While Fox, along with its partners *Disney* and *NBC*, continues to try to broker content and ad sales deals so that Hulu can get going in the U.K., the network is already making inroads in online video overseas with its Latin American VOD property, Mundo Fox.
Launched roughly a month ago, the site is getting a boost in the volume of long-form, HD quality programming as part of a new deal with newly-profitable white-label video provider Brightcove — but what’s more interesting is how similar in design Mundo Fox (pictured) is to Hulu.
Aside from some slight graphical differences, the two sites have the same clean, simple interface, complete with similar fonts, a registration link on the homepage, and the ability to navigate shows by criteria like channel and popularity. (Most video sites offer some variation on this basic setup, but Mundo Fox has a distinctly Hulu-like appearance).
Pablo Silva, VP of global online publishing at Fox International Channels, said the site has attracted 1.5 million unique visitors and “millions of streams” since its launch — though, when I asked him about the similarities to Hulu, he laid out the many ways that Fox was skewing differently with this new site:
Tameka Kee: At first glance, Mundo Fox seems like a Spanish-language Hulu clone. How deep do the similarities go?
Pablo Silva: They’re both VOD sites, but that’s where the similarities end. Mundo Fox is also not a standalone brand. Quite the opposite, it’s closely connected to our stable of paid TV properties; it leverages our existing output deals, and an increasing number of Fox Latin American Channels own original productions and co-productions (e.g. The Listener, Mental, 9MM and Tiempo Final). Mundo Fox is also managed by the exact same team that runs the TV network,