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Summary:

Last week we wrote about troubles at VoloMedia — the company hasn’t yet raised the funding it’s been seeking for a while, and got rid of its ad sales unit to focus exclusively on technology development. But at least it’s not treading water; Volo has just […]

Last week we wrote about troubles at VoloMedia — the company hasn’t yet raised the funding it’s been seeking for a while, and got rid of its ad sales unit to focus exclusively on technology development. But at least it’s not treading water; Volo has just announced two product updates, both integrations with Google products. First, compatibility with DoubleClick DART — so DART publishers can use their existing ad management platform for portable media as well. (This is something that Volo competitor Kiptronic, which just got bought by Limelight Networks, already had.) And secondly, publisher access to iTunes data within Google Analytics via a plug-in downloaded by podcast listeners.

  1. Thanks for the post, Liz.

    Just to clarify, the Google Analytics integration does not require the iTunes plug-in to be present on the viewer/listener end.

    The plug-in is only required for play metrics. Download, geography, loyalty, operating system, etc. metrics are all accessible through Google Analytics without the presence of a plug-in.

    Happy to provide further clarification.

    Reed Kavner
    reed at volomedia.com

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    1. Thanks Reed.

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