12 Comments

Summary:

Om sat down this afternoon with Facebook Technical Operations VP Jonathan Heiliger to talk about the social network’s infrastructure and started out by asking how the company managed to withstand the heavy user traffic during its username product launch. Heiliger said that Facebook had originally planned […]

Structure-090625-1322-D72_4154 Om sat down this afternoon with Facebook Technical Operations VP Jonathan Heiliger to talk about the social network’s infrastructure and started out by asking how the company managed to withstand the heavy user traffic during its username product launch.

Heiliger said that Facebook had originally planned for people to claim their usernames in an auction-style format, and the project was code-named “Hammer.” In the end, the company decided that usernames would be claimed on a first-come-first-serve basis — but the launch’s code name remained. “We decided to keep the ‘Hammer’ code name because it was going to hammer our site,” Heiliger said.

As we all know, the launch went off without a hitch. It was successful because Facebook had extensively tested the launch on the backend of the site, Heiliger said. During the testing, Facebook isolated the username function from all the other services on the site. Heiliger credited this strategy for the rollout going smoothly. Facebook even delayed the release two weeks to ensure it was successful and had extra hardware standing by in case users jammed the site.

Heiliger had strong words for OEMs and system builders during his chat with Om. To compete with sites like Facebook and Google, Heiliger said, OEMs and system builders need to be more power- and cost-efficient. “You guys just don’t get it,” he said, adding that Facebook has reaped success from investing heavily in its infrastructure.

Video of the chat is here:

  1. [...] the whole story on GigaOM or try our ToolbarRelated stories from top sites:Earlier this year, Pizza Hut received a lot of [...]

    Share
  2. [...] Facebook’s Jonathan Heiliger Talks Infrastructure, Usernames [...]

    Share
  3. It was a nice interview.
    I enjoy reading and watching the interview.
    I got my username too.
    Facebook is one the best social networking site !

    Share
  4. [...] of this new web. When I interviewed Facebook’s VP of Engineering, Jonathan Heiliger, who spoke at our Structure 09 conference, he bemoaned the lack of hardware to meet the needs of his fast-growing [...]

    Share
  5. [...] who blogged about her experience at the GigaOm Structure ’09 event, particularly around hearing comments from Facebook’s Jonathan Heiliger, vice president of technical operations, first hand. While I was 1,500 miles away in Austin, I [...]

    Share
  6. [...] is why in June Facebook VP of Technical Operations Jonathan Heiliger got on stage at our Structure 09 event and slammed chipmakers and server vendors for being behind the times. “The biggest thing [...]

    Share
  7. [...] move by Backblaze is interesting because it addresses the current logjam in the hardware business. At our Structure 09 conference Facebook’s VP of engineering, Jonathan Heiliger lamented the chip industry and hardware makers to not addressing the needs of the big spenders – [...]

    Share
  8. [...] move by Backblaze is interesting because it addresses the current logjam in the hardware business. At our Structure 09 conference, Facebook’s VP of engineering, Jonathan Heiliger, lamented how the chip industry and hardware makers fail to address the needs of the big spenders: [...]

    Share
  9. [...] Malik Dec. 16, 2009, 4:09pm UTC 1 Comment 0 0 0 28 Back in June, during an onstage conversation with me at our Structure 09 conference, Facebook VP of Technical Operations Jonathan Heiliger lamented how chip makers such as Intel and AMD don’t quite understand the needs [...]

    Share

Comments have been disabled for this post