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Summary:

A Question: Where do consumers go to relax and consumer technology vendors go to die? If you guessed the living room, you’d be right. While Apple is in no danger of extinction, they are no doubt aware of the struggles that a host of startups and […]

A Question: Where do consumers go to relax and consumer technology vendors go to die?

If you guessed the living room, you’d be right. While Apple is in no danger of extinction, they are no doubt aware of the struggles that a host of startups and big vendors have faced in the consumer electronics market. While Apple has largely bucked the trend in recent years with the amazing success of the iPod and iPhone, no one — including Apple — would claim the Apple TV to be a runaway hit at this point.

So with Apple TV sales growing but not jumping off the charts, it’s worth asking what Apple will do next in the living room. Some have speculated they will produce their own television, others might suspect a Blu-ray player could be on its way. No matter what Apple does, they will likely tie any new products to their leading positions in online storefronts for content and apps as well as to existing products (and potential future ones).

If you’re interested in reading my analysis on what Apple will do next in the living room, head on over to GigaOM Pro to see my latest weekly update.

  1. If you’re interested in reading my analysis on what Apple will do next in the living room, head on over to GigaOM Pro (no subscription required) to see my latest weekly update.

    No subscription required, perhaps, but how about a functional server :)

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  2. I personally feel that at some point Apple need to get serious about gaming be it casual games, like the wii or more serious powerhouse gaming as found on the Xbox and Playstation.

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  3. Except for the part where a subscription is required:

    what Apple will do next in the living room. […]

    There’s more! Subscribe now to read the rest of this Weekly Update.

    Interested? View a sample Weekly Update.

    Lying to people is a really great way to get people to subscribe to your site.

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    1. Hi dork101. Apologies for the mixup. Some stuff was just changed on GigaOm Pro today that changed the subscription bit. I’ve updated the post. The pain and misery we caused you wasn’t intentional. ;)

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  4. Arthur Bartlett Tuesday, July 7, 2009

    This will be the last time I visit your site. In my opinion it is acceptable to place ads on your site but putting up a teaser and charging for the balance of the article is not the right business model even if it is GIGAOM. P.S. As a fan of JKONTHERUN for several years it appears that its purchase by GIGAOM may turn out not to be a good thing for them either.

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  5. [...] few days ago Michael Wolf from GigaOM asked on his blog: what’s next for Apple’s living room strategy? “Some have speculated they will produce their [...]

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