7 Comments

Summary:

Google is expanding its AdSense web advertising service to mobile today with the beta launch of AdSense for Mobile Applications, which allows iPhone and Android developers to display text and image ads on their mobile applications and earn revenue. Google has been testing out the new […]

Urbanspoon Google is expanding its AdSense web advertising service to mobile today with the beta launch of AdSense for Mobile Applications, which allows iPhone and Android developers to display text and image ads on their mobile applications and earn revenue. Google has been testing out the new mobile product with developers such as Urbanspoon, Sega and Shazam since March and is now opening up the AdSense mobile product to other developers.

“We’re excited to open up this beta to more developers, and look forward to offering new features for our mobile advertisers and publishers in upcoming releases,” said Google VP of Product Management Susan Wojcicki in a statement.

The search giant’s move may cause trouble for smaller mobile advertising startups, such as AdMob. It will be hard to compete for developers’ attention with a large competitor like Google, whose AdSense service is already well-established in the online advertising sphere. AdSense was officially launched in 2003.

Google set up a site for developers to sign up to participate in the product’s beta testing. To check out a video of Urbanspoon’s director of business development, Howard Steinberg, talking about the company’s experience using Adsense, see the product’s official announcement on the Google Blog.

  1. [...] the whole story on GigaOM or try our ToolbarRelated stories from top sites:Google had been testing AdSense on mobile apps for [...]

    Share
  2. [...] Original post:  Google Throws Hat Into the Mobile Advertising Ring With AdSense … [...]

    Share
  3. [...] Google Makes Its Mobile Advertising Move, Goes After App Developers [Gigaom] Big buzz in the mobile industry this week as Google made its AdSense tool available to iPhone and Android developers to include in their apps. [...]

    Share
  4. [...] Google Throws Hat into the Mobile Advertising Ring with AdSense … [...]

    Share
  5. [...] Google Makes Its Mobile Advertising Move, Goes After App Developers [Gigaom] Big buzz in the mobile industry this week as Google made its AdSense tool available to iPhone and Android developers to include in their apps. [...]

    Share
  6. [...] See the rest here:  Google Throws Hat into the Mobile Advertising Ring with AdSense … [...]

    Share
  7. Well, this is pretty cool. I didn’t have the slightest idea that the ads I were seeing on my iPhone came from one source. Admob is such a potential advertising firm that’s when shaked-lightly could produce an extremely big (ROI) Return of Investment to BIG G

    Share

Comments have been disabled for this post