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Summary:

YouTube today integrated Facebook Connect, endorsing the social sharing site and its power to bring people to content. YouTube users will now be able to directly share with their Facebook friends the videos they publish on YouTube. They can also automatically send uploads to Twitter and […]

YouTube today integrated Facebook Connect, endorsing the social sharing site and its power to bring people to content. YouTube users will now be able to directly share with their Facebook friends the videos they publish on YouTube. They can also automatically send uploads to Twitter and Google Reader.

As close watchers of the social TV phenomenon, whose breakthrough moment was the Obama inauguration, we’ve posited multiple times that the two sites would be a perfect match for one another. But it seemed unlikely that YouTube would integrate Facebook Connect, given its parent Google has a competing product, Google Friend Connect.

Well, the unlikely has now happened, and it has implications beyond just sharing videos from one site to the other (which has long been possible using embed codes). YouTube could benefit from Facebook’s identity system and growing influence over traffic on the Internet, along with Twitter. Here’s what we wrote about a potential integration in April.

Combining users’ real-world identity with their experiences on YouTube should make the video site much more monetizable. YouTube watchers, if they’re even logged in, often go by AOL chat room-era nicknames like daisychick98. Whereas Facebook has cultivated a gigantic user base that shares real names and information. Don’t get me wrong, it’s not like Facebook has the business model all figured out, but that doesn’t mean it doesn’t have something to offer YouTube. Connecting comments to users’ real names could bring the level of discourse on the video site out of the gutter, and cultivate more active participation among members.

In an email, Facebook noted some stats from other entertainment implementations of Facebook Connect:

  • Joost: Since Joost implemented Facebook Connect in December 2008, the average Facebook Connect Joost user has watched 30% more videos and entered 15% more comments about a video on average. Additionally, Connect users have invited 38% more friends to the site.
  • CNN: During their inauguration live feed, more than 2 million status updates were posted through CNN.com, and there was an average of 4,000 status updates made every minute during the broadcast.
  • For the season finale of “The Real Housewives of New York City,” Bravo integrated Facebook Connect with BravoTV.com to allow fans to connect with friends and comment on the show. After the live viewing party, traffic on the site increased 34% in unique visitors and 78% in page views, versus the prior four-week time frame.
  1. [...] YouTube integrates Facebook Connect (really) [NewTeeVee] [...]

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  2. facebook is fantastic and its getting better day by day!

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  3. [...] YouTube Integrates Facebook Connect – YouTube integrates Facebook Connect, will let users notify friends automatically when they upload videos. Also includes some data on results for competitors who have already installed: – Joost users watched 30% more videos, entered 15% more comments, and invited 38% more friends to the site – BravoTV.com: 34% increase in unique visitors, 78% increase in pageviews [...]

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  4. [...] of online videos, one theme remains clear: an engaged audience is everything. YouTube knows this, adding “Facebook connect” to its video upload page to take advantage of Facebook’s [...]

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  5. [...] this low-hanging fruit to eek out a few more plays from its massive audience. In June the company integrated Facebook Connect to allow people to directly share videos they publish with their friends and last month the company [...]

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  6. Sure, facebook has people’s profiles, status updates, and other sorts of intimate information, but that happens to be because it gives users the right to decide who their friends are and who ultimately sees that information. Facebook has privacy and security settings like no other program. These companies are delusional if they think they can piggyback off of facebook’s success. Facebook is just more fun. Why socialize with strangers on the internet when all your friends and your favorite games are on the facebook network.

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  7. [...] best positioned in social TV, especially given its enormous active user base, but the company prefers to be hands off, making its Facebook Connect available as a platform for others to build on. [...]

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  8. I want to connect just a created facebook page to Youtube & not my personal facebook page.

    Can this be done?

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  9. To find music lovers

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  10. [...] is not so unusual; for instance, Google’s YouTube — a much bigger video site — integrated Facebook Connect last June. However, reports suggest that MySpace will give up the ghost on its own portable profile efforts [...]

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