Phones are personal devices, more so than almost any other gadget that one can use. I have stated before that gadgets used in the hand are very personal in nature as a result, and is why there is no such thing as a “killer phone.” There will never be a “one phone fits all” because we are all so different and the phone is so personal. Research In Motion learned that quickly when it started making BlackBerrys aimed at consumers.
RIM CEO Mike Lazaridis gave a talk at the D: All Things Digital conference and he admitted that the company was pulled into the consumer market due to demand. He also now realizes that phones are intensely personal devices, which makes the consumer space more difficult than the business market.
“The closer a technology gets to a person, the more it has to represent our values, our styles,” he said. “It’s not a one-size-fits-all (business).”
It’s great to see that RIM discovered this early on. The company hasn’t been in the consumer space all that long and as we often say it’s a different beast than the enterprise market. We geeky consumers want the perfect phone, even though it doesn’t (and never will) exist.