88 Comments

Summary:

Google’s Chrome OS may or may not make it, but the attempt shows how far the computer industry has come from a bulky PC chained to a desk by its power cord and Ethernet cable. The computer is evolving from those dinosaurs to a smaller, mobile model that is always connected to the web. The iPhone brought us apps that are lightweight so users don’t get bogged down by smaller processors and slower wireless web connections on mobile devices. Google’s Chrome OS attempts to keep that speed, while preserving a platform for Google to make money through advertising.

chrome_osUpdated: Today Google went wild and announced its plans to create the Chrome operating system, which it says will be designed to run on netbooks. But it’s really an attempt to keep Google relevant as an advertising powerhouse as consumers begin spending more time playing with web-connected apps than the web itself. It’s the search giant’s reaction to a wholesale change in computing driven by ubiquitous wireless access and mobility. The Chrome OS is another step in allowing Google to create what we’ve called the OS for advertising — an ad platform that extends across all devices and all screens.  So let’s break it down:

WHAT THE WEB IS SAYING:
jkOnTheRun: A web, or cloud, OS that puts the bulk of all user activity firmly up in the web. No heavy lifting on the user’s netbook; that will all take place up in the cloud with the Chrome OS handling it all. This is so clever on Google’s part, and could very well turn the next page on cloud computing.
The New York Times: Google’s plans for the new operating system fit its Internet-centric vision of computing. Google believes that software delivered over the Web will play an increasingly central role, replacing software programs that run on the desktop.
ReadWriteWeb: With this, Google can obviously put its own web apps like Gmail, Google Calendar, and Google Docs at the center of the user experience, and this is surely part of Google’s motivation behind releasing this OS.
TechDirt: Part of the appeal of the growth of the web itself (and Google with it) is the fact that it’s made the whole operating system less and less integral to the computing experience. With the move towards more of a “cloud” based world (which Google has been a big part of driving) just doesn’t value the operating system as much as in the past. So why jump on that bandwagon now?
Lifehacker: To say the Chrome OS will face stiff competition is quite an understatement, with Intel developing its own lightweight, Linux-based netbook platform, Windows XP emerging as a force in netbook OS share, and Microsoft itself likely to fight tooth and nail to keep yet another upstart from encroaching on the one area of PC sales that is still seeing significant growth.
Search Engine Journal: Only Microsoft can kill Windows XP, and that would happen as soon a Windows 7 becomes successful. Google Chrome OS is a Windows 7 rival, the same way that Google Chrome is a rival of IE.
The Register: Many companies have tried to muscle in on Microsoft’s home turf of desktop and laptop operating systems, ever since the company first sewed the market up. And none have succeeded. But then none have had the muscle or money of Google nor have they had its central position in web services to use as a foot in the door. And Google has shown, with Android and the handset manufacturers, that it can establish strong beachheads, where others have failed.
The Wall Street Journal: Google’s incursion into operating systems could galvanize its critics, including privacy groups and competitors, who argued that the online search company already collects vast amounts of information about consumers’ Internet use. While Google is still a tiny player in many of the new markets it is exploring, like mobile phone software and online applications, some worry it could leverage its massive online search market share to quickly grow its share of new industries as well, gathering even more data about its users.

First the Features:

  • Chrome OS will run on both ARM and x86-based chips and is designed for netbooks.
  • The architecture is Chrome running within a new windowing system on top of a Linux kernel.
  • Apps developed for Chrome OS will run on Google Chrome OS, and on any standards-based browser on Windows, Mac and Linux.
  • Designed to boot and get folks on the web in seconds.
  • Designed so viruses and malware aren’t an issue.
  • It’s not going to be out until the second half of 2010 on consumer netbooks.

What It Means:

  • Google sees a browser-like experience being key to netbooks and believes that rather than just surf the web, consumers want to play and use the apps.
  • Microsoft, which has not ported its Windows 7 to ARM-based chips that will be designed into the future version of netbooks, and which has priced Windows 7 for Intel-based netbooks fairly high, will be scrambling if Chrome OS succeeds.
  • The fact that apps designed for Chrome OS will work anywhere should attract developers to the platform, and as we know, developers are the new kingmakers in today’s app-focused world.
  • While the world was waiting for Google’s mobile Android OS on netbooks, Google has suddenly pulled Chrome OS out of its hat. James over at jkOnTheRun calls it a case of classic misdirection. Google explains that Chrome OS is for the web, while Android is for devices — from phones to set-top boxes. We wonder why Chrome OS wouldn’t be more appropriate for the so-called fourth-screen devices.
  • Building a special-purpose, lightweight browser specifically for the netbook might address some of the difficulties that developers were having porting Android to netbooks, such as issues porting to a keyboard-based user interface rather than touchscreens and trackballs.
  • This all follows in line with Google’s love of everything in the browser, such as its embrace of HTML5 that makes it easy to bring a desktop experience (especially with video) seamlessly to the browser.
  • Chipmakers betting on ARM-based netbooks such as Qualcomm and Texas Instruments will win if the user experience is robust enough to wean people from their familiarity with Windows.

Why Computing Needs to Change

The promise of broadband everywhere is changing the way we can communicate online. Google’s Chrome OS may or may not make it, but the attempt shows how far the industry has come from a bulky PC chained to a desk by its power cord and Ethernet cable. The computer is evolving from those dinosaurs to a smaller, mobile model that is always connected to the web. The iPhone brought us apps that are lightweight so users don’t get bogged down by smaller processors and slower wireless web connections on mobile devices. Google’s Chrome OS attempts to keep that speed, while preserving a platform for Google to make money through advertising. But it’s far from a done deal.

Why We’re Not Going to Get Too Excited Yet

  • It’s not coming out for a year. A lot can happen in a year.
  • Launching a browser is one thing (and so far, Chrome has received mixed reviews) and building an OS is another, and right now this is an announcement, not a product.
  • Does the world need a netbook-focused OS?
  • Can Google convince carriers, which aren’t big fans of the search giant, that selling netbooks with Chrome OS is the way to go? Most analysts expect carriers to become a huge distribution channel for netbooks.

If Google wants to be the advertising OS, its products need to deliver the optimal web experience on every device. Judging from some of the Google blog post notes, the Chrome OS will have instant-on and act as an interface between a netbook and the web, rather than feel like a traditional OS. In fact, it almost sounds like a…browser. Which may be the point, since Om argues that the browser is where the action will be in the coming years, and as we consume more of our web experience through apps, a full-fledged browser seems a little clunky.

Chrome OS isn’t expected to land on consumer devices until the second half of 2010, but by designing it for the new model of computing, Google has the potential to affect the netbook market like the iPhone did in the cell phone world. And since Microsoft decided not to port its Windows 7 software to ARM chips, which was going to be a thorn in the side of Qualcomm and Texas Instruments as they tried to design netbooks that could attract consumers already familiar with Windows, Google’s Chrome OS has an opening. TI has already lauded Google’s efforts. So while we’re not getting too excited, we’re definitely going to watch this develop. In the meantime, check out what everyone else is saying around the web in our handy compilation above.

Update: Google has added some information noting that the Chrome OS will be free, and listing a few of their partners in this endeavor, including several notebook makers and chip companies making ARM-based application processors for netbooks and smartphones.

Additional reporting by Jennifer Martinez.

  1. I don’t think Android and Chrome OS compete. They align.
    http://blog.roychowdhury.org/2009/07/08/google-chrome-os-vaporware-and-really-lets-see/

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    1. You want facts? “what if your browser was your operating system. new OS no kernel, no all…. BIOS was redesigned?”

      It’s like they made a mobile OS and applied in a computer

      See the Chrome’s detailed review: http://bit.ly/google-chrome-os-best-or-worst-judge-it

      Sounds promising, but only for my netbook.. there’s no way in hell I will use this for my desktop (just in case BIG G decided to used this on PC in the future)

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  2. [...] Will Google's Chrome OS look rusty by late 2010?Google Chrome OS & What It Means For Future of Computing [...]

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  3. I think it will be interesting to measure the success of this against the various flavours of Linux on Netbooks. I think a lot of people like myself are a little nervous of giving Linux a go because it seems so ‘geeky’ and ‘specialist’ compared to the Windows and OSX that I am used to. Perhaps the weight of the Google name will help it to surpass these connotations.

    Before this announcement I was thinking about giving an Android Netbook a go when they are released whereas Ubuntu puts me off Netbooks.

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    1. What’s wrong with the Ubuntu Netbook Remix?

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  4. Santhosh Cheeniyil Wednesday, July 8, 2009

    I am bit puzzled by this! Whatever happened to Android? Why make the distinction between OS for mobile devices and Netbooks? Some vendors had already started using Android on Netbooks…Booting up the OS and getting on to the Web in seconds is not an innovation; mainstream OSes already support this.

    Do we need yet another windowing system on top of Linux?

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    1. I agree.. this announcement is likely to confuse both developers and OEMs working on mobile internet devices (including netbooks). Android was supposed to be the OS of choice for mobile and other resource challenged devices. It would have been much more interesting if you could run Android applications on Android netbooks.

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  5. [...] Gigaom’s good analysis of the news: Today Google went wild and announced its plans to create the Chrome operating system, [...]

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  6. [...] your applications and most of the heavy lifting done by the cloud could be perfect. But let’s not get too excited just yet — Chrome OS isn’t expected to be available until the second half of [...]

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  7. Welcome Google OS. The world needs choice. TC says it’s a nuclear bomb on MS and IMO, it’s a nuclear bomb on Apple.

    History: Linux didn’t kill windows but nearly killed Solaris.

    History repeat: Google OS based on Linux won’t kill WIndows and it may kill Mac.

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    1. History repeat: Person identifies a Mac Killer.

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    2. Yup,
      Apple is the real target.
      I will go on my hind legs and say , Eric Schmidt time in the APPLE board will come to an end before this thing gets released.

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  8. A reasonable strategic move, if for no other reason than to muddy the waters for Microsoft with what appears to be a very modest investment.

    That it muddies their own waters with a strange overlap with Android – can anyone draw a real clear demarcation? – seems to be a completely unnecessary misstep – it would have been easy to extend and / or combine the Android and Chrome brands to cover both phones, netbooks, etc.

    To this list of concerns I’d definitely add Google’s habit of letting services get stale and die on the vine, along with the rather imperious “customer service” that is typical with many of the offerings.

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    1. Stacey Higginbotham Wednesday, July 8, 2009

      Bob, I’m with you here. Wonder about the lack of clarity around Android. Maybe Google is throwing Chrome at the netbook market to see what sticks.

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      1. I think Google dropped this bomb to get more and more vendors for there OS without any publicity. All are talking and tweeting and they are getting free publicity. They just uploaded some FAQ on chorme blog and the list of partners.

        Google- don’t be evil … lolzzz

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  9. take a look at products from companies like deviceVM and their splashtop product (and even Phoenix) – “seconds” is achievable for a thinned out kernel running on top of x86/ARM. These companies currently offered a browser ported to work in their environment — Google Chrome can do the same, bolt on better security (they did buy Greenborder – didnt they?) for browser hosted apps, and it effectively becomes a “instant-on”, browser device. Calling it an “OS” is perhaps stretching it but it does offer user friendly and fast access to everything online. Perhaps Google Gears can be used to give Apps local ‘state’ but if connectivity is ensured, it is not really an issue and it can result in a practical carry-along device.

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  10. [...] Google parviendra-t-il à trouver un partenaire industriel ? Oui tout à fait, à commencer par ARM qui se fera un plaisir de faire rentrer un constructeur dans la danse (Google Chrome OS & What It Means For Future of Computing). [...]

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  11. It was expected announcement. Google actually built Chrome just like an OS under hood. Remember, Chrome presentation of internal architecture where they say that very tab, JS engine, Image render engine and video player all will be running on separate processes.

    I think it is a step in right direction. MS has not changed in last two decades from their approach of “everything is OS dependent”. Unwillingly, they tried to sallow hard pill of “Network is OS”, but their every attempt has same flavor to tie it same old boat “OS”.

    I always believed that mankind will move to have single brain and Google is on that path by making web as a center.

    All the more, it was expected to be Linux only, as they embrace Open Source in most of their approach. E.g Android, AJAX, Java on App Engine/Android etc.

    Cheers to Chrome ….. will be waiting for this final incarnation of “web on Linux”.

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    1. very well said,
      Microsoft has not changed at all. The days of minting money by selling office software may come to an end soon.

      For now Google is targeting Microsoft , but it will be a three way war between APPLE , MS and Google as we enter into 2010.

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  12. [...] for months, or even years: They’re working on an operating system. The new OS, dubbed Chrome OS after Google’s recent entry into the ongoing browser wars, will have speed and Internet [...]

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  13. [...] public swipe against Microsoft. But amid all the chatter on the Web, Stacey Higginbotham warned on GigaOM that we shouldn’t get too excited just yet since Google still has to tackle the gargantuan [...]

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  14. Android…ick. Glad Google didn’t go that route with this release.

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  15. Its groundbreaking idea from Google web OS and they are planning to wipe out Windows in a most strategic manner. Google clearly pointing to Microsoft when they say “The operating systems that browsers run were designed in an era where there was no web”. But there are few questions which are unanswered like what will happen when we will go offline in Chrome OS? Can we use offline applications like iTunes or Photoshop? Can we run third party applications? How they are going to make profit from it ? I am also bit concerned whether Chrome OS will be embraced by enterprises as it is open source and web based as there is always a security issue….Just wait another thought can Chrome OS will become a global hit especially in small countries where internet is very fickle. But leaving these things aside its going to be win-win situation for the users and it will be interesting to witness the war between giants.

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  16. [...] GIGAOM : Google Chrome OS & What It Means For Future of Computing by Stacey Higginbotham [...]

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  17. [...] visvairāk patika GigaOM blogā publicētais viedoklis par reklāmas iespēju paplašināšanu ar jaunās OS palīdzību. But it’s really an attempt to [...]

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  18. [...] or small and cheap laptop computers, are a hot sales item these days. Earlier today, Google announced it is creating a new operating system that will initially be designed for use on [...]

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  19. Here are a few tips on how to monetize Google Chrome OS:

    – short Microsoft stock
    – long Google
    – write a book on Chrome OS
    – add “10 years of Chrome OS experience” to your resume
    – offer PowerPC and other processors support
    – register lots of Chrome OS-related URLs now and sell them later

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  20. [...] Google Chrome OS & What It Means For Future of Computing [...]

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  21. [...] GIGA OM 本站文章除注明转载外,均为本站原创编译 [...]

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  22. [...] year. That gives Google a platform for game development that’d be a seamless part of its OS when it’s released next year. A number of developers are already creating games for O3D; for instance, here’s a demo for [...]

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  23. [...] GIGA OM 本站文章除注明转载外,均为本站原创编译 [...]

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  24. I think ascribing this move as an Apple/Microsoft-slaying move is a little over the top. Making a play for the smaller device category currently dominated by netbooks (but pretty rapidly expanding). They seem to be the only growing hardware category right now. By their nature, these devices are well-suited to the web/cloud space that Google serves.

    Since these relatively cheap devices are so price-sensitive to software licensing – it’s a nice side-note that they could probably cut a deal with a hardware maker, or force Microsoft to give up their margins on “Window 7 – Netbook version”

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  25. [...] or small and cheap laptop computers, are a hot sales item these days. Earlier today, Google announced it is creating a new operating system that will initially be designed for use on [...]

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  26. Google knows that it has solid gold with the new, modern code. They are going to take it to the limit for years to come!

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  27. the only reason for preannouncing a product by a year is, gulp, there is no product. plain announceware, meant to take the buzz off Bing.

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    1. Bing almost rhymes with Stink. Gulp that down!

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  28. Y’know, Bing almost rhymes with Stink.

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    1. homeBiscuitsAndGravy Wednesday, July 8, 2009

      “Bing almost rhymes with Stink????”…how old are you, 13? Are you deliberately trying to give me a very bad case of gas (got Beano?)?

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      1. Pepsi drinkers prefer Pepsi (MS), and smart people like Coke because it’s better!

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      2. @David Hines: How is Coke better? Does it contain less co2 or caffeine or sugar? Taste is subjective thus, it is a layman argument. You are 13.

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  29. [...] or small and cheap laptop computers, are a hot sales item these days. Earlier today, Google announced it is creating a new operating system that will initially be designed for use on [...]

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  30. [...] July 8, 2009 | 4:20 PM PT | 0 comments While most of the tech world was abuzz today with the announcement of Google’s Chrome OS, another piece of interesting news slipped through the cracks: Cisco announced that Ned Hooper is [...]

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  31. [...] those stats also make clear that the promise of ubiquitous mobile computing hasn’t become as important to the average consumer as it may be to us here at GigaOM. Simply [...]

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  32. [...] Google Chrome OS & What It Means For Future of Computing [...]

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  33. [...] See the original post: Google Chrome OS & What It Means For Future of Computing [...]

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  34. [...] Gigaom: Solid article on Google Chrome OS. [...]

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  35. Google announces an OS and all bloggers who make money off of google adsense goes gaga. This is destined for epic failure. Just look at what happened to Apple’s original plan for iphone web apps.
    Most of the ajax code is javascript i.e. would run on client machines thus would require more bandwidth and better processors with large amount of installed RAM. And, netbooks are way under powered compare to laptops and desktops.

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  36. [...] An excellent article by Stacey Higginbotham at GiagaOm.com Google Chrome OS & What It Means For Future of Computing [...]

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  37. sure that android and chrome os will align, os deals with the hardware, android has specific features for mobile, like gps, compass, and other hardware related features, Chrome Os is system specific. Both these will provide the web application the necessary api to access its features

    netbooks and performace systems has its own differences, netbook uses only basic applications, the other can with system specific, so it can replace our regular operating system
    http://www.linoyjoseph.com/blog/109/the-future-of-google-chrome-os/
    but not necessary a microsoft killer or so, it will just fills the gap in Operating system and web

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  38. The real challenge to Microsoft is not from Google, but from cell phones and PDAs. They are more and more becoming the primary appliance of choice for many people to access Internet or communicate!

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  39. i feel its too early to comment anything further coz google is gonna release the product during the second half of 2010.i would rather wait and watch the new features they are gonna implement . There is also a buzz going around if it can support softwares like adobe photoshop…..so got to wait and see…

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  40. I think it’s just a publicity stunt from Google. It’s not a new OS, it’s Linux with a new windowing system + browser.
    Btw, whatever happened to the legal requirement of OS and browser being de-coupled?!
    More here: http://a-vajda.eu/blog/?p=224

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  41. [...] posts    1     2 Possibly related posts: (automatically generated)Google Chrome Operating System – [...]

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  42. The real challenge to Microsoft is not from Google, but from cell phones and PDAs. They are more and more becoming the primary appliance of choice for many people to access Internet or communicate!
    P.S. – Sorry, forgot to tell you great post!

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  43. I think Microsoft has different customer base, like high end production and other office app still has there significance in there filed. What at the country like india and pakistan where internet speed sucks
    http://rcanblog.com

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  44. [...] more on Chrome OS, GigaOm has a good piece on what it means for the future, JKOnTheRun discusses how it makes sense for Google to deliver an OS that isn’t Android for [...]

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  45. Angela Tunner Thursday, July 9, 2009

    Ooooh…a seems to be a very interesting discussion going on in here. But before I say anything, I am sure you all might want to have a look at this piece of information.

    “Is Chrome OS The Future Of Computing? I Hope Not” says the article –

    http://www.webguild.org/2009/07/is-chrome-os-the-future-of-computing-i-hope-not.php?p=p2

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  46. [...] I’m talking about Google’s brand new (on paper) Chrome OS. Introduced only a day ago, I’m disappointed we didn’t get a comic book to describe to us simpletons how this will revolutionize our life. Because it’s from Google. So you can run their services. And see their ads. [...]

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  47. [...] Mackie | Thursday, July 9, 2009 | 9:45 AM PT | 0 comments Was yesterday’s hurried Google Chrome OS announcement designed to steal some of Microsoft’s thunder ahead of a big launch on Monday? [...]

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  48. [...] Google parviendra-t-il à trouver un partenaire industriel ? Oui tout à fait, à commencer par ARM qui se fera un plaisir de faire rentrer un constructeur dans la danse (Google Chrome OS & What It Means For Future of Computing). [...]

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  49. [...] Google Chrome OS & What It Means For Future of Computing Updated: Today Google (s Goog) went wild and announced its plans to create the Chrome operating system, which it says [...] [...]

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  50. [...] | Friday, July 10, 2009 | 7:21 AM PT | 0 comments Intel has “been working with Google” on the search giant’s planned Chrome OS, according to a report today in The Inquirer, which goes on to herald the end of the Wintel (Intel [...]

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  51. [...] I’m talking about Google’s brand-new (on paper) Chrome OS. Introduced only a day ago, I’m disappointed we didn’t get a comic book to describe to us simpletons how this will revolutionize our life. Because it’s from Google. So you can run the company’s services. And see its ads. [...]

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  52. I Think Chrome OS is similar to Android but on a different manner one things for sure that you can expect Chrome OS to be more task oriented and more efficient. There are some aspects of the application that only Google can manage.

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  53. [...] July 11, 2009 | 9:00 AM PT | 0 comments Count me among the skeptics who see Google’s Chrome OS announcement this week as, first and foremost, an effort to induce pain in its longtime rival [...]

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  54. [...] me among the skeptics who see Google’s Chrome OS announcement this week as, first and foremost, an effort to induce pain in its longtime rival [...]

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  55. [...] me among the skeptics who see Google’s Chrome OS announcement this week as, first and foremost, an effort to induce pain in its longtime rival [...]

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  56. First criticism on Google’s claim that end-users of their OS won’t be bothered by viruses and malware: http://www.googleblogos.com/security/security-guru-calls-chrome-oss-security-claims-idiotic/

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  57. ha ha…”wild” is the right word to use for the frezied launch..check out my post on this

    -rick

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  58. Veno DosSantos Wednesday, July 15, 2009

    All this talk, appears to be another Ubuntu based offshoot….
    Why not just call Chrome Os.. “A new Ubuntu “?

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  59. This seems like it could eventually have the potential to be the new mac equilivant – at an affordable price. http://www.mindreign.com/en/mindshare/Technology/Google-e2-80-99s-Got-It/sl21528576bp317cpp10pn1.html seems to think so too… interesting view on the whole google empire as well

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  60. I’m a bit anxious to get a copy of the Chrome OS on a bootable USB Thumb Drive. I’m also due for a new laptop and will probably wait for Windows 7. Chrome OS on a USB Drive would make it easy to test (2) new Operating Systems Head-to-Head.

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  61. [...] I had to ask about the recent Google Chrome OS announcement that’s sure to affect the future of computing. “Google validates the space,” Bottoms says, which lends credence to DeviceVM’s [...]

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  62. Microsoft already left behind Google with their windows4all.com project. It’s a Vista in a browser.

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  63. [...] Microsoft Windows XP and Google Android. But while that might have made sense at the time, that was before Google announced its Google Chrome OS. And so I’ve I questioned Acer’s plan to continue with its Android netbook strategy. I just [...]

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  64. [...] — Schmidt had already recused himself from any iPhone discussion and now that Google is getting into the OS business, I guess that would leave Schmidt free to talk about [...]

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  65. [...] — Schmidt had already recused himself from any iPhone discussion and now that Google is getting into the OS business, I guess that would leave Schmidt free to talk about [...]

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  66. [...] sales have proliferated, netbooks are a burgeoning market that was put in the spotlight when Google announced its Chrome OS this summer. Though netbooks aren’t a new player in the tech space, it’s undeniable [...]

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  67. [...] week, the Wall Street Journal likened to Baidu’s box computing initiative to Google’s Chrome OS and Li agreed with the comparison. Yet when we asked Li today whether Baidu was developing a Chrome [...]

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  68. [...] a preference for web-based mobile apps (sub reqd) to its Chrome OS, Google’s big bet is that the browser — not the device on which it operates — is the best [...]

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  69. Microsoft always takes advantage by taking ideas from others and later on adding them to their applications just because they don’t have a competitor in desktop market. All I am saying more then 90 times microsoft is not poineer. The only original idea from microsoft is probably Office suite, rest is all “taken”. Same will happen here microsoft will port all whatever is google doing very soon. However I appreciate google in the aspect that all google products are free for general public.

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  70. [...] the co-founder of the Android movement himself, Andy Rubin — all waxed eloquent about the OS. Chrome, meanwhile, appeared to have become little more than an afterthought for the [...]

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  71. [...] Mozilla’s proposal sounds similar to what’s to be expected from the web app store in Google’s Chrome OS, it is and it isn’t at the same time. Both approaches will offer robust web apps, likely paid [...]

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