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USA Today’s new publisher David Hunke regrets not charging for its iPhone application, even though mobile phones and portable electronic rea…

imageUSA Today’s new publisher David Hunke regrets not charging for its iPhone application, even though mobile phones and portable electronic reading devices continue to be an opportunity for new revenue sources.

“I’m not sure we realized what we had,” he told AP. “I think that’s a value readers will be willing to pay for.” USA Today is not only giving its content away on the iPhone, but also Google’s Android device. The plan was to make money through advertising, such as click-to-call, click-to-maps using the user

  1. You can only use in-app charging from the 3.0 SDK if the app is 'paid for' in the first place.

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