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Intel believes the cannibalization of notebooks by netbooks to be at around 20 percent, Reuters reported today. Christian Morales, the European sales chief for Intel, estimated that netbooks currently comprise about 16 percent of worldwide notebook sales, though he put that figure slightly higher for western […]

intel-atom-insideIntel believes the cannibalization of notebooks by netbooks to be at around 20 percent, Reuters reported today. Christian Morales, the European sales chief for Intel, estimated that netbooks currently comprise about 16 percent of worldwide notebook sales, though he put that figure slightly higher for western Europe, and said it could be as high as 25 percent in Britain and Italy. Morales also admitted that Intel’s Atom processor, which is used in netbooks, is cannibalizing sales of its cheaper Celeron processors, which are used in low-end notebooks. Though Intel has long maintained that the Atom chips, while cheaper, also have a higher profit margin.

Atom and netbooks will also drive growth for the chipmaker as people increasingly become more mobile, executives said at a company event today in London. Intel expects to sell twice as many netbooks in 2009 as it did last year. That means Intel is continuing to pay close attention to the flip side of the mobility coin — broadband access. Aside from investing more than a billion dollars in WiMAX, Morales said that Intel was working with governments in Africa to reduce the price of broadband access to below $100 a month, which would help drive adoption of the low-cost netbooks for web access. For now, the cell phone is the main tool for web access in developing and third-world countries, but since Intel won’t have chips out for the cell phone market until late this year or next, it needs to push netbooks for now.

  1. No surprise. I just got one for my wife a few weeks backs. As it turns out I have had to use her Netbook for the past few days after my Laptop crashed.
    The processing power stinks, but, its better than using my iPhone all day til I get my Laptop back.

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  2. Netbooks will continue to grow, at least until the current state of economic affairs changes in some way.

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  3. Are those netbooks a second computer to most people or are they choosing one over the other?
    Until I see that, a 1 in 5 statistic is useless.

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  4. [...] As GigaOm reports today, Intel believes that the rate of cannabilization of notebooks by lower priced netbooks is sitting at around 20 percent. That’s what the company’s European sales chief told Reuters at a company event. This trend remains very positive for open source in general, including but definitely not limited to Linux. It’s also an issue that is likely becoming a growing sticking point for Microsoft. [...]

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  5. [...] מעבדי אטום יהיו מנועי הגדילה של יצרנית השבבים ככל שאנשים הופכים להיות יותר ניידים. התחזיות באינטל עומדות על מכירת כפליים נטבוקים ב-2009 מאשר בשנה שקדמה לה. יתר על כן, אינטל מקדישה הרבה תשומת לב לפס רחב. מלבד השקעה של מיליארד דולר ב- WiMax, מוראלס אמר שאינטל עובדת עם ממשלות באפריקה כדי להפחית את מחיר הפס הרחב ביבשת לפחות מ- 100 דולר לחודש, דבר שיעזור להכניס נטבוקים זולים שישמשו לגישה לרשת כמובן. כיום, הטלפון הסלולרי הוא המכשיר המרכזי המאפשר גישה לרשת במדינות מתפתחות ומדינות עולם שלישי, אך מכיוון שאינטל לא  מתכוונת להוציא שבבים לטלפונים סלולריים עד מאוחר יותר השנה או בשנה הבאה, היא צריכה לדחוף שימוש נטבוקים עכשיו. (מקור: GIGAOM) [...]

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  6. [...] PT | 0 comments Qualcomm isn’t going to cede the mobile computing market to Intel and its success with netbooks, the CDMA powerhouse made clear today while laying out its vision of mobile computing. The vision [...]

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  7. [...] Intel, estimated that netbooks currently comprise about 16 percent of worldwide notebook … Read Full Post: 1 in 5 Choosing Netbooks Over Notebooks: Intel – Gigaom.com Related Info:Intel Enjoys Cannibalization of Notebooks by Netbooks. – Xbitlabs.comIntel: Atom is [...]

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  8. [...] de cada cinco compradores escoge un netbook por encima de un notebook o laptop tradicional.  [GigaOM] Comparta esta nota [...]

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