10 Comments

Summary:

StumbleUpon has launched a new URL-shortening service to compete with Bit.ly et al, called SU.PR. Om hypothesized earlier this year that services like Bit.ly could challenge Digg for social news supremacy, in part because Bit.ly tracks how many users click each particular link — allowing the […]

supr_logo_splashStumbleUpon has launched a new URL-shortening service to compete with Bit.ly et al, called SU.PR. Om hypothesized earlier this year that services like Bit.ly could challenge Digg for social news supremacy, in part because Bit.ly tracks how many users click each particular link — allowing the company to rank (if they chose to) the most popular links in its network. SU.PR does that and more.

The key to SU.PR is that it links to the StumbleUpon network. That means that when you create a shortened URL for your content, you can automatically submit it to StumbleUpon at the same time — SU.PR even suggests the best time to submit your link for maximum traffic. In other words, StumbleUpon built a product that helps you game them for more traffic. Brilliant!

Tim Ferriss has more about how he’s using SU.PR to suit his needs. The service allows users to submit to Twitter and Facebook simultaneously and use their own domain name for the shortened URL, for example gigaom.com/ab123. If you’re looking to send more traffic to your sites, the product is worth a look. But it’s still in beta, so when you head over to SU.PR and enter invite code “suprom.”

Related research

Subscriber Content

Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.

By Jordan Golson

You're subscribed! If you like, you can update your settings

Related stories

  1. Seems like a great idea. The URL shorten-ers have a great opportunity not only to track clicks, but to also give their users a place to promote their content. Seems like a really smart idea by Stumble – link the people doing the promotions with another big vehicle for reaching masses.

    Share
  2. Agree, sounds like a smart idea. Tried to use your invite code but it was rejected. Guess I’ll be watching for one on Twitter.

    Share
  3. Liked The Idea !!!

    Share
  4. The question is… can they compete with DickensURL? Here is the DickensURL for this post: http://dickensurl.com/b528/My_guiding_star_always_is_Get_hold_of_portable_property

    Bonus points if you can guess the novel is it from.

    Share
  5. I’m going to say Twin Cities, just because it’s a gut reaction.

    Share
  6. [...] reading the GigaOm piece about stumbleupon’s newly launched url-shortener SU.PR, I was very intrigued. Here is a [...]

    Share
  7. The problem with su.pr is that it repeats the mistakes of the original diggbar. Framing (an even worse implementation than diggbar) and also not giving a 301 redirect.

    http://www.manu-j.com/blog/why-stumbleupons-supr-may-not-be-a-super-idea/322/

    Share
  8. The best time to post is not to game them but based on your best performance. Which i think depends mainly on the subject of the link and then on the day / night factor.

    Share
  9. [...] Golson | Wednesday, June 10, 2009 | 4:43 PM PT | 0 comments Bit.ly? SU.PR? Those are so yesterday. Today’s URL-shortening service is GCut.to. The service (launched [...]

    Share

Comments have been disabled for this post