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Watching its consumer publishing revenue evaporate, DMGT is the latest publisher forced to consider a paid content model, in this case for i…

imageimageWatching its consumer publishing revenue evaporate, DMGT is the latest publisher forced to consider a paid content model, in this case for its flagship Mail Online. He doesn’t have any concrete plans, let alone a viable technology for taking readers’ cash, but CEO Martin Morgan tells FT.com: “We are certainly looking at those models…What is in some ways exciting is that the conversation is being had and the game is moving on from the broad-brush approach that everything has to be free.”

Online sales from Mail Online’s Associated Newspapers division rose 15 percent from last year to £5 million in the six months to March. Like many newspaper execs, Morgan is fully signed up to the idea that it’s hard to charge for general news, mostly thanks to BBC News’ presence, but DMGT is already experienced at charging for specialist info (the majority of its earnings are now from B2B media), and Morgan is confident consumer sites can charge, too. Mail Online’s celebrity content — a big winner in traffic terms both here and in the US — could

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  1. I believe that contents provided by an expert is worth paying for. Quality of content is the main fact of people's willingness to pay.

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