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Summary:

Those hoping that NBC would come around and live-stream all of the next Olympics had better not hold their breath. paidContent has a very thorough interview with NBC CEO Jeff Zucker in which, in typical Zuck fashion, he is still banging his analog dollars for digital […]

Those hoping that NBC would come around and live-stream all of the next Olympics had better not hold their breath. paidContent has a very thorough interview with NBC CEO Jeff Zucker in which, in typical Zuck fashion, he is still banging his analog dollars for digital dimes mantra, but he was more than willing to share his opinions on topics like content streaming, authentication and even the role of social networking and television. You should read both parts of the interview, but here are a few quotes to whet your appetite:

On streaming the prime time Olympics:

[paidContent:] Somebody would have to show you a really, really good model for how that would work.
[Jeff Zucker:] I don’t think there is a model that exists right now that would show that. I wouldn’t want to devalue the price of the Olympics or the Super Bowl or whatever it is.
Is there something that isn’t streaming yet that you think should be?
We’ve been aggressive in this respect. Not off the top of my head.
Do you see value to streaming the Stanley Cup? (NBC airs some of the games but doesn’t own the streaming rights; CBC streamed the finals in Canada.)
Not really.

On putting some Hulu Content behind an authentication wall:

Do you feel comfortable with the idea that Hulu could be an agent for TV Everywhere, the idea that you’d be able to come in and see some things for free still but make the content like Bravo, most of which you don’t put online, available in real time?
I think all those things are on the table and certainly things we’d be looking at.

On socializing oldteevee:

What about social networking? You’ve tried different things. You’ve had the producers come and live communicate during premiere week, all kinds of expansive efforts.
We’re still experimenting. We just did a huge thing with the finale of the Real Housewives of New York on Bravo, where we learned a lot, and we’re going to continue to experiment with that kind of thing. It’s very much in vogue and I don’t know that any of the legacy media companies are where they should be in that respect.

  1. Thanks, Chris. Love the euphemism for very long — and glad you thought it was worth it. I know some people have been holding out hope that NBC Sports will do more live major Olympics streaming, at least of events that otherwise would be delayed in primetime, but I don’t see that happening at this point.

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    1. @Staci – So I guess we should all move to Canada?

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      1. Chris Albrecht Wednesday, June 17, 2009

        Free health care AND Olympic streaming — I’m in! Even if I have to watch curling.

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  2. [...] video coverage online, but NBC is the broadcast network airing the tournament, and we all know what Jeff Zucker thinks of streaming big sports events [...]

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  3. [...] were just a few ideas, but you can read more from the interview at NewTeeVee. From the looks of things, the traditional format of TV where we’re fed what we should see [...]

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  4. [...] the finals online for free is a nice bonus and change of pace for the network, which is usually so protective of its televised sporting [...]

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  5. [...] part of its online live-streaming and is delaying the televised and online coverage, a tactic NBC CEO Jeff Zucker is fond of (tape-delayed Olympics, [...]

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