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Summary:

Add Sony TV sets to the long list of hardware devices that will stream Netflix movies. Netflix announced this morning that starting this fall, net-connected Sony Bravia TVs and older Bravias that use the Internet link module will be able to access its “Watch Instantly” movie […]

netflix_logoAdd Sony TV sets to the long list of hardware devices that will stream Netflix movies. Netflix announced this morning that starting this fall, net-connected Sony Bravia TVs and older Bravias that use the Internet link module will be able to access its “Watch Instantly” movie service.

Sony joins a host of other consumer electronics companies carrying Netflix including LG, Vizio, Samsung along with Microsoft’s Xbox 360. Speaking of the Xbox, noticeably absent from the Sony announcement is streaming to the PlayStation 3. Netflix currently has an exclusive game console relationship with the mighty Microsoft, but once that ends, it’s likely the PS3 will get Netflix as well.

Sony also has a deal with Amazon’s VOD service to stream movies to its sets.

This deal was kind of inevitable given Netflix’s plan to be everywhere (and success so far at achieving that), but it’s a nice feather in the cap for the company to get (another) a big brand name like Sony. In April, Netflix CEO Reed Hastings said that his company had a “tremendous number” of hardware partnerships in the pipeline.

  1. Netflix has been sending out surveys to its subscribers asking if they would like streaming to the Wii .

    http://www.hackingnetflix.com/2009/06/netflix-to-offer-streaming-on-the-wii.html

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  3. Noticeably absent in all these announcements is the iPhone. Is there any information about Netflix starting to offer Instant Watch to the iPhone or iPod touch? I would even be fine with just starting with wi-fi only. Thanks.

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  4. [...] I read the NewTeeVee post on Sony-Netflix TV streaming deal, I instantly visualized the conference room of Sony, and the discussions of its fellow corporate [...]

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  5. [...] (via NewTeeVee) [...]

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