Comments on: When It Comes to TV Content, Is YouTube Screwed?

By: توبيكات

توبيكات — Fri, 23 Oct 2009 05:03:31 +0000

Absolutely NOT. There will always be wierdos like me who engage in more online media then offline media. The Internet is so massive, that even if video sites get only a fraction of viership, it’s still worth it. That’s why smart marketers of taking advantage of the video

By: The End of YouTube? | RoneBreak

The End of YouTube? | RoneBreak — Mon, 10 Aug 2009 22:40:22 +0000

[...] not the only one speculating about YouTube’s potential — or lack thereof — in professional and serialized [...]

By: What Went Wrong With Joost? | ScooperNews.com

What Went Wrong With Joost? | ScooperNews.com — Wed, 01 Jul 2009 09:53:30 +0000

[...] name, which in turn allowed Hulu to convince other content owners to sign up for its platform. Now it owns 10 percent of online video [...]

By: What Went Wrong With Joost?

What Went Wrong With Joost? — Wed, 01 Jul 2009 05:31:28 +0000

[...] name, which in turn allowed Hulu to convince other content owners to sign up for its platform. Now it owns 10 percent of online video [...]

By: michelle

michelle — Wed, 01 Jul 2009 02:39:39 +0000

I doubt very seriously that YouTube is complaining about anything. They are getting their fair share of eyeballs and aren't hurting for anything. Sites like YouTube and Adwido.com are sure to experience more and more success and more people logon and become comfortable with the net.

By: michelle1976

michelle1976 — Wed, 01 Jul 2009 02:33:51 +0000

Absolutely NOT. There will always be wierdos like me who engage in more online media then offline media. The Internet is so massive, that even if video sites get only a fraction of viership, it's still worth it. That's why smart marketers of taking advantage of the video craze and submitting their content to sites like YouTube and video ads to sites like Adwido.

By: vinay

vinay — Tue, 30 Jun 2009 04:21:36 +0000

Youtube is the price that Google pays to be Google. Yes, everyone in Google is probably convinced that youtube is not a monetize-able asset. It is a business compulsion, almost a necessary evil. Let's see why.

Youtube cannot get ad revenues, even if it managed to get great content because we customers would never accept a youtube that spews ads like linear tv. More over, Google wouldn't let it's clean image take a hit from ad pollution.
Youtube will not get the best content in town, because the content owners will clearly want a piece of the revenue pie. Staying free (and actually draining money), youtube cannot guarantee that piece of the pie. Digressions such as HD version and a version for CE devices (such as TVs, IP STBs) will not help as the number of users of good-old browser based, free youtube will only grow as netbooks takeover. In summary: youtube will not carry premium content because it cannot find the way back to the "premium".
Even if Google concludes that youtube doesn't make money, Google cannot close down youtube. Unlike other fallen google assets (think Lively), youtube is far too important to get the ax.
youtube will only drain more money for Google as time progresses. Google will simply account for this under infrastructure costs for their business. In the infinitely convoluted economy that we live in, we will all pay for youtube indirectly, as users of Google, as statistics in the game of ad sense.

By: Timekeeper

Timekeeper — Tue, 30 Jun 2009 02:13:17 +0000

Ad supported content is not the way to go - if I wanted ads, I'd stick with regular TV.

Did you also notice the web ads suck! What are they thinking? This is a new medium and the best they can come up with is a repackage of the ad they have on TV. L A Z Y !

By: Barrett Garese

Barrett Garese — Mon, 29 Jun 2009 23:14:03 +0000

Here’s the thing though: If you’re interested in creating original web content, it needs to be more than just shortened versions of TV shows (“It’s a sitcom, but it’s only 4 minutes per episode!”) If all you’re doing is making “TV Lite” you’ve already got a better competitor in the marketplace: it’s called TV and more people have it.
Original web content is more than just web video, and it’s more than just 3-10 minute versions of TV-esque shows. There needs to be a reason for it to be online.
When Youtube and content creators are giving the audience a unique content experience that can’t be had in any other media, we’ll start to see the types of projects that justify the hype of online content.
Is Youtube screwed when it comes to TV content? Perhaps, but that depends on whether you consider “premium” content to be solely defined as “mainstream television or film content.”