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Summary:

It’s not just relatively low retention rates that Twitter has to deal with. Turns out, according to a Harvard Business School study, that th…

It’s not just relatively low retention rates that Twitter has to deal with. Turns out, according to a Harvard Business School study, that the median number of messages a Twitter user sends — ever — is one. The researchers found that a small group is sending out most of the tweets on the service. Ten percent of Twitter users account for more than 90 percent of messages. That’s more than on the typical social network or on Wikipedia, where 15 percent account for 90 percent of entries. The implication, according to the Harvard researchers: Twitter “resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.”

Twitter executives have said they working to keep Tweeters engaged with the service. Last month, a study found that 60 percent of new Tweeters abandon Twitter.com after a month.

Click on the image below to see a larger image showing the Harvard study’s findings:

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  1. Yeah, I've set up so many accounts on twitter that I've abandoned after one or two tweets. If they could just stop the 10% from following me just so they can spam me I might get more involved.

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  2. YOU can stop those 10% from spamming you! Just because some random stranger follows you on Twitter does not mean you have to follow them in return. I check every new follower's previous tweets — the spammers are usually pretty obvious. I let them follow me all they want — as long as I'm not following them, I don't get any spam.

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