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Summary:

In this anemic economy, selling tens of millions of any new product is a rare bright spot. But that’s exactly what’s happened in the case of netbooks, those small, light and relatively inexpensive notebook computers. Intel benefits greatly from this market, as its Atom line of […]

intel-atom-insideIn this anemic economy, selling tens of millions of any new product is a rare bright spot. But that’s exactly what’s happened in the case of netbooks, those small, light and relatively inexpensive notebook computers. Intel benefits greatly from this market, as its Atom line of CPUs powers roughly 90 percent of the devices in this class. The old “Intel Inside” tagline now includes netbooks along with desktops and laptops. Don’t be surprised when it applies to smartphones as well.

If the chip maker has its way, Intel won’t be inside netbooks solely from a hardware perspective. Intel helped create the Moblin initiative in the second half of 2007, just as netbooks became a reality. Moblin is the mobile Linux operating system on which Intel and the open-source community jointly collaborate. But while Intel’s Moblin enters the ring to fight the battle for netbook operating systems, I suspect the effort is ultimately a front for the larger prize: smartphones.

Developing CPUs and an operating system for netbooks offers Intel a solid proving ground while allowing the company to keep its eye on the prize: the smartphone market. Don’t believe me? Ask yourself this question: If you could only carry a netbook or a smartphone, which would you choose? Regardless of your answer, Intel will apparently have you covered.

Along with other journalists and bloggers, I attended a web conference with Intel earlier this week on which the company offered the first look at its new Atom chipsets for netbooks (PDF). But few details were provided; far more time was spent talking about the now-available beta of Moblin v2.0. The operating system is more skin-and-bones than meat at the moment, but after sampling it on a netbook, it impressed upon me that Intel is focused on more than just netbooks. You can view the demonstration video to see if you agree.

This appears to be an operating system built from the ground up that’s geared for a wide variety of mobile devices. Moblin isn’t simply a desktop operating system that’s optimized for mobile devices; it’s simple, intuitive and focuses on key aspects of the mobile experience, among them the web, portable media playback, email, calendar events and social networking. Those just happen to be key elements of a smartphone, too. And the interface looks to be easily adopted for a much smaller screen as well. In fact, the UI reminds me more of a smartphone than it does a notebook.

Yes, Intel is apparently focused on netbooks while they’re hot. I don’t blame them. But make no mistake: the company’s intent for one branch of Atom CPUs is to offer solid performance with low power consumption, much like ARM has done for some time. Intel is already working on a Moblin version for Atom-powered MIDs, or Mobile Internet Devices, which is a smartphone-like handheld. Selling an Atom CPU for every MID or smartphone certainly helps the revenues. Creating the device software that’s optimized for those CPUs could put “Intel Inside” all of our pockets, too.

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  1. Orkut Junior Friday, May 22, 2009

    “Intel benefits greatly from this market” – if anything, they stand to lose. This is one market that they would want killed – it leaves them in a market where they have no established cred., simultaneously eating into their PC stronghold.

    1. Point taken, but Intel does have established credibility in the smartphone market. Their XScale ARM CPUs owned the early Windows Mobile smartphone market until they sold the business off to Marvell in 2006. Back then I surmised that they weren’t abandoning the handheld market, they were simply looking to go down a different path.

  2. Different path Friday, May 22, 2009

    I don’t quite understand — “aspiring” for the smartphone? They’ve made it clear they will are aiming for smartphones with their Medfield chip, which is due in 2011. Medfield will succeed Moorestown.

  3. Mobile Tracker Friday, May 22, 2009

    Atom architecture still has a long way to go in the mobile device market. Intel needs to reduce power consumption where ARM beats them and Intel needs to produce a all-in-one kind of a SOC if they are serious about the mobile market. They should stick to what they are good at – chip making – rather than creating a netbook OS and dev platform.

  4. Since computers reached a certain speed, I stopped worrying about processor and memory.

    Here’s a perfectly fine $250 netbook specification:

    – Display: 10 inches
    – Battery: 8 hours
    – Storage: 8 GB SSD
    – Weight: 1 kg
    – Processor: 800MHz
    – Memory: 512MB

    As you can see, comfort and portability are the most important factors.

    I’d be more than happy with a 800MHz/512MB netbook as long as it had a decent display and keyboard. All I need is a browser, really.

    Thus, a Linux/ARM netbook would fit the bill.

  5. Links 23/05/2009: EarCandy 0.4, More Android Phones | Boycott Novell Saturday, May 23, 2009

    [...] Intel’s Netbook OS Plans Hint Smartphone Aspirations If the chip maker has its way, Intel won’t be inside netbooks solely from a hardware perspective. Intel helped create the Moblin initiative in the second half of 2007, just as netbooks became a reality. Moblin is the mobile Linux operating system on which Intel and the open-source community jointly collaborate. But while Intel’s Moblin enters the ring to fight the battle for netbook operating systems, I suspect the effort is ultimately a front for the larger prize: smartphones. [...]

  6. Frank Miller Saturday, May 23, 2009

    Intel chips are still many times more power hungry and give off way more heat than any of the ARM chips. Their new generation may address that but I wouldn’t hold my breath on x86 in smartphones anytime soon.

  7. [TechBlogWatch] Best of Blogs für den 24.5.2009: Twitter, Facebook, WinMO, Leica, Intel | TechFieber | Hot Gadget Blog. Smart Tech News. Sunday, May 24, 2009

    [...] Intel Netbook OS Pläne deuten auf Ambitionen im Smartphone-Markt hin [...]

  8. Gadget Sleuth Monday, May 25, 2009

    No, Intel….just no. Apple, RIM and now maybe Palm have the smartphone market pretty firmly in hand.

  9. Qualcomm Turns a Netbook Into a Smartbook Thursday, May 28, 2009

    [...] by Qualcomm, have features that will likely appeal to more users. That’s why Intel is pushing its Moblin OS, which steals some UI features from cell phones, and is working on its own integrated chips. [...]

  10. Palm Hopes WebOS Cornerstone Turns Company Cash-Flow Positive in Two Quarters Thursday, June 25, 2009

    [...] In terms of the business plan, market opportunity and financials, Palm thinks there is room for three to five players in this space. With Windows Mobile, Symbian, Android, iPhone and BlackBerry already in the mix, I wonder who Palm thinks will be “out”? There’s no question for smartphone demand: Palm says that smartphones account for 19% of handhelds in the U.S. and 11% globally, with both figures expected to double by 2013. However, the other players have a head-start and “newcomers” like Intel  (s INTC) have smartphone designs too. [...]

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