one.

On the flip side, with a name like Will Kelly, I receive Google Alerts for articles about Kelly Slater (the surfer), Kelly Ripa (the talk show host) and Kelly Clarkson (the singer) just because the articles contain the the text “Will Kelly.” So do expect some false alerts if you chose to use Google Alerts or Yahoo Alerts. I also recommend using rules in your email application to route alerts to a specific folder to stop them clogging up your inbox.

How do you monitor your personal brand online?

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By Will Kelly

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  1. Justin Bianchi Saturday, July 18, 2009

    This is an interesting concept! I admit, I’m guilty of egosurfing from time to time (more often egosurfing for my company than myself). I’ll give it a try and see how the alerts work out for me! May just shave 20 minutes off my week. You know, those 20 minutes none of us SMB owners have! Thanks Will!

  2. links for 2009-07-20 | Ip’s. Monday, July 20, 2009

    [...] Monitor Your Personal Brand Using Search Engine Alerts "You don’t need an expensive marketing firm, or even a friend who works in marketing, to manage your personal brand online. Some of the most powerful tools for monitoring your brand are the free email alert mechanisms available at your search engine of choice." (tags: article web google tools branding tracking reputation identity) [...]

  3. ChatterBox lets you define topics and users of interest on Twitter and pulls the relevant conversations into a team workspace that allows users to work together in the management of those conversations, assign the conversation for follow-up, define/associate/archive relevant meta-data (categories, priorities, statuses and tags), and each user can create their own personalized views into the conversations which are exposed as RSS feeds.

    Follow us on Twitter
    Go to the ChatterBox web site

  4. Alison@usefultools Wednesday, July 22, 2009

    Viralheat (http://www.viralheat.com/) will actually monitor Twitter, blogs and video sites for you. It’s relatively inexpensive, and it analyzes the sentiment of what’s being said, as well.

    Chatterbox looks pretty cool, too-I’ll have to check it out!

  5. ImpactWatch » Blog Archive » Top Social Media Monitoring & Measurement Posts of the Week Friday, July 24, 2009

    [...] Monitor Your Personal Brand Using Search Engine Alerts – Web Worker Daily [...]

  6. 62 Ways to Use Twitter for Business Monday, August 3, 2009

    [...] Track conversations mentioning your name or your brand. [...]

  7. 62 Ways to Use Twitter for Business from WebWorkerDaily « Jose Monteiro Junior Blog Wednesday, August 26, 2009

    [...] Track conversations mentioning your name or your brand. [...]

  8. Nice post. Your link for Yahoo Alerts is wrong though… Just thought my might want to know :) http://help.yahoo.com/l/us/yahoo/alerts/

    1. So it is — fixed, thanks!

  9. 62 Ways to Use Twitter for Business. | GAby Menta Sunday, December 27, 2009

    [...] Track conversations mentioning your name or your brand. [...]

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