In January, Ask.com gained some market share, ending six straight months of falling share, according to comScore (NSDQ: SCOR). Who gets the credit? Nascar, according to Ask.com’s new president Scott Garell. Since the start of the year the company has shifted almost all of its marketing efforts to the racing association, spending about $10 million to sponsor the group, a racing team, and also buy ads on racing programming, according to Sports Business Journal. “We’ve seen very strong results,” Garell tells the publication. “It shows the activation is working.” Why did Ask decide to focus on Nascar? Its “famously loyal fans” he says.