Comments on: Painting Your Mediocre Gear Pink Doesn't Mean Women Will Buy It

By: alisoncross

alisoncross — Sun, 16 Aug 2009 17:23:15 +0000

I want gadgets/equipment where the instructions don’t blind me with jargon, but explain what the product does/works with in accessible terms. I’m never that bothered about the colour.

Thank God for youtube tutorials :-)

By: What Women Want «

What Women Want « — Fri, 07 Aug 2009 17:49:53 +0000

[...] Women are looking for value. Games with alternative payment methods must make sure that their advertiser offers present clear value to their female users, rather than trying to use gimmicks like making everything pink. [...]

By: Ying’s Blog » Blog Archive » GIGAOM: Painting Your Mediocre Gear Pink Doesn’t Mean Women Will Buy It

Fri, 17 Jul 2009 19:16:49 +0000

[...] completely agree with the blog by Stacey Higginbotham [...]

By: Ying (LA YIN Stockholm)

Ying (LA YIN Stockholm) — Tue, 14 Jul 2009 17:08:38 +0000

No, I won’t buy a gadget just because it’s in pink. I found the incongruence between a delicate pink and some ugly masculine designs repelling! For me, I want a gadget functional/useful, easy to use and good looking. I think we all want these things regardless of gender. But Stacey is right that women are not getting what we deserve. We’ve got much less options in front us.
Last year, we launched LA YIN (high tech fashion for women) in Stockholm, in order to take the matter in our own hands. The first collection we made was centered on USB flash memory technology. This idea came from our women panelists. The technology was mature, almost so transparent that we took its existence for granted. The designs were boring and we often lost them because they are small, insignificant. So we decided to make the USB sticks beautiful and easy to find.
The interesting thing we learned later was Pink is not the best seller among women, and close to 40% of customers were men. Men buy them because they like the design. When a product is functional, easy to use, and beautiful, it attracts both men and women. Another interesting discovery was some women customers told me they place the USB sticks next to their jewelries. They have stronger personal emotional attachment to something that has a female soul, not just a pink skin.

By: Caro

Caro — Tue, 14 Jul 2009 08:50:28 +0000

My name is Caro and I admit it, I’m a female.

However, I refuse to purchase based on something as superficial as colour. Pink wont make it easier to set up, or the sound quality better! In fact, if anything, pink would put me off a product as it implies the manufacturer doesn’t have good enough attention to detail or awareness of the market demands.

By: Megan

Megan — Mon, 13 Jul 2009 21:06:46 +0000

Stacey – you are so right. Look at Dell’s idiotic Della campaign for further marketing gender atrocities.

By: Esme Vos

Esme Vos — Sat, 11 Jul 2009 01:07:39 +0000

I agree with Stacey. I would not buy a product just because it’s pink and girly and flowery all over. There is a way to design gadgets that appeal to women, but painting them pink is just laziness and reveals a lack of imagination (it’s not the 1950s anymore!). There are companies out there that do design gadgets that appeal to women without all that pink stuff – one of them is Apple.

By: carlacthompson

carlacthompson — Fri, 10 Jul 2009 21:07:37 +0000

Hey Gadget Sleuth, most of the men I know aren’t techies either. So should we develop some camo-skinned products to appeal to them? I don’t know which women you’re talking to, but the ones I know make almost *zero* buying decisions based on color.

By: Stacey Higginbotham

Stacey Higginbotham — Fri, 10 Jul 2009 20:45:36 +0000

But even if the color is pink that doesn’t change the underlying gear, or the idea that even men might like gear that’s a little less high maintenance. That’s my beef with this example of marketing to women.

By: Alan Cheslow: Painting Your Mediocre Gear Pink Doesn’t Mean Women Will Buy It | Consumer Electronics, Social Media, and the Digital Home

Fri, 10 Jul 2009 20:20:11 +0000

[...] Alan Cheslow Painting Your Mediocre Gear Pink Doesn’t Mean Women Will Buy It – http://gigaom.com/2009… [...]