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	<title>Comments on: The Future of SERP: Death Knell for the 10 Blue Links?</title>
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		<title>By: thalasar</title>
		<link>http://gigaom.com/2009/07/07/the-future-of-serp-death-knell-for-the-10-blue-links/#comment-216196</link>
		<dc:creator><![CDATA[thalasar]]></dc:creator>
		<pubDate>Mon, 27 Jul 2009 19:50:59 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=57497#comment-216196</guid>
		<description><![CDATA[I think visualization tools like that (and like Grokker) are pretty over-rated.]]></description>
		<content:encoded><![CDATA[<p>I think visualization tools like that (and like Grokker) are pretty over-rated.</p>
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		<title>By: Jeremy</title>
		<link>http://gigaom.com/2009/07/07/the-future-of-serp-death-knell-for-the-10-blue-links/#comment-216195</link>
		<dc:creator><![CDATA[Jeremy]]></dc:creator>
		<pubDate>Wed, 15 Jul 2009 03:19:41 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=57497#comment-216195</guid>
		<description><![CDATA[I played around a bit with those Beta tools (particularly the Wonder Wheel and the timeline tool) and then abandoned them. I can see how they would be useful for an in-depth study of a topic, but typically when I use a search engine, its as a starting point to find something very specific, quickly. I still get the best results from the SERPS.]]></description>
		<content:encoded><![CDATA[<p>I played around a bit with those Beta tools (particularly the Wonder Wheel and the timeline tool) and then abandoned them. I can see how they would be useful for an in-depth study of a topic, but typically when I use a search engine, its as a starting point to find something very specific, quickly. I still get the best results from the SERPS.</p>
]]></content:encoded>
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		<title>By: Looking backwards to look forward (Small Business E-Commerce Link Digest &#8211; July 10, 2009)</title>
		<link>http://gigaom.com/2009/07/07/the-future-of-serp-death-knell-for-the-10-blue-links/#comment-216194</link>
		<dc:creator><![CDATA[Looking backwards to look forward (Small Business E-Commerce Link Digest &#8211; July 10, 2009)]]></dc:creator>
		<pubDate>Fri, 10 Jul 2009 17:43:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=57497#comment-216194</guid>
		<description><![CDATA[[...] customers hate search engine results and positions itself as a better alternative. For that matter, all the search engines are changing, so maybe there&#8217;s something to Bing&#8217;s [...]]]></description>
		<content:encoded><![CDATA[<p>[...] customers hate search engine results and positions itself as a better alternative. For that matter, all the search engines are changing, so maybe there&#8217;s something to Bing&#8217;s [...]</p>
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		<title>By: SharonHill</title>
		<link>http://gigaom.com/2009/07/07/the-future-of-serp-death-knell-for-the-10-blue-links/#comment-216193</link>
		<dc:creator><![CDATA[SharonHill]]></dc:creator>
		<pubDate>Wed, 08 Jul 2009 14:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=57497#comment-216193</guid>
		<description><![CDATA[Several new search engines are there that offer innovative search results along with other utilities to provide the users with better search experience. For instance, Bing that offers real-time search results. It offers cash back facilities, too. &lt;a href=&quot;http://aafter.com&quot; rel=&quot;nofollow&quot;&gt;AAfter.com cash-back search&lt;/a&gt; is one that also offers such facilities of real-time search as well as cash back coupon offers. Other facilities like reverse phone lookup, URL shortening services, local news covering services, and lots more are too offered by the site. users can give it a scoop.

Regards,
SharonHill]]></description>
		<content:encoded><![CDATA[<p>Several new search engines are there that offer innovative search results along with other utilities to provide the users with better search experience. For instance, Bing that offers real-time search results. It offers cash back facilities, too. <a href="http://aafter.com" rel="nofollow">AAfter.com cash-back search</a> is one that also offers such facilities of real-time search as well as cash back coupon offers. Other facilities like reverse phone lookup, URL shortening services, local news covering services, and lots more are too offered by the site. users can give it a scoop.</p>
<p>Regards,<br />
SharonHill</p>
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		<title>By: Priya Florence Shah</title>
		<link>http://gigaom.com/2009/07/07/the-future-of-serp-death-knell-for-the-10-blue-links/#comment-216192</link>
		<dc:creator><![CDATA[Priya Florence Shah]]></dc:creator>
		<pubDate>Tue, 07 Jul 2009 19:51:50 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=57497#comment-216192</guid>
		<description><![CDATA[Users will adapt to most innovations the engines introduce. The ultimate aim is a better user experience and a bigger market share and that can be translated into $$$ no matter what the changes are.]]></description>
		<content:encoded><![CDATA[<p>Users will adapt to most innovations the engines introduce. The ultimate aim is a better user experience and a bigger market share and that can be translated into $$$ no matter what the changes are.</p>
]]></content:encoded>
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		<title>By: The Future of SERP: Death Knell for the 10 Blue Links? &#124; Kyle Kazak</title>
		<link>http://gigaom.com/2009/07/07/the-future-of-serp-death-knell-for-the-10-blue-links/#comment-216190</link>
		<dc:creator><![CDATA[The Future of SERP: Death Knell for the 10 Blue Links? &#124; Kyle Kazak]]></dc:creator>
		<pubDate>Tue, 07 Jul 2009 19:14:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=57497#comment-216190</guid>
		<description><![CDATA[[...] Gigaom [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Gigaom [...]</p>
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		<title>By: hardtke</title>
		<link>http://gigaom.com/2009/07/07/the-future-of-serp-death-knell-for-the-10-blue-links/#comment-216191</link>
		<dc:creator><![CDATA[hardtke]]></dc:creator>
		<pubDate>Tue, 07 Jul 2009 19:13:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=57497#comment-216191</guid>
		<description><![CDATA[Although the 10 blue links may not be attractive, they do provide for a very lucrative business.  Google users automatically focus on the &quot;sweet spot&quot; on the page (the top one or two search results) and usually ignore everything else.  In the cases where Google shows a sponsored link in the sweet spot, they get very high click through rates on their most expensive ad inventory.  This is how the company makes the majority of its revenue.  While SERP innovation may be better for the user, it won&#039;t happen if it negatively affects the bottom line.]]></description>
		<content:encoded><![CDATA[<p>Although the 10 blue links may not be attractive, they do provide for a very lucrative business.  Google users automatically focus on the &#8220;sweet spot&#8221; on the page (the top one or two search results) and usually ignore everything else.  In the cases where Google shows a sponsored link in the sweet spot, they get very high click through rates on their most expensive ad inventory.  This is how the company makes the majority of its revenue.  While SERP innovation may be better for the user, it won&#8217;t happen if it negatively affects the bottom line.</p>
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