Apple very briefly mentioned a new HTTP adaptive bitrate streaming technology for QuickTime on desktops and on the iPhone at the WWDC keynote Monday. This development actually has some pretty significant implications for Mac and iPhone users and developers, and our sister site NewTeeVee has the scoop.
Because the new HTTP streaming will support live and on-demand H.264 video play directly within a browser, companies will no longer have to make and sell branded applications for video, as MLB and TV.com do today. It also means a lessening of the impact of AT&T meddling with approval of applications that try to stream over the 3G wireless network.
The adaptive bitrate aspect of the streaming is at the forefront of what other players like Adobe and Microsoft are doing in video. Through new Mac software called Segmenter, video publishers will divide their content into tiny chunks of different qualities that are subbed in for each other when a user’s bandwidth and CPU constraints improve or degrade. That means improved video start times, no buffering, and streaming at the highest quality possible in any situation. Read the rest of this article on NewTeeVee →