Comments on: Advertisers: Pay No Attention to the Data We Are Stealing http://gigaom.com/2009/07/02/advertisers-pay-no-attention-to-the-data-we-are-stealing/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 01:34:40 +0000 http://wordpress.com/ hourly 1 By: A field guide to bullshit. at google skeptic http://gigaom.com/2009/07/02/advertisers-pay-no-attention-to-the-data-we-are-stealing/#comment-956919 A field guide to bullshit. at google skeptic Fri, 03 Jul 2009 15:59:02 +0000 http://gigaom.com/?p=57049#comment-956919 <p>[...] read the rest via Advertisers: Pay No Attention to the Data We Are Stealing. [...]</p> [...] read the rest via Advertisers: Pay No Attention to the Data We Are Stealing. [...]

]]> By: links for 2009-07-03 « Nur mein Standpunkt http://gigaom.com/2009/07/02/advertisers-pay-no-attention-to-the-data-we-are-stealing/#comment-956894 links for 2009-07-03 « Nur mein Standpunkt Fri, 03 Jul 2009 12:05:05 +0000 http://gigaom.com/?p=57049#comment-956894 <p>[...] Advertisers: Pay No Attention to the Data We Are Stealing Because the principles are the online advertisers’ attempts to stave off government regulation around protecting consumers’ online privacy by diverting attention to the Great and Powerful Principles rather than the data scavenging that’s going on behind the curtain. Kind of like a certain self-aggrandizing wizard. (tags: google) [...]</p> [...] Advertisers: Pay No Attention to the Data We Are Stealing Because the principles are the online advertisers’ attempts to stave off government regulation around protecting consumers’ online privacy by diverting attention to the Great and Powerful Principles rather than the data scavenging that’s going on behind the curtain. Kind of like a certain self-aggrandizing wizard. (tags: google) [...]

]]> By: Rooker http://gigaom.com/2009/07/02/advertisers-pay-no-attention-to-the-data-we-are-stealing/#comment-956853 Rooker Fri, 03 Jul 2009 02:35:23 +0000 http://gigaom.com/?p=57049#comment-956853 <p>The ability to do something is not license to do it.</p> <p>Many people are sickened by the thought that the details of just a few moments of browsing the web will be filed away in someone's database, cross-referenced with other databases to work out our names and jobs, cross-referenced with other sites we may visited in the past or searches we may have run on search engines. All done automatically. The private details of our lives offered up for sale as if it were some sort of commodity and we don't even realize it is happening.</p> <p>As has been demonstrated over the last three weeks, there is a overriding need to ensure that people are able to make use of the internet without leaving a wide trail through databases not under their control. If anyone, say marketing companies, attempt to make it more difficult to preserve privacy, new technologies will be developed to safeguard it and that is an arms race that the marketers will lose.</p> <p>If web companies want more specific data in order to show better targeted ads, then they need to give people a reason to provide it voluntarily and they will need to give up the idea that the information can be bought and sold. I would never provide information to a company I thought might sell it. If I wanted the details of my life sold, I would write an autobiography and sell it myself.</p> The ability to do something is not license to do it.

Many people are sickened by the thought that the details of just a few moments of browsing the web will be filed away in someone’s database, cross-referenced with other databases to work out our names and jobs, cross-referenced with other sites we may visited in the past or searches we may have run on search engines. All done automatically. The private details of our lives offered up for sale as if it were some sort of commodity and we don’t even realize it is happening.

As has been demonstrated over the last three weeks, there is a overriding need to ensure that people are able to make use of the internet without leaving a wide trail through databases not under their control. If anyone, say marketing companies, attempt to make it more difficult to preserve privacy, new technologies will be developed to safeguard it and that is an arms race that the marketers will lose.

If web companies want more specific data in order to show better targeted ads, then they need to give people a reason to provide it voluntarily and they will need to give up the idea that the information can be bought and sold. I would never provide information to a company I thought might sell it. If I wanted the details of my life sold, I would write an autobiography and sell it myself.

]]> By: zach coelius http://gigaom.com/2009/07/02/advertisers-pay-no-attention-to-the-data-we-are-stealing/#comment-956815 zach coelius Thu, 02 Jul 2009 21:39:06 +0000 http://gigaom.com/?p=57049#comment-956815 <p>Stacey, I know this makes for an easy blog post to write making fun of these seven principles. But I would suggest that it might also be a good idea to mention what is at stake here. Without the ability to use data about customers to enhance targeting, marketers will not be able to pay as much for ads as they currently do. Quite simply, less efficient targeting means less efficient advertising and lower CPMs. If that happens, sites like Gigaom that depend on ad revenue are going to make a lot less. If congress passes opt-in it will hurt internet publishers more then any one else.</p> <p>Zach</p> Stacey, I know this makes for an easy blog post to write making fun of these seven principles. But I would suggest that it might also be a good idea to mention what is at stake here. Without the ability to use data about customers to enhance targeting, marketers will not be able to pay as much for ads as they currently do. Quite simply, less efficient targeting means less efficient advertising and lower CPMs. If that happens, sites like Gigaom that depend on ad revenue are going to make a lot less. If congress passes opt-in it will hurt internet publishers more then any one else.

Zach

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