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	<title>Comments on: Germans Get Cheaper Cell Phone Service In Exchange for Ads</title>
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	<link>http://gigaom.com/2009/06/29/germans-get-cheaper-cell-phone-service-in-exchange-for-ads/</link>
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		<title>By: Mohan Arun L</title>
		<link>http://gigaom.com/2009/06/29/germans-get-cheaper-cell-phone-service-in-exchange-for-ads/#comment-215457</link>
		<dc:creator><![CDATA[Mohan Arun L]]></dc:creator>
		<pubDate>Tue, 22 Sep 2009 11:10:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=56328#comment-215457</guid>
		<description><![CDATA[Why havent the mobile carriers thought of this before? Almost everyone could use some incentives in the form of additional free minutes, extension of prepaid validity, additional free smss etc in exchange for viewing 1 SMS ad a day. That could build more revenue for the mobile operator by way of advertising and the customer wont complain either since thats part of the deal.]]></description>
		<content:encoded><![CDATA[<p>Why havent the mobile carriers thought of this before? Almost everyone could use some incentives in the form of additional free minutes, extension of prepaid validity, additional free smss etc in exchange for viewing 1 SMS ad a day. That could build more revenue for the mobile operator by way of advertising and the customer wont complain either since thats part of the deal.</p>
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		<title>By: BT Dumps Phorm, But ISPs Have No Plans to Dump Ads</title>
		<link>http://gigaom.com/2009/06/29/germans-get-cheaper-cell-phone-service-in-exchange-for-ads/#comment-215456</link>
		<dc:creator><![CDATA[BT Dumps Phorm, But ISPs Have No Plans to Dump Ads]]></dc:creator>
		<pubDate>Mon, 06 Jul 2009 14:29:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=56328#comment-215456</guid>
		<description><![CDATA[[...] are playing around with an opt-in model for targeted ads that are directed at the younger set. German carrier E-plus offers text messaging and credits to mobile users who release their personal information and personal preferences to advertisers and [...]]]></description>
		<content:encoded><![CDATA[<p>[...] are playing around with an opt-in model for targeted ads that are directed at the younger set. German carrier E-plus offers text messaging and credits to mobile users who release their personal information and personal preferences to advertisers and [...]</p>
]]></content:encoded>
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		<title>By: Pubblicità nel cellulare? Allora lo paghi meno o ricevi credito &#171; Alphakappa</title>
		<link>http://gigaom.com/2009/06/29/germans-get-cheaper-cell-phone-service-in-exchange-for-ads/#comment-215455</link>
		<dc:creator><![CDATA[Pubblicità nel cellulare? Allora lo paghi meno o ricevi credito &#171; Alphakappa]]></dc:creator>
		<pubDate>Sun, 05 Jul 2009 07:40:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=56328#comment-215455</guid>
		<description><![CDATA[[...]    A fine giugno Alcatel-Lucent ha annunciato che comincerà a fornire al carrier tedesco E-Plus dei cellulari a un prezzo inferiore, purché [...]]]></description>
		<content:encoded><![CDATA[<p>[...]    A fine giugno Alcatel-Lucent ha annunciato che comincerà a fornire al carrier tedesco E-Plus dei cellulari a un prezzo inferiore, purché [...]</p>
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		<title>By: Do Lower Phone Bills Justify Ads on Your Mobile Phone?</title>
		<link>http://gigaom.com/2009/06/29/germans-get-cheaper-cell-phone-service-in-exchange-for-ads/#comment-215454</link>
		<dc:creator><![CDATA[Do Lower Phone Bills Justify Ads on Your Mobile Phone?]]></dc:creator>
		<pubDate>Thu, 02 Jul 2009 14:15:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=56328#comment-215454</guid>
		<description><![CDATA[[...] of £15 ($25) if they receive ads on their phones. The partnership looks similar to an effort by German carrier E-Plus to offer lower-cost mobile phone service to customers in exchange for [...]]]></description>
		<content:encoded><![CDATA[<p>[...] of £15 ($25) if they receive ads on their phones. The partnership looks similar to an effort by German carrier E-Plus to offer lower-cost mobile phone service to customers in exchange for [...]</p>
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		<title>By: Stacey Higginbotham</title>
		<link>http://gigaom.com/2009/06/29/germans-get-cheaper-cell-phone-service-in-exchange-for-ads/#comment-215453</link>
		<dc:creator><![CDATA[Stacey Higginbotham]]></dc:creator>
		<pubDate>Tue, 30 Jun 2009 03:12:59 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=56328#comment-215453</guid>
		<description><![CDATA[SMS, MMS and mobile web ads are all possible form factors.]]></description>
		<content:encoded><![CDATA[<p>SMS, MMS and mobile web ads are all possible form factors.</p>
]]></content:encoded>
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	<item>
		<title>By: popurls.com // popular today</title>
		<link>http://gigaom.com/2009/06/29/germans-get-cheaper-cell-phone-service-in-exchange-for-ads/#comment-215452</link>
		<dc:creator><![CDATA[popurls.com // popular today]]></dc:creator>
		<pubDate>Mon, 29 Jun 2009 18:00:06 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=56328#comment-215452</guid>
		<description><![CDATA[&lt;strong&gt;popurls.com // popular today...&lt;/strong&gt;

story has entered the popular today section on popurls.com...]]></description>
		<content:encoded><![CDATA[<p><strong>popurls.com // popular today&#8230;</strong></p>
<p>story has entered the popular today section on popurls.com&#8230;</p>
]]></content:encoded>
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		<title>By: Vipin</title>
		<link>http://gigaom.com/2009/06/29/germans-get-cheaper-cell-phone-service-in-exchange-for-ads/#comment-215451</link>
		<dc:creator><![CDATA[Vipin]]></dc:creator>
		<pubDate>Mon, 29 Jun 2009 14:51:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=56328#comment-215451</guid>
		<description><![CDATA[Any Idea what will the form of ads (SMS/Call/internet)?]]></description>
		<content:encoded><![CDATA[<p>Any Idea what will the form of ads (SMS/Call/internet)?</p>
]]></content:encoded>
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	<item>
		<title>By: Lab</title>
		<link>http://gigaom.com/2009/06/29/germans-get-cheaper-cell-phone-service-in-exchange-for-ads/#comment-215450</link>
		<dc:creator><![CDATA[Lab]]></dc:creator>
		<pubDate>Mon, 29 Jun 2009 14:51:49 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=56328#comment-215450</guid>
		<description><![CDATA[looks like Blyke in UK and Nederlands... quite successful at targeting yound crowds and dealing with big ad spenders like McDonalds.
more info here for example : http://www.techdigest.tv/2007/09/analysis_blyk_h.html]]></description>
		<content:encoded><![CDATA[<p>looks like Blyke in UK and Nederlands&#8230; quite successful at targeting yound crowds and dealing with big ad spenders like McDonalds.<br />
more info here for example : <a href="http://www.techdigest.tv/2007/09/analysis_blyk_h.html" rel="nofollow">http://www.techdigest.tv/2007/09/analysis_blyk_h.html</a></p>
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