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Summary:

When you think of Perez Hilton, the phrase “advertiser friendly” doesn’t jump to mind. But the shock blogger is planning a new site that pro…

Perez Hilton
photo: Flickr

When you think of Perez Hilton, the phrase “advertiser friendly” doesn’t jump to mind. But the shock blogger is planning a new site that promises to be just that, according to MediaPost. That’s a big leap from Hilton’s current site, PerezHilton.com, which specializes in very short, exclamation-mark filled entries mocking celebrities. It calls itself “Hollywood’s Most-Hated Website!”

Henry Copeland, the CEO of BlogAds.com, which sells ads for PerezHilton.com, tells paidContent that the new site is expected to launch in August and that more details will be made public in coming weeks. One impetus for the move may be the success of Microsoft’s new MSN Wonderwall site, which launched earlier this year to impressive traffic and has proudly sold itself to advertisers as “snark-free.” Lloyd Braun, the co-owner of BermanBraun, which is partnering with Microsoft (NSDQ: MSFT) on Wonderwall, said in April that “Wonderwall is a site that you don’t have to take a shower after you’ve read. Advertisers want no part of that. We

  1. henrycopeland Friday, June 19, 2009

    Do some research Joe. Wonderwall is bringing in big brand advertisers? The only ads running on Wonderwall are free ads for Bing, its sister search engine.

    Meanwhile, today, PerezHilton is running a huge ad for Disney's The Proposal. In recent weeks PH has run takeovers for Belvedere Vodka, Dove, Nurse Jackie and others. And, as the MediaPost article based your post on points out, PerezHilton has three cool Twitter integrations with coming this summer.

    Advertisers want more flavors of Perez and he's giving them what they want.

    Share

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