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	<title>Comments on: Long Tail of iPhone Apps Is Extra Long &#8212; and Not In a Good Way</title>
	<atom:link href="http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/</link>
	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
	<lastBuildDate>Thu, 26 Nov 2009 06:47:41 +0000</lastBuildDate>
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		<title>By: So, you want to be a platform? &#171; Non-Linear VC</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-986568</link>
		<dc:creator>So, you want to be a platform? &#171; Non-Linear VC</dc:creator>
		<pubDate>Wed, 25 Nov 2009 05:17:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-986568</guid>
		<description>&lt;p&gt;[...] at least not in a way that serves the application developers well. A piece in GigaOm about the long-tail of iPhone application developers is illuminating. Om calls it &#8220;extra-long&#8221;, which means there are a very small number [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] at least not in a way that serves the application developers well. A piece in GigaOm about the long-tail of iPhone application developers is illuminating. Om calls it &#8220;extra-long&#8221;, which means there are a very small number [...]</p>]]></content:encoded>
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		<title>By: McGuire&#8217;s Law &#187; Blog Archive &#187; Observations: Applications - July 20, 2009</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-961076</link>
		<dc:creator>McGuire&#8217;s Law &#187; Blog Archive &#187; Observations: Applications - July 20, 2009</dc:creator>
		<pubDate>Sun, 19 Jul 2009 22:56:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-961076</guid>
		<description>&lt;p&gt;[...] Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way [...]</p>]]></content:encoded>
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		<title>By: luc</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-960850</link>
		<dc:creator>luc</dc:creator>
		<pubDate>Sat, 18 Jul 2009 08:08:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-960850</guid>
		<description>&lt;p&gt;I see an important hurdle to individual APP authors taking a larger share :  the one with the idea for a &#039;killer APP&#039; is not necessarily the one with development skills.   Is there a virtual platform where one can, IN CONFIDENCE, get acquainted with a developer, share the costs and an proceeds?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I see an important hurdle to individual APP authors taking a larger share :  the one with the idea for a &#8216;killer APP&#8217; is not necessarily the one with development skills.   Is there a virtual platform where one can, IN CONFIDENCE, get acquainted with a developer, share the costs and an proceeds?</p>]]></content:encoded>
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		<title>By: The Meteoric Rise of the App Store</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-959773</link>
		<dc:creator>The Meteoric Rise of the App Store</dc:creator>
		<pubDate>Tue, 14 Jul 2009 19:18:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-959773</guid>
		<description>&lt;p&gt;[...] be a $5 billion business in two years, though it looks like a relatively small number of apps will capture the lion&#8217;s share of that revenue &#8212; of course, like any consumer industry, advertising helps. Some even think [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] be a $5 billion business in two years, though it looks like a relatively small number of apps will capture the lion&#8217;s share of that revenue &#8212; of course, like any consumer industry, advertising helps. Some even think [...]</p>]]></content:encoded>
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		<title>By: waanz</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-957571</link>
		<dc:creator>waanz</dc:creator>
		<pubDate>Tue, 07 Jul 2009 16:54:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-957571</guid>
		<description>&lt;p&gt;I read the graph very differently :&lt;/p&gt;

&lt;p&gt;It seems that about 120 apps had more than 100k users (that&#039;s only 0,2%)&lt;/p&gt;

&lt;p&gt;and 120+320 = 440 apps had more than 10k users (that&#039;s less than 1%)&lt;/p&gt;

&lt;p&gt;Finally, keep in mind that most apps serving admob ads are Free apps !!!&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I read the graph very differently :</p>

<p>It seems that about 120 apps had more than 100k users (that&#8217;s only 0,2%)</p>

<p>and 120+320 = 440 apps had more than 10k users (that&#8217;s less than 1%)</p>

<p>Finally, keep in mind that most apps serving admob ads are Free apps !!!</p>]]></content:encoded>
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		<title>By: Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way &#124; Biz Geek</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955807</link>
		<dc:creator>Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way &#124; Biz Geek</dc:creator>
		<pubDate>Sat, 27 Jun 2009 18:44:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955807</guid>
		<description>&lt;p&gt;[...] Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way. [...]</p>]]></content:encoded>
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		<title>By: Mobile News - Mobile Industry Buzz!! &#187; mocoNews Quick Hits</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955523</link>
		<dc:creator>Mobile News - Mobile Industry Buzz!! &#187; mocoNews Quick Hits</dc:creator>
		<pubDate>Fri, 26 Jun 2009 06:26:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955523</guid>
		<description>&lt;p&gt;[...] &#187;&#160; What makes an app popular? The three big reasons. [GigaOm] [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] &#187;&nbsp; What makes an app popular? The three big reasons. [GigaOm] [...]</p>]]></content:encoded>
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		<title>By: Ian Morison</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955439</link>
		<dc:creator>Ian Morison</dc:creator>
		<pubDate>Thu, 25 Jun 2009 22:17:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955439</guid>
		<description>&lt;p&gt;Okay, I want to sell my iPhone app on Amazon, MacMall, and NewEgg. I want to sell my crop rotation app on FarmImplements.com. I want to sell my app on my own website. Suggestions? I also don&#039;t want to give Apple a 30% vig. I can do all these things with Mac software, though if Apple had it to do over again, I&#039;m sure they&#039;d have closed up the Mac software market tighter than North Korea too.&lt;/p&gt;

&lt;p&gt;The structure of the App Store is dictated by Apple, including all its limitations, and this has a direct bearing on one&#039;s ability to sell copies of an app, which is the point of this article. And this is aside from all the mindblowing nonsense over the app approval process.&lt;/p&gt;

&lt;p&gt;People should making excuses for Apple&#039;s theocratic tendencies. If Microsoft pulled this, they&#039;d be hauled back into court.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Okay, I want to sell my iPhone app on Amazon, MacMall, and NewEgg. I want to sell my crop rotation app on FarmImplements.com. I want to sell my app on my own website. Suggestions? I also don&#8217;t want to give Apple a 30% vig. I can do all these things with Mac software, though if Apple had it to do over again, I&#8217;m sure they&#8217;d have closed up the Mac software market tighter than North Korea too.</p>

<p>The structure of the App Store is dictated by Apple, including all its limitations, and this has a direct bearing on one&#8217;s ability to sell copies of an app, which is the point of this article. And this is aside from all the mindblowing nonsense over the app approval process.</p>

<p>People should making excuses for Apple&#8217;s theocratic tendencies. If Microsoft pulled this, they&#8217;d be hauled back into court.</p>]]></content:encoded>
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		<title>By: Long Tail of iPhone Apps Is Extra Long  and Not In a Good Way - Mobile News</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955438</link>
		<dc:creator>Long Tail of iPhone Apps Is Extra Long  and Not In a Good Way - Mobile News</dc:creator>
		<pubDate>Thu, 25 Jun 2009 22:01:15 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955438</guid>
		<description>&lt;p&gt;[...] had more than 100,000 users, according to the mobile ad networks latest Mobile Metrics report. GigaOM [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] had more than 100,000 users, according to the mobile ad networks latest Mobile Metrics report. GigaOM [...]</p>]]></content:encoded>
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		<title>By: Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way &#124; SMS messaging mobile marketing Blog</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955425</link>
		<dc:creator>Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way &#124; SMS messaging mobile marketing Blog</dc:creator>
		<pubDate>Thu, 25 Jun 2009 20:42:08 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955425</guid>
		<description>&lt;p&gt;[...] had more than 100,000 users, according to the mobile ad network’s latest Mobile Metrics report. GigaOM reports. With more than 50,000 apps available on the iPhone, the long tail is in full effect — [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] had more than 100,000 users, according to the mobile ad network’s latest Mobile Metrics report. GigaOM reports. With more than 50,000 apps available on the iPhone, the long tail is in full effect — [...]</p>]]></content:encoded>
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		<title>By: Funnel-System.com &#187; Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955395</link>
		<dc:creator>Funnel-System.com &#187; Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way</dc:creator>
		<pubDate>Thu, 25 Jun 2009 18:20:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955395</guid>
		<description>&lt;p&gt;[...] post by Jordan Golson and software by Elliott Back     Categories: Whats Hot On Twitter Tags:         Comments (0) [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] post by Jordan Golson and software by Elliott Back     Categories: Whats Hot On Twitter Tags:         Comments (0) [...]</p>]]></content:encoded>
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		<title>By: Peter</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955393</link>
		<dc:creator>Peter</dc:creator>
		<pubDate>Thu, 25 Jun 2009 18:16:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955393</guid>
		<description>&lt;p&gt;Uh...wrong.  I&#039;ve seen ads for iPhone apps on websites.  Wander over to &lt;a HREF=&quot;http://www.appcraver.com/&quot; rel=&quot;nofollow&quot;&gt;AppCraver&lt;/A&gt; and look down the right-hand side and you&#039;ll see ads for various apps.&lt;/p&gt;

&lt;p&gt;That said, there&#039;s no way to advertise your app within the iTunes store.  No way to buy a &quot;sponsor&quot; link, a la Google, so if someone searches for &quot;Shopping List&quot; they&#039;ll get a link to your app in a prominent place.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Uh&#8230;wrong.  I&#8217;ve seen ads for iPhone apps on websites.  Wander over to <a HREF="http://www.appcraver.com/" rel="nofollow">AppCraver</a> and look down the right-hand side and you&#8217;ll see ads for various apps.</p>

<p>That said, there&#8217;s no way to advertise your app within the iTunes store.  No way to buy a &#8220;sponsor&#8221; link, a la Google, so if someone searches for &#8220;Shopping List&#8221; they&#8217;ll get a link to your app in a prominent place.</p>]]></content:encoded>
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		<title>By: Ryan</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955385</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Thu, 25 Jun 2009 17:34:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955385</guid>
		<description>&lt;p&gt;+1.  That&#039;s the more obvious take-away.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>+1.  That&#8217;s the more obvious take-away.</p>]]></content:encoded>
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		<title>By: C Erickson</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955382</link>
		<dc:creator>C Erickson</dc:creator>
		<pubDate>Thu, 25 Jun 2009 17:30:45 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955382</guid>
		<description>&lt;p&gt;That&#039;s BS. The same marketing tools as one would use for a Mac OS X application, or, for that matter, a windows application, are just as available for an iPhone application.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>That&#8217;s BS. The same marketing tools as one would use for a Mac OS X application, or, for that matter, a windows application, are just as available for an iPhone application.</p>]]></content:encoded>
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		<title>By: Ian Morison</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955378</link>
		<dc:creator>Ian Morison</dc:creator>
		<pubDate>Thu, 25 Jun 2009 16:54:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955378</guid>
		<description>&lt;p&gt;Right, and the App Store&#039;s monopoly means that all sorts of marketing/distribution channels are stunted. Once again, Apple screws its developers, retailers, etc. Why doesn&#039;t anyone notice this? When is the FTC going to?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Right, and the App Store&#8217;s monopoly means that all sorts of marketing/distribution channels are stunted. Once again, Apple screws its developers, retailers, etc. Why doesn&#8217;t anyone notice this? When is the FTC going to?</p>]]></content:encoded>
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		<title>By: Cell Mobile Guide &#187; Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way</title>
		<link>http://gigaom.com/2009/06/25/long-tail-of-iphone-apps-is-extra-long-and-not-in-a-good-way/#comment-955377</link>
		<dc:creator>Cell Mobile Guide &#187; Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way</dc:creator>
		<pubDate>Thu, 25 Jun 2009 16:53:50 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=55805#comment-955377</guid>
		<description>&lt;p&gt;[...] More here:  Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] More here:  Long Tail of iPhone Apps Is Extra Long — and Not In a Good Way [...]</p>]]></content:encoded>
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