Comments on: Dr. Jekyll, Mr. Hyde and Privacy on the Web http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/ Sat, 11 Feb 2012 16:03:12 +0000 hourly 1 http://wordpress.com/ By: john hammerstein http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/#comment-214711 Tue, 20 Jul 2010 20:42:48 +0000 http://gigaom.com/?p=55122#comment-214711 Not all retargeting and targeting is bad. Think of it this way–if the pixel is anonymous (meaning no data is taken other than the IP address of the user) the only thing that will happen is that consumers will be sent advertisements that are relevant to what they are interested in, and advertisers or retailers won’t waste money on ads.

]]> By: Katie Frothingham http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/#comment-214710 Tue, 20 Jul 2010 20:33:29 +0000 http://gigaom.com/?p=55122#comment-214710 Not all targeting and retargeting companies should be blamed or equated with Facebook. Traditionally, behavioral targeting utilizes data taken from anonymous pixels on IP addresses. This data does not describe whether the person is male or female, their address, e-mail, or any personal information at all. Technically, behavioral targeting could be a positive thing. Think about it. Companies don’t waste money sending advertisements to people who aren’t interested in their products, and consumers get advertisements that might bring them to a site with information they appreciate on it.

Take for example Jeremy. Jeremy goes to a website and compares prices on two flat screen TVs. He leaves the site without taking an action to buy, and continues surfing the web. Perhaps an hour later, having forgotten about his previous endeavors, he sees an ad with a great deal for a 50 inch plasma. Jeremy gets the deal he was looking for and a retailer or advertiser makes a sale. Ouila! Personalized targeting isn’t the bad guy.

In addition to this, people who own websites that sell durable goods (i.e. small, medium OR large businesses) can partner with retargeting companies, make a data deal, and profit from the serving of ads. In a bad economy, targeting might be an all around help.

check out http://www.owneriq.com to learn more about non-traditional targeting.

]]> By: Rocketvox. One Place. » Security of Digital Gold with Unified Messaging http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/#comment-214709 Thu, 25 Jun 2009 15:42:17 +0000 http://gigaom.com/?p=55122#comment-214709 [...] the cloud, so does the data that constitutes your digital life. Recent articles in TechCrunch and GigaOM question the privacy of some of the most ubiquitous online tools. The truth is that the benefits of [...]

]]> By: Rick http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/#comment-214708 Mon, 22 Jun 2009 17:55:53 +0000 http://gigaom.com/?p=55122#comment-214708 Feels like the proposal for site opt-out, third party opt-in shifts the power of accessing consumner data towards publishers and away from ad networks and ad servers…

]]> By: virtual online worlds for kids http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/#comment-214707 Mon, 22 Jun 2009 11:33:22 +0000 http://gigaom.com/?p=55122#comment-214707 Great analogy! Dr Jekyll and Mr. Hyde indeed. As usual though we know the exixtence of Hyde we just can’t stop being impressed with Jekyll.

]]> By: » Dr. Jekyll, Mr. Hyde and Privacy on the Web [Voices] True HelloWorld Story http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/#comment-214706 Mon, 22 Jun 2009 09:38:00 +0000 http://gigaom.com/?p=55122#comment-214706 [...] Read the rest of this post on the original site [...]

]]> By: Dr. Jekyll, Mr. Hyde and Privacy on the Web [Voices] | UpOff.com http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/#comment-214705 Mon, 22 Jun 2009 08:03:06 +0000 http://gigaom.com/?p=55122#comment-214705 [...] Read the rest of this post on the original site Article Share and Enjoy: [...]

]]> By: Vad NU! » Blog Archive » Make data personal http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/#comment-214704 Mon, 22 Jun 2009 06:35:48 +0000 http://gigaom.com/?p=55122#comment-214704 [...] Th discussion on privacy online is ongoing. Do we want a more personalized experience, or do we put an end to providing companies with bits and pieces of data about our online habits? Do Dr. Jekyll or Mr. Hyde win the race? [...]

]]> By: Gadget Sleuth http://gigaom.com/2009/06/20/dr-jekyll-mr-hyde-and-privacy-on-the-web/#comment-214703 Sun, 21 Jun 2009 17:42:26 +0000 http://gigaom.com/?p=55122#comment-214703 The one lesson is: there’s no such thing as true “privacy” on the web. If they want to get at your data or surfing habits, they can. Very easily.

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