Tapulous, the mobile game company known for its popular iPhone game, Tap Tap Revenge, has signed a deal with Universal Music Group, to make games based on some of the label’s most famous artists. The first game is based on hit singer Lady GaGa (pictured, right), and will include 14 songs for $4.99.
Following all of Apple’s announcements yesterday, I caught up with CEO Bart Decrem, who said the Universal deal will include about a half dozen games over the next year, with some of the label’s top stars, which range from Eminem to Black Eyed Peas. Starting in July, Tapulous will sell the artist’s music from within the game for 50 cents. To do so, Tapulous is leveraging Apple’s new in-app commerce technology that comes out June 17. Interestingly, users can currently buy songs via iTunes from the game, but they can’t be played within the game. With the new deal, users will be able to buy the songs to play within the game (but they will not be able to listen to them via iTunes).
To date, all of Tapulous’s games are Guitar Hero-like, meaning that people tap the screen to the beat of the song, similar to strumming a guitar. Decrem said that this fall Tapulous will come out with a whole new kind of musical game play, but declined to elaborate on what that might look like. Decrem would also not provide specifics on the financial agreement with Universal, but said that the revenue share would help the company meet its goal of becoming break even by this summer.
Photo Credit: Flickr/sofiabracho02