Whether you like it not, Twitter is changing the way people communicate, and media companies are eager to harness this new tool. Every week, we’ll look at a different Twitterer in the media industry, from the biggest celebrities to small-town beat reporters, to see how adept they are with this emerging medium.
Name: Arianna Huffington twitter.com/ariannahuff
Affiliation: Huffington Post
Following/follower ratio: Follows over 1,500 people — has over 15,500 followers.
Average number of tweets per day: About two, though she sometimes skips tweeting altogether.
Is there a real conversation? Not exactly. Huffington solicits info from her followers (like this tweet, where she asked for suggestions for her five-word Webby acceptance speech), and sometimes responds to their tweets — so it’s not always a one-way stream of her thoughts. But her tweets are HuffPo-centric, with about nine out of 10 links she posts heading back to the news site.
Our assessment: Huffington’s feed is great for people who want a peek into the life of a digital-media maven, since you’ll get the dish on her dinners with Oprah and interviews with Richard Branson. But if you’re eager for a dialogue, she’s probably not the person to follow. Sure, she follows well over 1,000 people, but she isn’t interacting with many of them. And the constant stream of HuffPo articles gets a little tedious. (Note: She’s only had a solo account for about two-and-a-half months, so, who knows, maybe her posts will get more diverse as she settles in.)
The grade: Huffington gets a B-.