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Greenpeace has been a fly in the ointment of the consumer electronics industry with its Greener Electronics Guide, which has delivered some harsh scores to gadget-makers over the years. Now, the group is tackling the IT industry: Greenpeace says the IT industry has shown “inadequate leadership […]

Greenpeace has been a fly in the ointment of the consumer electronics industry with its Greener Electronics Guide, which has delivered some harsh scores to gadget-makers over the years. Now, the group is tackling the IT industry: Greenpeace says the IT industry has shown “inadequate leadership in tackling climate change,” and it has launched the “Greenpeace Cool IT Challenge,” which ranks IT firms like Sun, IBM, Cisco and Microsoft according to their climate change fighting efforts.

greenpeaceITrank

As with the first surveys of gadget makers, not a single IT firm out of the more than a dozen featured scored above a 30 out of a score of 100. Basically, Greenpeace failed the lot of them. (That’s Greenpeace’s strategy — it likes to be the stern school teacher.) IBM, Sun and Dell were the leaders, while Sony, Sharp and Toshiba were the losers. The scorecard ranks companies on the basis of three sectors: political advocacy (how many speeches the CEO has given and the number of company’s public statements); how much the company reduced its emissions; and the biggest factor, worth 50 points, how the company producing is helping to establish and follow emissions reductions best practices.

While I applaud Greenpeace for trying to needle the IT industry into delivering more climate change leadership and emissions reductions, the IT industry has actually been one of the leading sectors of business to move in this direction first. IT company leaders like Google’s CEO Eric Schmidt (the search engine giant wasn’t ranked on the scorecard, but Greenpeace says it will be next time) have been very aggressive on political advocacy, adopting energy efficiency and investing in cleantech. The IT industry can always stand to do more — as Greenpeace says, it has the potential to cut 15 percent of global greenhouse gas emissions by 2020 — but why doesn’t the organization release a scorecard for industries that need to be whipped into shape even more, like construction and building?

Ultimately, the marketplace will be a substantial driver for emissions reductions (saving money by saving energy), so as IT companies get more comfortable with managing emissions reductions, and when the U.S. gets some carbon regulations, we’ll see some of these rankings go up dramatically on the next ranking set to be released in August or September.

  1. [...] players around the web (NewTeeVee) Apple gives white MacBook a nice little spec bump (TheAppleBlog) Greenpeace thinks IT industry’s climate change-fighting efforts inadequate (Earth2Tech) [...]

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  2. [...] Written by Justin Moresco No Comments Posted May 27th, 2009 at 1:00 pm in Energy While Greenpeace is busy scoring and scolding the IT industry and its CEOs for a lack of leadership when it comes to climate change, [...]

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  3. [...] Greenpeace is busy scoring and scolding the IT industry and its CEOs for a lack of leadership when it comes to climate change, [...]

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  4. [...] players around the web (NewTeeVee) Apple gives white MacBook a nice little spec bump (TheAppleBlog) Greenpeace thinks IT industry’s climate change-fighting efforts inadequate [...]

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  5. [...] players around the web (NewTeeVee) Apple gives white MacBook a nice little spec bump (TheAppleBlog) Greenpeace thinks IT industry’s climate change-fighting efforts inadequate [...]

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  6. [...] Greenpeace looks at IT companies’ efforts to trim energy use and emissions and flunks the lot of them, in Earth2Tech. [...]

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  7. [...] PC and mobile makers have room for improvement, we’ve long argued that the IT industry has been one of the sectors leading the embrace of greener policies, from [...]

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  8. [...] Greenpeace lanzó el desafío es que se enfríe en 2009 , con la idea de que las empresas están en una posición única para liderar el mundo empresarial en la lucha contra el cambio climático mediante la innovación tecnológica, liderazgo en la política y la huella de carbono herramientas de gestión. En particular, un estudio de The Climate Group ha encontrado que puede reducir las emisiones de carbono mundiales en todos los sectores un 15 por ciento, utilizando la tecnología diversas como la de redes inteligentes, edificios inteligentes, transporte, logística y de Internet para desmaterialización (en sustitución de átomos con bits). (Verde: Net estudiará más detenidamente en estos sectores). [...]

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