U.S. internet advertising revenues declined 5 percent to $5.5 billion in the first quarter of 2009, according to the Interactive Advertising Bureau and PricewaterhouseCooper, the lowest quarterly ad revenue since the third quarter of 2007. Still, according to PwC partner David Silverman, the data suggests interactive advertising is a bit more resilient to the poor economic conditions than other media.
Lucky for the industry, then, that Gawker Media founder (and my former boss) Nick Denton’s doomsday prophecy about online ads hasn’t come to fruition. “[A]nyone who isn’t prepared for ads to go down 40 percent is crazy,” he said last year.
someone at gawker get something wrong? Shocked
their whole network is a joke
[...] 06/05/2009 Gawker – Come Cruise for Kids With Us, Won’t You? – Cruising for kids Internet Ad Revenue Fell 5% in Q1 – gigaom.com 06/05/2009 U.S. internet advertising revenues declined 5 percent to $5 … to the [...]
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[...] Internet Ad Revenue Fell 5% in Q1 (gigaom.com) [...]
Ad revenue is down, really? You don’t say. Ad revenue (internet or not) is very much down over even 5 years ago.
[...] by the short ads shown before its games. But as the economic downturn tightened its grip and the online advertising market continued to flounder, Heyzap founders Immad Akhund and Jude Gomila saw the need for a different revenue model. So last [...]