22 Comments

Summary:

Coda Automotive‘s first model, the just-revealed electric Coda sedan, is about as far as you can get from the Tesla Roadster or Fisker Karma — and that’s the point. Low-speed electric carmaker Miles Electric Vehicles launched Coda today as a separate brand with an independent board […]

Coda Automotive‘s first model, the just-revealed electric Coda sedan, is about as far as you can get from the Tesla Roadster or Fisker Karma — and that’s the point. Low-speed electric carmaker Miles Electric Vehicles launched Coda today as a separate brand with an independent board and management from Santa Monica, Calif.-based Miles with the goal of producing highway-capable electric vehicles priced and designed for the mainstream.

Coda-Sedan

Today we got a peek at the $45,000 sedan that the company plans to roll out in California next year, and eventually across the country. Coda says the car will get a full charge within six hours at a 220V outlet (it can also plug in at 110V) and have a 90- to 100-mile range. With two hours of charging, it should go 40 miles. It will have a lithium iron phosphate battery pack made in Tianjin, China by a new joint venture — also announced today — between Coda (40 percent stake) and China-based battery cell giant Lishen (60 percent).

The Coda sedan has been in the works for well over a year now, under several names and just about as many price points. While Miles initially estimated the sedan would cost about $30,000, the Coda unveiled today is set to carry a price tag of $45,000 — $5,000 higher than the price set for GM’s Chevy Volt and $64,000 less than the Tesla Roadster.

That puts it in the high end for the mass market. But spokeswoman Kara Saltness emphasized to us in an interview recently that’s the realistic base price, saying at the higher price buyers won’t have to pay extra for “options,” or basic amenities that most people expect in a mainstream vehicle. CEO Kevin Czinger said in a call with reporters today that the only extra option planned for the vehicle is rapid charging capability for fleet customers, at a cost of $300-$500. For any other upgrades, the company plans to direct customers to “authorized aftermarket shops.”

Coda-partners

Built with a wide range of partners, mostly in China, the new sedan is slated to launch in California in 2010, starting with a 200-300 vehicle test fleet. (Czinger said the model has already passed more than half of the required crash and safety tests.) If national distribution follows, it won’t be until after 2010. Coda aims to produce just under 2,700 vehicles next year, ramping up to a max of 20,000 in 2011.

Down the road, Coda expects to consider options to expand its business beyond building and selling cars. According to Czinger, Coda owns or co-owns all of the battery technology going into the sedan. The company “may look at selling battery systems” — which it developed with Energy CS and other partners — to automakers in the EU and U.S. in about 1.5-2 years, after it ramps up production through the joint venture with Lishen.

Coda-Sedan2

Like so many companies in this space, Coda has its eye on stimulus funds to set up battery manufacturing stateside: Czinger said the Coda-Lishen battery JV partnered with an unnamed U.S. company to file a request with the Department of Energy on May 19 — the deadline for the Electric Drive Battery and Component Manufacturing Initiative, a grant program funded as part of the stimulus package.

Coda-Sedan-frontCoda-Sedan-rear

  1. Ugliest piece of junk ever! Really unimaginative. Was Czinger the genius that thought “Audi has LEDs, we better add some!” Could that look more tacked on… And serious unstylish wheels…

    They took a Chinese car and tried to hide it with gimicks.

    It’s make-up on a pig…

    Share
  2. [...] Miles unveils electric Coda — Miles Electric Vehicles, known for its low-speed electric vehicles, has launched Coda Automotive, maker of a $45,000 electric sedan, as a new brand. Earth2Tech has more. [...]

    Share
  3. [...] Miles unveils electric Coda — Miles Electric Vehicles, known for its low-speed electric vehicles, has launched Coda Automotive, maker of a $45,000 electric sedan, as a new brand. Earth2Tech has more. [...]

    Share
  4. [...] electric vehicles, has launched Coda Automotive, maker of a $45,000 electric sedan, as a new brand. Earth2Tech has more. YouTube in your living room — YouTube has launched a new interface that makes it easy to [...]

    Share
  5. [...] Miles unveils electric Coda — Miles Electric Vehicles, known for its low-speed electric vehicles, has launched Coda Automotive, maker of a $45,000 electric sedan, as a new brand. Earth2Tech has more. [...]

    Share
  6. [...] Posted June 4th, 2009 at 4:55 pm in Automotive,Startups The electric Coda Automotive sedan, unveiled yesterday as the first highway-capable model from low-speed electric vehicle startup Miles EV’s new [...]

    Share
  7. [...] Coda Unveils $45K Electric Sedan for 2010. Coda Automotive has just revealed their electric Coda sedan, which is about as far as you can get from the Tesla Roadster or Fisker Karma — and that’s what they are going for. Low-speed electric carmaker Miles Electric Vehicles launched Coda today with the goal of producing highway-capable electric vehicles priced and designed for the rest of us who don’t have $100,000 to spend on a Tesla. (Oh but I wish I did!) [...]

    Share
  8. “That [price] puts it in the high end for the mass market.”

    But the looks and features (interior shots?) appear to make it a $45,000 Corolla with a hundred mile range. It might sell to a few guilty and wealthy Hummer owners, buy-any-car Jay Leno and other assorted pretending-to-be-green celebrities, but where’s the value for my forty-five grand? Gimme a clean diesel instead.

    Share
  9. where’s the value for my forty-five grand?<<<

    Um, never having to change the oil again.
    Never putting a new muffler on.

    etc.

    Share
  10. [...] a time when venture capital plays have taken a nose dive — but one of the latest ventures to come out of the woodwork, Santa Monica, Calif.-based Coda Automotive, is also trying its hand with private [...]

    Share

Comments have been disabled for this post