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Summary:

The “TV Everywhere” bug is contagious, so much so that DirecTV, Dish Network, Verizon Communications and AT&T plan to either participate in someone else’s online TV program or build their own, reports Multichannel News. Comcast and Time Warner are actively publicly discussing and rushing to market […]

The “TV Everywhere” bug is contagious, so much so that DirecTV, Dish Network, Verizon Communications and AT&T plan to either participate in someone else’s online TV program or build their own, reports Multichannel News.

Comcast and Time Warner are actively publicly discussing and rushing to market their own authentication programs, called On-Demand Online and TV Everywhere, respectively. See our interview with Comcast Fancast director Karin Gilford embedded below:

The satellite and telco providers would be interested in joining a system where their subscribers could access content through any participating web service (e.g. Hulu, Fancast or a new site like those). AT&T, for one, is “actively building” its own authentication system.

The problem now is who will host the video; MTV Networks expects to work with everyone’s authentication programs, but it wants to host its own online video, Denise Denson, MTVN’s executive vice president of content distribution and marketing, told Multichannel’s Todd Spangler. “When the content is off our site, it does not reinforce the value of our brand,” she said. Sounds like a pretty big sticking point.

  1. It sure looks like the Old Guard is trying to protect their antiquated and rusting value chain. Unfortunately they are using old market thinking to fix a new market issue.

    Cable & Sat Co’s – keep spending your dollars making it harder and more convoluted for your customers to consume media while others are finding ways to make it easier and will end up winning them away from you.

    Good job – keep up the good work!

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  2. [...] Microsoft’s ads are winning over more consumers than Apple’s (TheAppleBlog) Satellites and telcos want online authentication, too (NewTeeVee) UN climate talks: Cleantech IP battle of the year? (Earth2Tech) Passpack: online [...]

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  3. [...] Microsoft’s ads are winning over more consumers than Apple’s (TheAppleBlog) Satellites and telcos want online authentication, too (NewTeeVee) UN climate talks: Cleantech IP battle of the year? (Earth2Tech) Passpack: online [...]
    Sorry, forgot to add great post! Can’t wait to see your next post!

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  4. [...] As TV distributors, starting with cable companies, feel enough pressure on their businesses to entertain ideas of “TV Everywhere,” and consumers become more aware of the costs of digital goods, I [...]

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  5. [...] Just about every existing television provider is pursuing a “TV Everywhere” project to give subscribers more and better access to content over the web in a bid to prevent them from cutting their cords down the line. See our “Everything You Need to Know about TV Everywhere.” [...]

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  6. [...] known since May that satellite companies DirecTV and Dish as well as telco providers like Verizon and AT&T were [...]

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  7. [...] Peek: AT&T’s TV Everywhere Bid Every American television operator is said to be working on some sort of online distribution service for fall release. The category has assumed the [...]

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