Comments on: Mobile Devs: Install Rates of Free Apps Higher Than Paid Apps http://gigaom.com/2009/07/16/mobile-devs-install-rates-of-free-apps-higher-than-paid-apps/ Sat, 11 Feb 2012 03:10:21 +0000 hourly 1 http://wordpress.com/ By: Tech News » MobileBeat: USA will leapfrog Europe http://gigaom.com/2009/07/16/mobile-devs-install-rates-of-free-apps-higher-than-paid-apps/#comment-217898 Fri, 17 Jul 2009 19:16:21 +0000 http://gigaom.com/?p=59357#comment-217898 [...] Mobile Devs: Install Rates of Free Apps Higher Than Paid Apps [...]

]]> By: Mohit Agrawal http://gigaom.com/2009/07/16/mobile-devs-install-rates-of-free-apps-higher-than-paid-apps/#comment-217897 Fri, 17 Jul 2009 19:08:19 +0000 http://gigaom.com/?p=59357#comment-217897 Most of the applications sold from Apple are for free and the ASP is declining fast for applications. Apple made just $80 million from application sales. Why is then the mad rush to launch application stores. I have analysed the application stores revenue and implications at
http://www.telecomcircle.com/2009/05/the-economics-of-mobile-application-stores/
It is clear that there are other benefits apart from direct revenues from sales of applications

]]> By: Spankin' Apps http://gigaom.com/2009/07/16/mobile-devs-install-rates-of-free-apps-higher-than-paid-apps/#comment-217896 Fri, 17 Jul 2009 08:57:48 +0000 http://gigaom.com/?p=59357#comment-217896 The Model of making money exists – but the model for how developers will get more apps sale is lagging THIS is the real problem.

]]> By: steveballmer http://gigaom.com/2009/07/16/mobile-devs-install-rates-of-free-apps-higher-than-paid-apps/#comment-217895 Fri, 17 Jul 2009 06:14:19 +0000 http://gigaom.com/?p=59357#comment-217895 The Microsoft model of this is best!

]]> By: Andrew Lacy http://gigaom.com/2009/07/16/mobile-devs-install-rates-of-free-apps-higher-than-paid-apps/#comment-217894 Fri, 17 Jul 2009 03:59:36 +0000 http://gigaom.com/?p=59357#comment-217894 Thanks Will. Actually I was answering a specific question about whether any panelist had seen companies be successful taking away features from a free app to introduce a premium version or whether repricing a free app to paid had been successful. My answer was that I hadn’t seen that. In the process of experimenting and understanding market dynamics we had repriced to $0.99 from free a minor application of ours, Photo Collage, and had seen a big dropoff in installs as you would expect when you charge for something that was previously free without adding more services.

However, I think that the “freemium” model (a free application with a more feature-rich premium upsell) is very much alive and well in the App Store universe. In fact, we have seen evidence that free-to-paid conversion (where you DO offer additional features, game levels, etc) is higher than the typical conversion numbers often quoted for the web world.

]]> By: Tom http://gigaom.com/2009/07/16/mobile-devs-install-rates-of-free-apps-higher-than-paid-apps/#comment-217893 Fri, 17 Jul 2009 02:20:55 +0000 http://gigaom.com/?p=59357#comment-217893 I was really keen to know more but like to get my news for free – thus this link (http://pro.gigaom.com/2009/06/is-marketing-key-to-mobile-app-store-sales/) didnt work for me.

]]> By: Will Robertson http://gigaom.com/2009/07/16/mobile-devs-install-rates-of-free-apps-higher-than-paid-apps/#comment-217892 Fri, 17 Jul 2009 01:07:57 +0000 http://gigaom.com/?p=59357#comment-217892 I am not disagreeing with the conclusion of this post, I agree that unfortunately a large number of people seem to expect everything free nowadays, but I believe the App that Andrew Lacy is talking about is Tap Tap Revenge 1 – which was raised to $0.99 after it was replaced by Tap Tap Revenge 2. So it makes sense that no one would have been willing to pay for the old version of the app.

]]>