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Summary:

Susan Boyle’s second performance on the world stage may not have had the shock value (or even the singing quality) of the first, but the audience anticipation was still there six weeks later, after she performed Memory for the semifinals of Britain’s Got Talent this weekend. […]

Susan Boyle’s second performance on the world stage may not have had the shock value (or even the singing quality) of the first, but the audience anticipation was still there six weeks later, after she performed Memory for the semifinals of Britain’s Got Talent this weekend.

Videos of the second performance have already been seen 16.8 million times in the last five days, with 700 video postings around the web and 30,000 comments, according to video measurement firm Visible Measures. The original performance, which the firm has already crowned the fastest-growing viral video of all time, had more than 19 million views after the same interval, with 200 placements and 65,000 comments. So Visible Measures estimates Boyle Act 2 is performing at 90 percent of the original.

susanboylebgtpromo
But Boyle’s first performance was not just about the first five days. Six weeks later, it’s been seen 235.5 million times.

While it may have been unprecedentedly viral, Boyle was a complete unknown before she appeared. Now that she’s a household name, familiarity is probably a boon and a detractor to her virality. We’re eager to take in her newest performance (and thus made sure to see it in the first five days) but also aware that nothing will ever be the same as the first (and probably not forwarding the video to all our friends like last time). I would bet that this video will peter out more quickly. Besides, there’s Boyle’s finals performance to look forward to.

As for whether anybody’s making any money from Round Two (where the first performance’s online popularity was virtually unmonetized)? This U.S. viewer saw promotional ads for the official BGT YouTube channel. But once I went over to the channel, there were no paid ads there.

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  1. What to read on the GigaOM network Thursday, May 28, 2009

    [...] for the iPhone (TheAppleBlog) Think plug-in cars will charge up at home? Think again! (Earth2Tech) Susan Boyle 90% as viral as last time (NewTeeVee) Will you wait for the Verizon Palm Pre? (jkOnTheRun) [...]

  2. Screenshot instead of embed? Weak Liz, seriously weak.

    1. Aw Vernon, it was just to show the ad. I’ll make it so it clicks through to the video itself.

  3. Susan Boyle 90% As Viral As Last Time – Newteevee.com « AddingInfo.com Thursday, May 28, 2009

    [...] Videos of the second performance have already been seen 16.8 million times in the last five days, with 700 video postings around the web and 30,000 comments, according to video measurement firm Visible Measures . The original performance, which the … Read Full Post: Susan Boyle 90% As Viral As Last Time – Newteevee.com [...]

  4. Oh good! I just did a spoof of her today! :D

  5. Technical blogs with pictures and videos » What to read on the GigaOM network Thursday, May 28, 2009

    [...] for the iPhone (TheAppleBlog) Think plug-in cars will charge up at home? Think again! (Earth2Tech) Susan Boyle 90% as viral as last time (NewTeeVee) Will you wait for the Verizon Palm Pre? [...]

  6. Fair enough, thanks :)

    And good luck with the new premium offering. I’m urging our company to give it a shot!

  7. Susan Boyle Final Performance Video 5-30-09 (BGT 2009 Final) | Shallow Nation Friday, May 29, 2009

    [...] The world knows the name and life story of the 47-year-old singer from Blackburn, West Lothian, Scotland. Her original performance has been viewed by tens of millions on YouTube, and is widely considered to be one of the most viewed viral video hits of all time. The video of the Susan Boyle semi-final performance also went viral. (See: Susan Boyle 90% As Viral As Last Time) [...]

  8. VIDEOZ» Blog Archive» Susan Boyle First Performance Friday, May 29, 2009

    [...] Susan Boyle 90% As Viral As Last Time Susan Boyle’s second performance on the world stage may not have had the shock value (or even the singing quality) of the first, but the audience …  read more on Susan Boyle First Performance [...]

  9. CelebrityBase.info – Clebrities News, Videos, Pics, Stories… » Susan Boyle I Dreamed a Dream (Video): Susan Boyle Britain’s Got Talent Final 2009 Saturday, May 30, 2009

    [...] Cats, overcoming a shaky and faltering start to deliver a stellar performance which has also gone viral as she continues to grow in [...]

  10. Susan Boyle Loses Talent Contest, Has Emotional Breakdown Sunday, May 31, 2009

    [...] Semifinal performance (Memory, with a wobble). Within five days, this was 90 percent as viral as the first one, according to research firm Visible Measures. [...]

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