Here’s another attempt to answer the question of how much a million social media followers, friends or fans might be worth. If Shaquille O’Neal gets even one percent of his more than 1.1 million Twitter followers to pay $0.99 a month for access to a special tweet stream, he could bring in about $100,000 worth of extra revenue this year with a new service called Super Chirp.
The product of tech and software startup 83 Degrees, Super Chirp lets people set up PayPal-based subscriptions to their Twitter accounts. Celebrities, publishers and even ordinary Joes set a price between $0.99 and $9.99 per month, and 83 Degrees takes a 30 percent cut, according to TechCrunch. Subscribers get exclusive direct messages, which they can also sort through and view on the Super Chirp site — making it simple for someone to maintain subscriptions to multiple accounts.
Super Chirp competes with TwitPub; the main difference is that TwitPub makes publishers create a whole new subscription-based account, while Super Chirp doesn’t. There’s also Be A Magpie, which is more ad-focused, but still lets people monetize their Twitter accounts. Super Chirp is just the latest in a stream of third-party services and apps trying to capitalize on Twitter’s social infrastructure (and its current popularity with big companies like BusinessWeek). But as Arrington notes, Super Chirp would also be an ideal acquisition target for Twitter — since it’s essentially a self-serve platform that would help Twitter start making some money off of the big companies that are currently its service for free.